David Wolfe, creative director of The Doneger Group, said: "The reason why American designers fell behind European designers was because the previous US market was also very large. However, with the economic crisis, the US domestic market began to lose a certain degree of competitiveness. So American designers began to look at China."
It is estimated that by 2015, China's luxury goods consumption will account for 20% of the global share, reaching an astonishing $27 billion.
American designers Donna Karan, Michael Kors, Ralph Lauren, and Jason Wu all aimed at the Chinese market and opened stores in major cities to increase brand awareness.
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