Why the new fiber unique style

Currently, the average profitability of new fiber products is higher than 10%, which is 1-2 times that of pure cotton products. Its main raw material is a new type of fiber, the impact of fluctuations in cotton prices on business efficiency is basically negligible last year, cotton prices all the way higher yarn prices rose, the profitability of the textile industry reached a new high in recent years, "rely on the weather to eat," good Day reached its peak. However, with this year's cotton prices dropped sharply, many textile companies can not hold up. It is understood that the large fluctuations in commodities make about 30% -40% of small and medium-sized textile enterprises closed. While many domestic cotton textile enterprises struggling, some of Shandong Lingxian textile enterprises, but with the new fiber in the textile industry has maintained a strong market competitiveness. In the winter, "a touch of bright color" 17, Hengfeng Textile Co., Ltd. in Ling County, Economic Herald reporter saw the scene of a busy workshop. "Our daily orders are arranged full," said Luo Dongyi, general manager of the company. Since the beginning of the year, cotton prices have been falling all the way, cotton yarn nobody cares about, many textile enterprises continue to increase inventories, encountered a history of rare "winter." In particular, many small and medium-sized textile enterprises, some have been discontinued, limited production status. "Our basic benefit this year, the market environment, the impact of the first quarter or even better than the same period last year," Deputy General Manager of Textile Co., Ltd. Sheng Gu-yuan Gu told the Herald reporter, and now, Shengze stock only 300 Ton, "equivalent to our half a month of production, at normal levels." Not only Hengfeng, Shengze, in Lingxian, Fuhua, Baoding and a number of textile enterprises in the entire industry downturn in the background However, the benefits have risen steadily and maintained a steady momentum of development. According to the county party secretary Li Shimin introduced Lingxian existing new fiber textile enterprises more than 30, the production capacity of 1.2 million, the production capacity of the country with 30% of the industry, the new fiber textile varieties is reached more than 30 series more than 500 Varieties, covering more than 90% of the varieties on the market. Rely on the variety, differentiation, new product structure, Lingxian new fiber textile enterprises in this year's textile industry in the predicament alone. "Staple food" into "food supplement" Cotton prices roller coaster market is the culprit in the development of this round of textile industry dilemma. "Last year, the traditional cotton spinning enterprises made a fortune, but they all earned cotton." In Gu Yuande's opinion, the soaring cotton price hikes in the second half of last year caused many cotton spinning enterprises to lose their jobs Reason, "buy a car to turn over the hand to make money, do not consider how to develop new products, how to improve the management level." "The average profit margin of the traditional cotton textile industry has been very low, only 4-5% .A lot of extensive management of small and medium-sized textile Enterprises, it is as low as about 1%. "Hengfeng Textile Co., Ltd. Director of New Product Development and Sales Zhou Chow Po said that a large number of small and medium-sized cotton textile enterprises, product quality is low, the same product mix, the production is no technical content Road goods, there is no talk about what the market competitiveness. As soon as the entire industry is adjusted, the cotton yarn price will drop all the way and the cotton spinning enterprises will inevitably have to pay for the high cotton price. "Our main raw material for production is new type of fiber, lint dosage less than 20% of the total." Bao-Ding Zhang, general manager of Textile Co., Ltd. told the Herald reporter, fluctuations in cotton prices on the impact of business efficiency is basically negligible. According to reports, Baoding company was originally engaged in a pure cotton textile enterprises, the annual consumption of lint 10,000 tons. After changing to a new type of fiber in 2004, the production scale has expanded, but it only needs lint more than 2,000 tons per year. The reduction of cotton consumption reduces the negative effect brought by fluctuations in cotton prices on the operation of the enterprise. The high added value of new fiber products enhances the market competitiveness of enterprises. Global financial crisis in 2008, so that the traditional textile industry is facing an unfavorable situation of internal and external difficulties, Baoding invested 1.3 million yuan to build a new product development line, has developed bamboo fiber, milk fiber more than 20 kinds of new fiber, tons of yarn profit is generally 3 times more pure cotton yarn. That year, Baoding Textile sales rose by an average of 36% against the trend. It is understood that Lingxian more than the existing size of more than 30 new textile enterprises, cotton from the company's "staple food" into a "complementary food" Last year, the industry a total of 5.6 billion yuan sales revenue. High threshold blocking the upgrade "At present, the average profit margin of new fiber products is higher than 10%, 1-2 times that of pure cotton products." Zhou said that the new fiber enterprises attach great importance to the development of new products, such as Prudential, almost Every month there are new products off the assembly line. In response to the current status of nuclear radiation in some parts of Japan, Prudential Corporation is actively developing radiation fiber yarn. "At present, some samples produced have been handed over to Japanese companies and the sales volume is expected to increase in the future," said Chou Ching-Po. It is the independent research and development of new products in the market formed a differentiated competitive advantage, enhance the market competitiveness of enterprises, to ensure a higher level of profitability of enterprises. Differentiated fiber textile, raw materials to solve the problem, but also greatly enhance the market competitiveness of products. "The company's Modal, bamboo fiber and other products suitable for high-grade fabrics, straightforward offerings, Langsha, Bailey cool and other large groups." Luo Dongyi said Lingxian new fiber yarn products are also exported to the United States, Japan, Britain and other more than a dozen A country and region. "Unprecedented market dilemma, forcing many textile enterprises began to attach importance to the upgrading of products to enhance their competitiveness, but for the traditional cotton textile enterprises, really want to enter the new fiber textile industry, there is still a long way to go." Yuande said that the new fiber manufacturers to maintain product reputation, to maintain market stability considerations, most of the downstream enterprises such as textiles to adopt a membership sales model. The new type of fiber textile enterprises in Ling County joined the "Tianzhu Fiber Industry Alliance" and "Newdale Industry Alliance", respectively, to obtain a stable supply of raw materials. And to join these alliances, the traditional textile enterprises must transform their production equipment, production processes and other aspects, and need to face great pressure on capital investment. "Baoding is a member of the national bamboo fiber, Newdale, Tencel industry alliance. Raw materials and products are allotted by the alliance. There will be no shortage of raw materials and unsalable products, and raw materials prices are lower than the market price," said Zhang Baoming. In addition, the level of enterprise management is also an obstacle for SMEs to enter the new fiber industry. He Yinghua, vice president of production in charge of Hengfeng Textile Co., Ltd., told Herald reporter that the characteristics of the new fiber textile products are many varieties, which put forward very high demands on the workshop management. The traditional extensive management methods are difficult to adapt.

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