9 words that the salesperson can't say

[Zhongbo.com] Everyone will, but some words should not be said on some occasions. We often see the phenomenon of ruining a business in one sentence because of sales. If the salesman can avoid losing the word, the business is sure. Hundreds of feet. To this end, the author summarizes the nine kinds of words that should not be said in the “failure of the mouth”, and hope that the business personnel must avoid it.

1. Do not speak critical discourse
This is a common problem for many business people, especially business newcomers, sometimes speaking without going through the brain, blurring out and hurting others, they still don't think. A common example, I saw the customer saying in front of the sentence, "It’s hard to climb this building!" "It’s better to die than to die!" These words that blurted out contain criticism, although we are unintentional, just want to play one. Round field, there is an opening statement, and when the customer sounds, it feels uncomfortable. The praise words in conversation with customers should come from your heart, and you must not praise them with the margins. You must know that you are not humbled by natural expression, and you can gain people's hearts and be convinced.

2. Eliminate subjective issues

Some of our newcomers, in the process of dealing with customers, often can't control the topic of customers, and follow the customers to discuss some subjective issues. Later, opinions will be divided, and a business will be blown away. Experienced old salesmen will start to discuss some things with the customer's point of view, but the arguments will immediately lead the topic to the products being promoted.

3. Less professional terminology

Mr. Li has been engaged in life insurance for less than two months. He has vigorously exerted his professionalism on the telephone, and a lot of professional terms such as “exemption of premiums”, “rates”, “debt rights” and “beneficiary of creditors” are endless. It is a matter of course for a customer to fall into the clouds. If you can convert these terms with simple words, it will be effective to achieve communication purposes.

4. Don't say exaggerated words
Don't exaggerate the features of the product! This untrue behavior, the customer will have their own judgment in the future to enjoy the product. You can't exaggerate the function and value of the product because you want to achieve the sales performance of the moment. This will inevitably bury a "time bomb". Once the dispute arises, the consequences will be unimaginable. Any product has a good side and a shortcoming. As a salesman, it should be objectively analyzed, clearly analyze the superiority and inferiority of the product with the customer, and help the customer to “shop around”, only knowing each other and knowing the market. In order to allow customers to accept your product orally.

5. Disable offensive discourse

We can often see the words of business people in the same industry attacking each other. Even some people say that the other party is worthless, which makes the image of the whole industry unsatisfactory in people's minds. Most of our salesmen lack rational thinking when they talk about these offensive topics, but they don’t know that whether they are attacks on people, things, or things, they will cause resentment to prospective customers, because when you say Looking at the problem from a different perspective, not everyone is standing at the same angle as you. You are acting too subjectively, but it will be counterproductive and can only be harmful to your sales.

6. Avoid talking about privacy issues

Dealing with customers is mainly to grasp the needs of the other party, rather than talking about privacy issues in a single mouth. This is also a mistake that our salesmen often make. Some salesmen will say that I am talking about my own privacy issues. What does it matter? Maybe you will also say that we don't talk about this with our customers. It's hard to start with the topic of talking about business. Let's talk about it. In fact, this kind of "gossip" talk is meaningless, waste time, and waste your sales. Business.

7. Use less questioning questions

During the business process, you are very worried that prospective customers can't understand what you said, and they are constantly questioning each other with the fear that they don't understand what you mean. "Do you understand?" "Do you know?" "You understand my Does it mean?" It seems to be a kind of tone for the elderly or the teacher.

As we all know, from the perspective of sales psychology, we have always questioned the customer's understanding, and the customer will be dissatisfied. This way often makes the customer feel that they do not have the minimum respect, and the rebellious psychology will also be generated. It can be said that it is one of the sales. Taboo.

You can understand each other in a tentative tone. "Is there a place for me to elaborate?" Perhaps this would be more acceptable. Maybe, when the customer really doesn't understand, he will take the initiative to tell you, or ask you to explain it. Here, give the salesman a piece of advice, customers are often smarter than us, don't use our blind spots to replace their advantages.

8. Change the boring topic

There are some boring topics in sales. I suggest that you still put these words in a simpler way. In this way, the customer will not be tired after listening, so that your sales will be effective. If there are some very important words, you have to make it clear to your customers. Then, I suggest that you don’t try to harden them. In the process of explaining them, it’s better to look at them and look for something they love to listen to. Small stories, little jokes to stimulate, and then back to the topic, maybe this effect will be better.

9. Avoiding indecent words

Everyone wants to be with a well-educated, hierarchical person. On the contrary, they are unwilling to interact with those who are “savvy”. Similarly, in our sales, indecent words will definitely have a negative impact on our sales of products. For example, when we sell life insurance, you better avoid "death", "no life", "completed", and so on. However, experienced salesmen often use euphemistic words to express these sensitive words when dealing with these indecent words, such as "losing life" and "going out and not coming back" to replace the language that people do not like to listen to. Indecent words, the personal image will be greatly discounted, it must also be avoided in the sales process, you pay attention to, changed, you are successful!

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