Duzizi Creates New Experience Marketing Following 21st Century

With the increasingly fierce market competition, some traditional sales models have not kept pace with the development of the 21st century, and many companies have fallen into the quagmire of traditional sales models and are unable to extricate themselves. While globalization is profoundly changing customers, competitors and channels today, Chinese companies urgently need to try to use new sales methods to reach, serve and please customers.
In the face of the new “flat world” trend, Duzizi created a brand-new experiential business model and created a marketing model with a sales watershed style.

Every good company has a specific model of successful marketing that enables its strategic vision to be successfully implemented. In fact, if companies want to establish their own unique and suitable marketing model, they generally need to grasp the following three aspects: seize market trends, insight into consumer characteristics and find marketing strategies.
In the era of resource shortage, the market trend has created a bold brand single product line to reach the market structure of the whole world; today and the future will be an era of excess resources, homogenization of products, brand homogeneity is a must for every brand Serious challenges. A brand that can achieve a clear segmentation of its own brand product style has only completed the first step in the successful development of the brand. Choosing and owning a market channel that adapts to its own brand product line is the second step for the brand to win. The development of fashion brands has gradually centered on material values ​​and shifted to the emphasis on emotional values. The most important of these is the emphasis on brand value and brand sentiment.
Consumer characteristics They were born in the 80s and 90s. They are smart, confident, independent, free, prosperous, and tasteful. They follow the trend of fashion and avant-garde, and are passionate about the unique and casual lifestyle of young people in the new century. In the international metropolis of the 21st century, they live, work, socialize, and leisure actively become the most cutting-edge elites in the world. They are passionate about social activities and are brave enough to accept challenges and regard them as motives. They are concerned with the trends of the international fashion market and the current mainstream modern cities. new youth.

Marketing direction. American scholars Pine II and Gilmore believe that the evolution of economic history must go through four stages: agricultural economy, industrial economy, service economy and experience economy. At present, consumption is moving from a service economy to an experience economy. In other words, in the last century, people paid more attention to value-added services brought by products, and consumers in the new era paid more attention to the "experience" brought by enterprises. Its ideal feature is: Here, consumption is a process, and when the process is over, the memory of experience will last forever. The increasingly popular domestic ZARA, UNIQLO, H&M, GAP and other self-selected vendors have all proved the advent of the experience economy era.
Ding Zizi original "youth aesthetic fashion" apparel self-selection to promote convenient situational experience-style consumption, free shopping, and professional service personnel come to your side to provide quality and thoughtful service. In addition to taking the lead in the marketing mode of choosing shoes and clothes, Ding Zizi “Youth Aesthetic Fashion” also advocates the marketing concept of “high quality, close to the public”. Duzizi's “Youth Aesthetic Fashion” products have experienced the purest circulation, from the factory directly to the store, effectively controlling costs and quality, directly giving profits to consumers, and perfectly fulfilling the marketing philosophy of “high-quality and pro-people”. The nation’s unique image of “Youth Aesthetic Fashion” is unified, unified in management, unified in distribution, uniform in decoration, unified in settlement, and uniform in price, so that each store can operate in accordance with the company’s standardized model and form a truly national chain operation management.

In order to create a lifestyle experience store platform for young people's aesthetics (LifeStyle Store), Dzizi creatively sets up a music audiovisual experience zone and a fashion book bar leisure zone based on the aesthetic principles of youth and the “unique” core value model of Dzizi brand. The esthetic cultural exhibition area allows customers to enjoy perfect experiential shopping and unique services.
"What weapons are used to fight what?" and "What are the weapons that are used to fight?" These two words show a clear distinction between traditional wars and future wars. In the marketing war, companies can not solve such problems, especially in the 21st century where we are in the ever-changing world, how to use new technologies to find a marketing model, and on this basis to make local innovation, and ultimately form a new marketing model. This has become a key strategy for companies to win.
Ding Zizi pioneered the unique experience system of youth aesthetic dressing magic mirror. It not only displayed the matching styles, colors and styles of clothing, but also showed different styles of the same clothes with different aesthetics. Fitting magic mirror with the experience system, instantly enhance the terminal shopping guide aesthetic matching capabilities.
In the fitting experience system of the fitting magic mirror, not only the function of product collocation, but also open up the function of interactive marketing with models and VIP, designing a certain season of clothing in the name of the artist, and inviting models to pose with VIP and reflecting in the magic mirror. The fitting system and the exclusive magazine are promoted.
Faced with the future, the management of the solitary child must make video shopping the most innovative sales model, and more work needs to be done. So, can the solo son continue to jump out of the mind and consolidate each new marketing tactic? let us wait and see!