V. GRASS Women's and Brand Names Are Striving for Markets

According to the recent market sales statistics, in the national women's clothing sales of 100 million yuan, Jiangsu women's clothing brands represent V. GRASS and ONLY, VERO MODA, Gedi, Ou Shili, Ya Ying, Masifel, Ports, Kou Zi, white-collar and many other famous women's clothing. The brand cohabitation topped the list, and the combined market share in the East China and South Central regions were all in the top ten, and the market’s comprehensive occupancy rate reached 10%.

V. GRASS is from Nanjing and has been developing for many years. It is not too dazzling. However, its outstanding market performance in recent years has used its digital market position. The development of V·GRASS also represents a smooth transition phase for the garment industry in Jiangsu. More and more Jiangsu companies have begun to focus on the domestic market, and through their own theories, they have opened the door to the market.

The main "slim" plate -

Make customers feel thin

In the preparation of product characteristics, V. GRASS cleverly seized the self-cultivation of Chinese women dressed in appeal points, simple but without loss of design sense, capable and without losing the "slim" plate type, has become the V GRASS brand differentiation One of the most touching qualities of other brands. "Slim" is not only an ideal expression of the design concept, but also the overall performance of the V. GRASS brand in tailoring, fabric selection, panel making and superb craftsmanship. The "Slim" form does not blindly cater to all consumer groups, and expresses the V. GRASS strategic service positioning for specific consumer groups.

Song Yanjun, director of V·GRASS brand design, told reporters: “Customers who wear our clothes will feel thinner. In fact, she doesn’t know why. This is what we emphasize when designing and making plates. It is necessary to grasp the precision on the playing board, and at the same time, it must be carefully crafted without any deviation, otherwise it will not show the effect.After a long period of insistence, the customer has formed such a concept, and it is recognized that V·GRASS is a self-cultivating effect. Brand. To reflect a slim figure, choose V·GRASS."

Return to the original design -

Listen to the market so as not to blindly follow

Although it insists on customer-oriented and market-based, V. GRASS's practice is to listen and not follow blindly. V. GRASS wisely maintains a tension between the shopping guides representing the market and the designers who represent the products. Song Yanjun, director of V·GRASS brand design, told reporters: “Shopping guides that are easy to sell are not necessarily what we recognize. We must insist on our own things. Although shopping guides come from the market, the role of designers is to lead customers and tell customers what I bring to you. Therefore, we must clearly and respect the opinions of customers, but customers are not Professionally, she just imagined that, and then shopping guides told the designers of these requirements, and designers would sometimes follow this line of thought, but this is not the truth. It should be said that designers should be very clear to grasp the market. , I hope that our designers will go to the market to understand consumer demand.To know what the popular brands are now, what are the most fashionable elements, and combine them with their own design, instead of what the customer needs, what we design, the brand wants Going to lead customers, not just to cater."

From the market, but higher than the market, this watch between the popular and the classic, showing V.GRASS blow to the characteristics of the yellow sand to gold, and after time polished in the customer's discerning eyes, Increasingly higher value added.

Win market performance -

Rely on the company's adherence to professionalism, expertise and focus

Being able to lead the market also stems from V. GRASS' willingness to realize the return of designer value. "A lot of people's practice is to buy a sample of clothes and buy them for imitation. Plagiarism has always been a malignant tumor that is difficult to remove in the Chinese clothing industry." Wang Zhiqin, chairman of V.Grass brand, is very sad about this phenomenon. He thinks that this is a hardship. Even the performance of drinking thirsty, he witnessed a lot of Nanjing colleagues out of the case of this utilitarian designer view. In V. GRASS, not so much a designer as a high-paying group, it is better to be a highly respected group. Wang Zhiqin understands that as long as there is a suitable soil, once the creativity is released, its energy will be invincible, so in V · GRASS, the value of the designer has been re-positioned, in the V · GRASS fulcrum, designers poetic inhabitants, the other end of the tilt, but it is the order of the designers to fight hard Peer's enviable market cake.

In the terminal, V. GRASS also has a coup. V. GRASS has introduced a service model of "Hundred-tenacity. While other brands are constantly improving their service standards, V. GRASS has begun to focus on "increasing the rate of terminal stores," emphasizing "consultative sales," and developing each shopping guide into a fashion collaborator that consumers can trust and rely on. . In addition, V·GRASS also implemented detailed management and standardized management of terminal stores.

When asked to pass on his experience, Wang Zhiqin summed up V. GRASS’s success in three points: “The first point is that we are cultivating the market for design and research and development, advocating the intimacy of observations and feelings into the middle of the product. Second, We have a group of business partners with a common mission and vision. The third point is that our company has always focused on one area, in short, with expertise, expertise, and focus."