Guangdong Fashion Week Yunxiu hits directly MosMOSH: Actively exploring new retail areas and opening up unlimited possibilities for fashion

On April 25th, the joint release show of the designer aggregation platform of Yanwu Mumu Fashion Co., Ltd. and many domestic pioneer original designer brands was staged on the 2020 Guangdong Fashion Week Special Edition Cloud, through China.com, Huashu TV, Youku, PPTV, Bilibili, Live Streaming, Watermelon Video, Sina Live Streaming, and Goods Reading have all performed simultaneous live broadcasts globally, attracting 1,385,400 viewers to watch together!

Activate fashion and activate industry! From April 18th to 26th, 2020, the special edition of 2020 Guangdong Fashion Week, hosted by the Guangdong Apparel Industry Association and the Guangdong Fashion Designers Association, will meet with the national and global apparel colleagues.

According to the organizer, although the form of meeting has changed, the original intention of the Guangdong Fashion Week Organizing Committee to promote the development of the industry remains unchanged! With the acceleration of the construction of the Guangdong-Hong Kong-Macao Greater Bay Area, Guangdong has ushered in an important opportunity to shape new advantages in the industry, and creating a "fashion bay area" has become a new consensus for development. Beginning in 2002, after 25 sessions of Guangdong Fashion Week, it is committed to promoting apparel companies to increase variety, improve quality, create brands, and cultivate new competitive advantages in Guangdong's apparel industry. It has become a powerful engine for industrial transformation and upgrading!

Under the epidemic, fashion activation has unlimited possibilities! The special edition of Guangdong Fashion Week will consist of three parts: the Guangdong Fashion Conference Cloud Series, the show activation-new product launch series, and the live broadcast goods-virtual show series.

The conference mainly presented MosMOSH • Maison bizarre cooperation series, MosMOSH • cloche cooperation series, YWMUM, and eviternity em .

MosMOSH • Maison bizarre collaboration series

Maison Bizarre Strange fashion house, a brand full of idealism, the rebellious hippie spirit is rooted in our bones, we live avant-garde, retro spirit. Unlike most people in the crowd, our spiritual pursuit of ideals and freedom is higher than the body, higher than the region, higher than the culture, higher than our own interests, higher than everything that binds us. For the world, we are open and inclusive.

The World's End-What is the end of the world since ancient times? This problem has attracted countless people's imagination. Perhaps it is a waterfall of the Milky Way? Perhaps it is a flip of another world? Perhaps around the world we live in, in the vast expanse of oceans, there are some creatures that we have never seen before. They are called sea monsters by us. They guard the world and prevent us from stepping on the end of the world. This series, let us follow the ancient nautical charts to find those novel sea monsters. The trendy avant-garde silhouette combined with retro patterns reflects the modern and retro contradictory heart of our modern people. Vague gender reflects the turbulent trend of female power today.

MosMOSH • cloche cooperation series

The Cloche brand attempts to combine "Bauhaus modernist design style" and "romanticism" into high fashion that uses clothing as a carrier. Try to balance this too tough "sexually cold wind". Cloche does not advocate too much idealistic exaggeration and T-stage art, and pays attention to the practical wearability of fashion. While pursuing a unique design sense, it also makes fashion more wearable and easier to accept, interpreting "simple and fashionable, light and elegant, interesting" The essence of design.

Eros series-inspired by the mythical story of Cupid defeating the father of time, it means that true love can overcome time to achieve eternal beauty, reflecting the capable and decisive urban women who dare to love and life aesthetics. "Champagne gold" comes from "Venus, Cupid, Debauchery and Time" symbolizing "the most beautiful goddess". The structure adopts the "building structure, craft details" of Bauhaus is simple and practical.

YWMUM (Yanwu Mumu)

YWMUM (Yanwu Mumu)-a cutting-edge designer brand, maintaining a unique brand attitude towards women's self-cognition, dedicated to exploring with natural materials and superb craftsmanship to meet the needs of modern urban women in various dress occasions, bringing exquisite, fashionable but not Uncomfortable wearing experience and more possibilities.

Starry Sky Colorful Series-Cheerful fight with brilliant starry sky as the splendid colors-full of visual impact; easy and comfortable with Oversize silhouette; overall elements, craft details, wearing methods, etc. all reflect the contemporary "mix and match" aesthetics!

EVITERNITY ME

Inspired by contemporary independent women, it shows elegance, ability, independence and confidence between softness and strength. The simple and neat silhouette, light and elegant colors and prints, exquisite craftsmanship details, and exquisite fabrics are precipitated as "simple and simple" business fashion.

Urban Jungle Series-Inspired by contemporary urban elite independent women, show their softness and elegant elegance, independence and confidence in the urban reinforced concrete room. I will yearn for nature and comfort, while maintaining elegance. This series has a simple and neat H-fitting silhouette-easy and comfortable; fleshy pink and fluorescent green cheerful collision-light and elegant; imported natural plants lace texture flowers-implanted with exquisite aesthetic sense; placket, neckline, cuffs, hem , Pants side seams, custom high-density woven threads, shell beads buttons ... and other process details, all reflect the overall elegance!

It is understood that Yanwu Mumu Fashion Co., Ltd. integrates brand incubation and operation; product development, manufacturing and sales. Committed to becoming an internationally competitive Chinese designer fashion brand aggregation group, with the mission of empowerment and creating personality. Continue to expand and integrate domestic and foreign fashion resources, step by step to help the configuration of Chinese designer brand development, and continuously extend and expand its domestic and international influence. With sustainable development and a more international vision and thinking, we plan the company's future development, show ourselves to domestic and international consumers, and bring fashion that truly belongs to China.

At present, it has independent original designer brands ywmum, eviternity em, DERHYSTYLE; through the empowerment of the original designer brands Maison bizarre, cloche; at the same time, it operates the planner aggregation platform MosMOSH in China. Now it has formed a brand matrix involving many fields such as fashion, business, fashion brand, micro luxury, and light luxury. Covering the needs of different market segments, the company is actively exploring new retail areas, providing consumers with multi-channel services and a scientific, professional, and caring high-quality consumer experience.

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