Milano Unica Italian Textile Fabric Show in Beijing

Milano Unica Italy's top textile fabrics exhibition opened on March 28-30 at the China International Exhibition Center in Beijing. Italian Ambassador to China Yan Nguyen, Ms. Lai Shiping, Chief Representative of the Beijing Representative Office of the Italian Foreign Trade Commission, Deputy Secretary-General of the China Textile Industry Association, Director of the Marketing Department of the China Textile Industry Association, Xu Yingxin, Executive Vice Chairman of the Textile Industry Sub-Council of the China Council for the Promotion of International Trade Exhibition conference.

Italian ambassador to China Yan Nguyen told reporters at the press conference of Milano Unica's top Italian textile fabrics show, “China is a very important market for many Italian companies.” In 2011, the output value of Italian textile machinery production was higher than that of 2010. 9%, from 2.4 billion euros to 2.6 billion euros. The Italian textile machinery industry exports reached 2.1 billion euros, and Italy's exports to China accounted for 25% of total exports. “The Ambassador Yan Nguyen also said that in recent years, some Italian entrepreneurs have already laid a foundation before China is ready to introduce high-quality Italian products.” will be opened at the China International Exhibition Center in Beijing from March 28th to 30th. The Milano Unica exhibition will set up a stage for Italian SMEs to enter China to better tap the huge potential of the Chinese market. ”

At the meeting, Italian textile fabrics show SilvioAlbini introduced that from January to October 2011, Italy's output value increased by 27.2%, and exports increased by 21.8%. Among them, wool textiles accounted for 47.4% of China's export worsted, rough 16.6%. "With Hong Kong, China is the second largest sales market for Italian textiles. At the same time, China is a complex, fast-growing and demanding market."

Mr. Lai Shiping, Chief Representative of the Italian Representative Office of the Foreign Trade Commission in Beijing stated that there are three reasons for the successful entry of Italian textile products into the Chinese market: First, China has joined the World Trade Organization; Second, China’s economy has grown rapidly, and its ability to consume has been continuously improved; It is the Chinese apparel brand that needs to use Italian fabrics to enhance product quality. Mr. Lai Shiping believes that cooperation between the Italian Textile Fabrics Exhibition and the China International Textile Fabrics and Accessories Fair will enable textile manufacturers of both countries to achieve "win-win."

“The cooperation between China and Italy on textile fabrics has been a long time ago.” said Xu Yingxin, deputy secretary-general of the China Textile Industry Association and director of the marketing department of the China Textile Industry Association, and executive vice president of the Textile Industry Branch of the China Council for the Promotion of International Trade Xu Yingxin. From the late 1980s, I had contacts with Italian textile fabrics. No matter from the aspects of society, technology, products, design, market, etc., the innovative spirit embodied in Italy is moving and learning.” Xu Yingxin introduced. The Milano Unica exhibition was the first time to exhibit in China. It once again witnessed the cooperation between China and Italy on textile fabrics. At the same time, it also shows that China's textile industry is highly open. Xu Yingxin said that Intertextile has been successfully held for 18 years and is the best and most perfect exhibition in the global textile fabrics exhibition. “Milano Unica and Intertextile have cooperated for the first time this year, hoping to form a long-term cooperation mechanism and achieve fruitful results.”

Paolo Zegna, vice president of the Italian Federation of Industrialists, said that the cooperation between Milano Unica and Intertextile was the first time that Milano Unica had come to China, and it was also the first time out of Italy. “In the past, people in Italy thought that China was a ** for its own industry, not a potential opportunity.” Paolo Zegna said, “But now, we are full of confidence in China. We hope this cooperation can provide reference for the global counterparts.”

According to Detlef Braun, member of the executive board of Messe Frankfurt, 95 Italian exhibitors will be exhibiting at the stylish European Pavilion at Intertextile, which will bring together the most renowned Italian textile suppliers and luxury fabrics and accessories known in the region. , show the style of Italian boutique.