Counterfeit goods "Humen" - Guangdong Humen Town, Dongguan City, clothing wholesale sales investigation

Humen Town, Dongguan City, Guangdong Province was once famous for the national hero Lin Zexu “Humen Tobacco”. Today, although it is famous for being one of the largest clothing distribution centers in South China, counterfeiting well-known brand clothing is more famous.

On November 22 this year, this newspaper published a report of the 16th China (Humen) International Garment Fair as a Counterfeit Branded Apparel Sales Platform. It disclosed that the Fair and the implementation of the Standing Conference of the State Council will be further improved. It is contrary to the work of cracking down on intellectual property infringement and producing and selling fake and shoddy goods. Humen Town’s “Yellow River” and “Enriching the People” and other large apparel cities have sold large numbers of counterfeit clothing such as “Apple,” “Pircatan,” and “BOSS,” and sold counterfeit well-known clothing to the country. Trading platform.

Recently, the reporter conducted an in-depth visit to the Humen clothing wholesale market.

The location of Humen Town is very special: The 107 National Road passes through the town and the Pearl River reaches the sea in all directions. Therefore, it is known as "the land and sea transport is busy and the goods are out of Humen." As early as the early 1990s, the clothing market in Humen led and promoted by the government, formed a "rich people" as a leader, including more than 10 large clothing wholesale markets such as the Yellow River, Longquan, turned Humen into a clothing distribution center radiating the country. , Annual sales of garments at home and abroad reached several billion yuan.

However, with the development of the town's clothing market, the sale of some shops and stores has brought fire to the entire wholesale market counterfeiting the "industrial chain" of well-known brand clothing. Every day, a large number of cheap counterfeit well-known brand garments flow through the Humen clothing wholesale market to all parts of the country.

Entering Humen, there are bustles and bustles between customers in the clothing market. In the big clothing wholesale markets such as the “Yellow River” and “Fumin”, there are more than 10 kinds of counterfeit branded clothing such as “Apple”, “Pircatan” and “BOSS”. Some shops are still brazen enough to sell, and a large number of fake and well-known brand clothing are sold at prices several times lower than the market price. A few hundred dollars of brand-name shirts can be purchased for only tens of dollars.

“The crocodile went everywhere, a lot of apples, BOSS (boss) everywhere... buying fakes to Humen”. This is a vivid description of counterfeiting and brand-name phenomenon in Humen Town's long-standing large-scale clothing wholesale markets.

[A lens] "Mr., this Apple brand's pants are of good quality. Please try it. Cheaper for you!" A few dealers from the Yellow City clothing store counterfeited the "Apple" clothing store. The salesperson in the store enthusiastically greeted them. When the reporter proposed to enter a batch of sales back to the north, the other expertly reported on the price: the retail price of 90 yuan each, if the number of getting goods can also be preferential.

Seeing the reporter's hesitating expression, the other party feared that this single business ran, and readily said: "Rest assured, absolutely guarantee the quality." When the reporter proposed whether there is cash available, the salesman answered with certainty: "Order now, if Hundreds of shipments will be picked up soon, and more will be available tomorrow.

[Lens 2] In Fumin Garment City, 10 types of fake counterfeit clothing, including “Classic Cars,” “The Old Man's Head,” “Montana,” and “Pir Cardin,” can be seen everywhere. In particular, there are a lot of counterfeit “Pilkada” brands, and some stores are mostly selling monopoly or agency signs, claiming that as long as the number is large, what brands can be processed can be produced. "This is Hong Kong's Pierre Cardin. We have authorized the operation. There is absolutely no problem." A shop in Fumin Garment City, the boss vowed to tell reporters that their business is all genuine. When the reporter filed an objection, the boss told reporters that this was a “wielding edge ball” that was breaking brand names.

[Lens 3] Entering the Yellow River Fashion City, the low prices make the counterfeit designer clothing business in Humen Huanghe Fashion City very hot. "The old man's trousers, the quality is very good, to a?" The owner of a shop enthusiastically promoted to reporters. When reporters carefully looked at the signage, the boss said unhappily: "Don't look at the sign and see if the quality is good!" When the reporter asked about the price, the boss replied: "There are a lot of two ways, one is for the box. , signage own equipment, and second, we have to install you, the price is different."

The survey found that in the large garment wholesale markets of Fumen and the Yellow River in Humen, slogans to crack down on counterfeit goods and infringement can be seen everywhere, but in the market, except for some market management staff, no law enforcement personnel can be seen in the entire market. Counterfeit goods are publicly sold and popular. The "fake goods" of more than 10 internationally famous brands such as "Pierre Cardin", "Valentino", "Paul", "Apple" and "BOSS" are very difficult to distinguish.

The phenomenon of rampant fake sales did bring unprecedented prosperity to Humen's economy. Although, in the huge local tax revenue, how much "economic benefits" from counterfeiting of well-known branded clothing could not be counted, a large number of shops sold fakes. And the infringement brought "Huang" to Humen's clothing wholesale market, activating the related industries such as warehousing, transportation, and catering in the market is an indisputable fact. It can be described as a "prosperity" of the local economy. At the same time, it has also made businesses richer, richer, and richer in management departments related to professional markets. It is precisely this drive of interest that makes these clothing market remediation difficult to bear fruit.

According to reports, Humen's apparel wholesale market has taken the form of renting. Business operators can safely do business as long as they pay rent and taxes on time every month. Due to the local government's letting off its sale of counterfeit goods, it has become a distribution center for fake counterfeit branded clothing. This kind of behavior, at the expense of the interests of famous companies and consumers, has already reached the point of non-governance.

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