Lilang Men, a trailblazer in the menswear industry, has made history by successfully listing on the Hong Kong Stock Exchange, marking its official entry into the capital market. As the first mainland-based men's clothing brand to go public in Hong Kong, Lilang is set to redefine the future of Chinese menswear through strategic capital upgrades. With the image of "the first men's brand from the mainland," Lilang has captured the attention of investors right from its listing day, with its stock price rising steadily to 3.76 Hong Kong dollars.
At the listing ceremony, Wang Liangxing, president and executive director of Lilang, emphasized that today represents a significant milestone for the brand and the broader Chinese menswear industry, signaling the start of a new era. He stated, "Lilang has always aimed to create a new trend in Chinese men's fashion. Through a lifestyle that is simple yet refined, we believe Lilang can bring extraordinary value to our customers."
With this successful listing, Lilang is poised for a global transformation. According to the company's prospectus, it plans to invest 195 million yuan in marketing and brand promotion, including sponsorship of international celebrities, participation in major fashion weeks, and enhancing its global presence. In addition, Lilang will adopt a multi-brand strategy, with its sub-brand L2 expected to become a key growth driver. The brand recently appointed Daniel Wu as its new ambassador, following Chen Daoming, and its latest outdoor ad campaign caused a stir across Hong Kong’s main streets.
Wang Liangxing also mentioned that L2 is targeting the 25–30 age group, a demographic currently underserved in the market. With China's urbanization driving demand in county-level cities and rural areas, L2 has significant potential for growth. To support this expansion, Lilang will allocate 147 million Hong Kong dollars to target the 20–30 age group. A design team based in Europe is already working on L2’s collections, with commercial production in progress.
Founded in 1990, Lilang began as a men's clothing manufacturer and wholesaler. Today, it operates across all 31 provinces in China, with over 2,400 retail outlets. Its product line includes jackets, shirts, trousers, sweaters, and accessories, divided into four categories: business suits, business casual, business fashion, and business sport. Targeting men aged 24–45, the brand is known for its unique "simple but not simple" aesthetic and has become a leading name in Chinese menswear.
Industry experts attribute Lilang's success in the Hong Kong stock market to its long-standing leadership in the domestic menswear sector and consistent growth performance. As one of the fastest-growing players in the industry, Lilang's national distribution network, innovative designs, strong R&D capabilities, and effective marketing strategies have all contributed to its successful listing.
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