For the domestic women's wear enterprises, we must learn to admire opponents, and the courage to catch up with competitors In the fashion industry chain theory, the fabric industry is the most basic part, it is about the designer industry. The well-established Italian fabric industry has been providing the designers with the creative power to make the Italian brand the trendsetter. "In fact, the fabric from a certain point of view determines the level of clothing, but also determines the fashion market." Cai Yuhui, head of brand design, said in an interview with reporters. In her opinion, the fabric is to a large extent the most direct embodiment of garment competitiveness. In recent years, at the China International Textile Fabrics and Accessories Fair, the "Fashion Women's Fabric Pavilion" presents the latest concept of "fashion, environmental protection, pop, innovation and industrial chain cooperation" of Chinese women's fabrics to the whole world. Interpretation of the full range of fabric fashion "The most important choice of fabric is the 'fashion' word, without fashion, women's fabrics lost the meaning of existence." Tsai Yi-Hui believes. The use of new materials become the current Chinese women's fabrics highlight the fashion one of the main ways. In the recent intertextile, Hangzhou Jimei Dyeing main push ultra-soft fabrics, Tencel cotton, superelastic fabrics, T400 series and ceramic Momao fabrics; Jiangsu Asia-Pacific main push Tensei, Rayon, hemp, bamboo fiber and cotton blended fabrics . The day spinning investment holding in the cotton fiber on the basis of adding Newdale fiber, hemp fiber, etc. more popular nowadays new, natural fiber. Wu Jiang Deyi is the Italian design company's fashion ideas, the introduction of the natural color mixing effect of the fabric, raw material selection of 100% polyester, feel crisp, especially the use of differential dyeing process, combined with the current popular ethnic style. As the guide of the fashion women's fabric industry, in order to blend East-West design philosophy, Daly firmly grasp the pulse of the market, combined with fashion elements, the depth of Chinese silk deep cultural connotation. In recent years, Daly through the "send out and please come in" way, so that designers continue to participate in domestic and international exhibitions, Bocaizhongzhang, to absorb and master the international advanced technology and design concepts, to master the fashion women's fashion discourse. Now the Chinese women's fabrics are full interpretation of the concept of fashion inside and outside. Science and technology to promote fashion innovation fashion "fashion needs to be achieved through scientific and technological innovation, for which women's fabric enterprises must take product innovation as an important starting point." In an interview with reporters, CCPIT Textile Industry Branch Vice President Yang Zhaohua said. In this regard, Shanghai Dingtian Textile Co., Ltd. general manager of Chai Fangjun very much agree, he said that only constant innovation, companies can in the economic big boat, will not be spilled sea, or even engulfed. "This kind of innovation is not only the product innovation, but also includes the system innovation, the process innovation, the service innovation, the culture innovation and so on." According to Chai Fangjun introduction, through the high end and the differentiated product line, Dingtian textile jacquard Fabric products in the market competition firmly occupy a dominant position. Shishi Port spill every year from the sales income of about 5% of the funds for scientific research team building and product development, effectively promoting the optimization of product structure; Jiangsu Jinchen needle also accelerated the pace of product development, increased self-design Of the proportion of new fiber applications and product design organizations have made a breakthrough; Zhejiang Sai Li set up silk Institute of Technology, the design of the product closely follow the market trend. Yang Zhaohua pointed out that "the fabric industry competition is the market competition, in essence, the competitiveness of enterprises innovation ability." To this end, over the years, fabric show organizers promote enterprises to greatly enhance the contribution rate of science and technology. At intertextile 2009, the Organizing Committee launched the theme area of ​​"Technological Innovation Space" to showcase the latest textile technology achievements in the industry, carry out a number of activities such as exchange, promotion and consultation, and create innovative modes of docking industries, markets and technology transfer China Textile New Technology Exhibition to promote public service platform. In addition, more than 30 special technical seminars have been organized on topics such as trend forecast, new technology and new technology. With the vigorous promotion of the Fabric Exhibition, "Innovation" has now become the production concept of Chinese women's fabric enterprises in their daily work. Access to the global fashion discourse Through technological innovation will achieve the industry's global fashion discourse access. Du Yuzhou, president of China National Textile and Apparel Council, pointed out that "after the rapid growth of output, China's textile industry will shift from a 'world factory' to a 'fashion hub.' For this reason, at the annual intertextile, the China Trend Study Institutions and a number of leading companies also independent of the trend of women's fabrics from the big trend, in-depth research, analysis, not only for the production of women's fabrics enterprises to provide reference information, but also for women's fabric buyers and women designers to build A platform for exchange, and thus occupy a fashion position on this professional and international platform. At intertextile 2009, Dali Silk also introduced the trend of silk-based products, mainly women's fabrics, and tried various kinds of new fibers such as Tencel, Lyocell, Modal, bamboo fiber and acetate fiber in silk products. Shishi City, Fujian Province, Shing Shing Textiles will be "animal textures" as the theme, and according to the evolution of the trend subdivided into different leopard series, as well as multi-color crocodile striae series, for the derivation of fashion laid a good foundation. In addition, Lien Shing Textile also introduced a series of ultra-thin, butterfly series, from raw materials to the craft are extremely stress. Nowadays, it is no exaggeration for the women's fabrics enterprises to release an exclusive fashion trend analysis, and more and more enterprises are joining the ranks. In recent years, intertextile organizers also organize the dominant enterprises in the domestic women's wear industry to release the trends of Chinese women's wear fabrics and set up special exhibition areas for sharing and exchange. Trends in China's Fashion Fabrics for Women Fabrics The exhibits on the booth closely follow the trends of international women's fabrics and meet the needs of the domestic market. While emphasizing the pertinence and practicability, they also bring surprises and fashion sensations. Research on the trend of women's fabrics in national research institutes and women's fabric manufacturers is the official start of the Chinese fabric industry in seeking global fashions. Cooperation in the industrial chain to create fashion "fashion discourse power is the result of the combination of various forces, the final support is the integration of the middle and lower reaches of the industry chain of outstanding brands and enterprises, enabling them to reach a cooperation and ultimately enhance the right to speak." China Sun Ruizhe, vice president of the Textile Industry Association, admits that it is hard to change the overall pattern of the efforts of individual enterprises. Shengda Bo, deputy general manager of Guangzhou Yangxian Textile Co., Ltd., also believes that the balance between the middle and lower reaches of the textile and clothing industry, harmony, mutual tolerance and cooperation is the norm in safeguarding trade relations. Fukui, director of design art at Beijing White-collar Fashion Co., said that apparel and fabric companies should chain together and should be among the long-time partners. In his view, the women's fabric business should be dedicated to a clothing business services, this service has more fabric production autonomy, professionalism and relevance, while the fabric types, style is clearer. In fact, many domestic women's fabric enterprises have already begun to carry out the "tailor-made" business for garment enterprises and have formed certain trends. Zhejiang Jia Ming Dyeing and Finishing Co., Ltd. Chairman and General Manager Mo Bingrong said: "Jia name every year to establish the product design plan, based on customer requirements, according to the forefront of information from the international exhibition, according to the upstream yarn industry's new Product research and development, to do some fabric development attempts, but also active, timely communication with the downstream fashion designer. "To better meet the individual needs of customers, Daly Silk established a product design and customer one-on-one Product development model. According to customer's style and texture of different needs, design different fabrics, and continue to follow the fabric market reflects the situation, make timely changes, and ultimately make the product a mature popular products. The Shanghai Dingtian Textile Co., Ltd. is beginning to work with downstream garment designers to create "avant-garde design release." In Chai Fangjun view, product design is not only a creative business things, not often within the industry and cross-sectoral, cross-cutting communication, companies will be self-reliant, stagnant. Chai Fangjun said that fabric enterprises through the industry's most cutting-edge fashion designers and cross-border exchanges, will attract professional designers to enter the fabric field, can help fabric enterprises to produce high value-added, market-oriented popular fabric products. Gradually recognized by the designer as long as there will be rewarded, after years of hard work and development, and now the domestic women's fabrics are gradually domestic and foreign buyers and designers recognized. Cai Yihui said that most of Belfruit women's fabrics are selected domestic. In her view, there are many so-called foreign fabrics that are also exported from China. They look for fabrics directly from the Mainland and can reduce production costs while ensuring quality. Lvjshe TARGET purchasing manager also believes that the domestic fabric companies are constantly exploring product innovation, and market demand and international trends more and more fit. In fact, there are many domestic textile fabric leader has been quietly their own products, ideas into the field of high fashion customization. At present, Dali Silk Group is in the process of developing with the world and has set up production companies in New York, London and Paris to systematically connect R & D and production with the rest of the world. Dali Silk has now begun to offer fabrics to major international fashion brands such as Calvin Klein and Dianevon Furstnberg. In February this year, TexWorld in Paris, Shanghai Dingtian fabric also attracted the attention of famous brands such as Gucci, Victoria's Secret. According to Guo Pei, the chief designer of Rose Square, the domestic women's fabric enterprises can make some high-end products and are fully capable of trying new heights to win more business opportunities and enhance their own opportunities. Now many women's fabric enterprises have made remarkable achievements, but they are not proud and satisfied, they are participating in intertextile to examine their shortcomings, strengths and opponents. "We have to learn to admire our opponents and have the courage to surpass our rivals." Lin Ping, general manager of Dali Silk, stressed in an interview with reporters: "We can only face up to the gap in order to catch up with our competitors." Chinese women's fabric enterprises are bold Challenge, never wait for the opportunity to emerge, always want to keep ahead, catch up with the world, stand in the forefront of the world's fashion trend.
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