The first is brand positioning. A brand to be started, we must have a clear brand positioning in order to better serve consumers, in order to better their brand started in the consumer base. Korean rhyme is adhering to such a vision, in the rich new ideas, new ideas and creative design of the premise of high-quality fabrics, the classic taste of the Korean version of the color interpretation of 25 to 40-year-old woman of high quality of life Pursuit, so that their brand has a more specific audience.
Second is the price advantage. At present, there is such an embarrassing situation in the Chinese apparel market that slightly better quality or more resplendent brands whose prices have discouraged the working-class people, and the quality of the slightly lower-priced clothes are really unacceptable. For this situation, South Korea rhyme has plans to launch more than 200 styles, the spring and summer models mainstream product market price between 80-280 yuan; autumn and winter market price of 180-380 yuan, accounting for 15 % Of the high-end market price of 600 yuan -1000 yuan.
Again is the product features. Style is the core of a women's brand, a good brand must have the strength to continuously update the style. The core of South Korea rhyme color is the most updated style update. Relying on the strong design capabilities of the Korean rhyme headquarters, South Korea rhyme color to do a new moon, the new season for the promised, the Korean rhyme in terms of quantity or quality are at the forefront of fashion
It is understood that South Korea rhyme color has always been to fashion design, high quality fabrics and exquisite tailoring and renowned fashion, its elegant and feminine style in the quarterly design series are shine. As the brand is much sought after by celebrities, it has instantly become the new darling of all the ladies in Seoul who are trendsetting and loving to dress up.
In addition, South Korea rhyme color in the development of China's development of the brand's road at the same time, expand the battlefield, recruit distributors in various places in order to achieve the brand's influence in the Mainland. South Korea rhyme color to the quality of the premise for the customer as a fundamental to experience as a means of service for the glory of the strategic guidance of the marketing approach to truly meet the needs of China's consumption and achieve a wide range of marketing routes in making consumers and Operators enjoy the benefits of the terminal, the chapter also showed the brand charm.
With the urban people's eyes more and more critical. Domestic ladies have gradually can not meet the needs of modern people. People are longing for genuinely meaningful clothing brought by a good brand. Korean rhyme women in the country to open the Han flow clothing consumption at the same time, also led the domestic clothing brand new direction of development.
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