Lilang Men, a trailblazer in the menswear industry, has successfully gone public on the Hong Kong Stock Exchange, marking its official entry into the capital market. As the first mainland Chinese men's clothing brand to list in Hong Kong, Lilang is set to lead the transformation of Chinese menswear brands toward global recognition. With the image of "the first men's brand from the Mainland," Lilang has captured the attention of investors and received strong support from the market. On the day of its listing, the stock opened at HK$3.76, showing steady growth in trading volume.
At the listing ceremony, Wang Liangxing, President and Executive Director of Lilang, said, “Today marks an important milestone for Lilang, signaling a new era for the development of China’s men’s fashion industry. We have always aimed to create a new trend in Chinese men’s style. Through our simple yet sophisticated lifestyle concept, we believe Lilang can bring extraordinary value to people.â€
With its successful listing, Lilang is now on a path toward international expansion. According to the prospectus, the company plans to invest 195 million yuan in marketing and branding initiatives, including sponsoring top international celebrities, participating in major fashion weeks, and enhancing its global presence. In addition, Lilang will adopt a multi-brand strategy, with its sub-brand L2 serving as a key growth driver. Actor Chen Daoming was previously the face of the brand, and now Daniel Wu has joined as the new ambassador for L2. The recent outdoor ad campaign created a buzz across major streets in Hong Kong.
After launching its roadshow, Li Yulin was seen wearing a Lilang suit at a promotional luncheon in Hong Kong, further highlighting the brand's unique style. The board of directors noted that while the main Lilang brand targets men aged 28–45, there is a gap in the 25–30 age range. With China's urbanization, mid-range business and leisure markets are growing rapidly in county-level cities and rural areas, offering significant potential for L2.
Lilang plans to invest HK$147 million to expand its brand and focus on the 20–30 age group. A design team in Europe has already begun working on L2, and commercial production is underway. Founded in 1990, Lilang started as a manufacturer and wholesaler of men's clothing. Today, it operates in all 31 provinces and cities in China, with over 2,400 retail outlets. Its product line includes jackets, shirts, trousers, sweaters, and accessories, divided into four series: business suits, business casual, business fashion, and business sport. Targeting the 24–45 age group, the brand is known for its "simple but not simplistic" design philosophy and has become a leading name in Chinese business menswear.
Industry analysts credit Lilang's strong performance on the Hong Kong stock market, its long-standing leadership in the Chinese menswear sector, and consistent growth for its success. As one of the fastest-growing industry leaders, Lilang's extensive national distribution network, innovative design capabilities, strong R&D, unique marketing strategies, and experienced management team have all contributed to its successful listing.
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