Infant Helps US Brand Nuby Plan New Market in China

On July 22, 2010, Nuby, President of Global Marketing, Vice President of Global Sales, and Marketing Director of Asia-Pacific Region, was invited by Shanghai Li Ying Fang Baby and Child Products Co., Ltd. to Shanghai to jointly hold the Nuby Global Strategy. The conference will feature a brand new plan for the positioning and development of the brand in the Chinese market.

Infant Room Helps US Brand Nuby Nobis Battle the Chinese Mainland Market

The presentation will be held at the 10th CBME Pregnancy & Baby Exhibition Liyingfang Group booth. The 300 square meter booth provides an excellent display platform for the Nuby brand features and latest products. Nuby chose Li Yingfang as its distributor in China and used it to promote the new listing of Nuby's Nuby series products in mainland China.

“China has a total of 70 million infants and 0-3 year-old infants. At present, there are more than 17 million newborn babies each year. Without being recognized by Chinese consumers, there is no real international brand.” Nuby Global Marketing Director MariaBurnell said.

The Nuby brand is part of the Luvn'Care company established in the United States in 1975. Nuby is currently its most important brand and the largest brand in the United States. It is one of the world's top three infant and baby product brands. Its product range includes breastfeeding (bottles, cups and accessories), pacifiers, fasteners, toys, and more. Growth training, bib etc. The series currently sold in China includes Nuby and NaturalTouch. The Nuby brand has won the reputation of being one of the world's three largest breastfeeding and permanent teeth brands for infants and young children, and it is also the number one retailer in the world. The supplier, the current brand distributors in 155 countries in 6 continents, converted the total global sales in 2009 to approximately RMB 7 billion.

Product 100% BPA Free

The health and safety of food and its closely related packaging products have always been a hot topic of discussion. In recent years, safety incidents caused by food additives have occurred frequently. If food packaging is not safe, its toxicity is even more additive. Studies have shown that 90% of everyday foods such as various food bags, plastic bottles and cups use a chemical substance, bisphenol A, in the production process. This substance is easily dissolved into food or drink after it is heated. , Which leads to a series of problems that seriously harm human health, especially the growth and development of infants and young children. The harm of bisphenol A has caused great concern among people around the world, especially parents of infants and young children. Many countries have already issued laws and regulations that prohibit the addition of bisphenol A to infants and young children.

The Nuby brand is based on bottle and cup series products. The biggest feature is that 100% of all products do not contain bisphenol A, which is absolutely non-toxic and harmless. This time in China, it also brought new SKINCARE series of skin care products and NUBY2010 new cups, a new round of planning and strategic layout for its brand marketing.

Li Ying Fang has now become the preferred partner for internationally renowned baby brands to expand into the Chinese market

In 1971, Li Yingfang opened its first store in Taipei and officially entered China in 1993. By entering shopping malls, department stores, opening stores in the street community, and so on, so many consumers know the baby room, into the baby room. From Shanghai, Beijing to Guangzhou and Wuhan, Lai Ying Fang will successfully launch its radiation experience from the core city. Through direct marketing, franchising, and wholesale sales, it will send more quality maternal and child products to consumers. “There are baby-friendly rooms where there are children.” So far, there are more than 1,500 retail outlets of Laifangfang in mainland China.

Li Ying Fang has always been focusing on the maternity and baby clothing and supplies series. Apart from owning the clothing brand lesenphants and the self-created brand nacnac baby, it also continuously cooperates with professional maternity and baby products brands to jointly develop the Chinese mainland market. Now, the range of clothing and accessories sold in the Infant Room is subdivided according to different ages, styles, etc. The clothing brands currently include DisneyBaby, the British PeterRabbit, the Italian RobertadiCamerino, the United States Barbie and the Danish claire.dk, etc.; as well as the Piegon pigeons, Combi Combe, Termao, Bachson, Richell, Auntie, Dr. Mike, Earth Baby and more than a dozen supplies brands.

In 2010, Li Ying Fang also officially became a licensed manufacturer and licensed retailer of the Shanghai World Expo.

Nuby's choice with Li Yingfang together to expand the Chinese mainland market, it is optimistic about Li Ying Fang strong group resources and irreplaceable access channels. Lai Ying Fang hopes to join forces with the Nuby brand to continue to lead the innovation and development of high-quality products, further enrich the brand product structure, and better meet the needs of parents and children in various ages, rich and varied, fun and convenient individual feeding needs.