Comment Women's interpretation of "clothes is my signature" more perfectly expresses "self" and interprets personal charm

ANNOTATE's Chinese interpretation of life's understanding and love, combined with Eastern and Western fashion philosophy, to experience life as the core concept of design, through the innovative consciousness to convey the simplicity and connotation, the integration of personality and reality,
Exploring the true dresser's needs, "clothes are my signature," more perfectly expresses "self" and interprets personal charm.
The purpose of ANNOTATE is to create natural and comfortable clothing. The use of natural and environmentally friendly fabrics, ergonomic tailoring, elegant craftsmanship, natural colors, and freedom of expression.
ANNOTATE hopes you are what you wear (the clothes are my signature), emphasizing that the free expression of the wearer emphasizing the natural expression of personality, thus inducing a resonance between the wearer and the clothing itself.
Brand Positioning:
Consumer age 25-45 years old, core age group: 28-40
ANNOTATE's women are young and look young, mysterious, full of charisma, and self-confident. They have a unique understanding of fashion and their opinions never drift.
Target consumer group:
1. Generalized consumer groups: Women who have self-confidence and have a common understanding of ANNOTATE's clothing concepts.
2, specific consumer groups: arts, education, business, freelance.
3, consumption patterns: In the physical form of demand at the same time, to meet the spiritual needs.
4, dress occasions: work, social, leisure status.
5, retail price: Spring and summer: ¥ 300-800 yuan autumn and winter: ¥ 400-1200 yuan brand conditions to join 1, a sound business procedures 2, good commercial credit and strength 3, a good brand management philosophy and professionalism 4, local The area of ​​shops in the bustling area is not less than 60 square meters, and the area of ​​large shopping malls is not less than 40 square meters. (No initial fee):
Municipal distribution: 15,000 margin, 200,000 to 300,000 first payment, replacement rate of 20%, replenishment buyout.
Single store to join: 10,000 deposit, 100,000 first payment, replacement rate of 20%, replenishment buyout.
Environmental conditions around the shop:
Strong commercial traffic, large passenger flow, and high popularity around the high-end comprehensive shopping mall visibility and passenger flow is the best commercial street (customer flow to meet the target customer characteristics)
Highly-known stores near the market, supporting facilities, six franchise stores, unified management, unified business philosophy: to meet the target customer's brand consumer demand, a unified goal vision: to guide the trend of cultural apparel, continuous design innovation, meet and discover Customer demand, create brand value, unified business model: adopting a unified chain or shopping mall store business model unified VI visual identification: uniform store image unified behavior: a unified service management of behavior standards, service standards, marketing tools, services, etc.: A full set of management manuals are provided by the “” brand headquarters, such as “Affiliate Brochure”, “Manager Training Manual”, “Shopping Guide Training Manual”, “Display Collocation Manual”, etc.