The core competitiveness of online marketing is creativity

[China Glass Network] Whether it is online marketing or offline activities, marketing is an activity that competes for the eye and the brain.

Competing for the eye, the time ahead should attract the attention of consumers, attract them to pay attention to this information, in order to proceed to the next step of the brain, hypnosis marketing, guide consumers step by step according to our tips, voluntarily go on, until the successful purchase of products . Pay special attention to corporate website promotion.

To do the above two steps, we need a very "attractive" idea. In the era of this information explosion, in order to attract the attention of users, you have to do something different from others, and different from others' ideas.

In the past, Qi Xiangqing used to receive the QQ group mail in the lower right corner of the computer when he saw the title is advertising, and will be deleted. However, Xiao Xiangqing found that the email headers received were very creative. They had to open all the emails and read the advertisements inside. For example, if you receive the title "Your password is stolen, please change the password immediately", "Your Taobao has a payment unpaid, please pay as soon as possible", "Your password has been found, please start making money." When such a title appears in the lower right corner of the computer, it is very strange about your own interests. What password is stolen? When did I buy something? When did I find the password? So, Similar to these headline mails, most people will click to see. It captures the psychology of people's concern for their own interests and curiosity. This is also a big headline idea. No matter how many times such an email is sent, as long as it is not frequent, the prompter who sees it will still be "invited", because it is related to its own interests, and it is always unreliable to not look at the psychology. The success rate of such advertisements is very high.

Here is an example, quoted from ZAC's book "Network Marketing Combat Password", which is considered a good network marketing idea.

An online shop seller took pictures of mosquitoes in order to attract attention. The online shop's clicks increased rapidly. The seller's product description is simple and interesting, full of creativity: mosquito body, 6 yuan a, ordinary house mosquitoes, really killed by hand.

The interactive text between the seller and the netizen is also very interesting. Such as:

They are all played with them, and they are very random. They are not divided into male and female, and they are not guaranteed to be complete.

Someone asked: If you have a price, you won't earn it if you get it. The seller answers: Pure natural products, no one is a factor, of course, there are big and small.

Someone asked: Can you give me the same size? I want to use earrings. Answer: Expensive is different in each size.

Someone asked: How do you guarantee that you killed yourself? Answer: My family is me, I want to find someone to pay labor.

Obviously, this is a purely creative stuff, the product has no practical value, but the eye and the topic of attraction are real. Online classics like this have a pin for a house, a million plaids, etc., which are all very unexpected ideas that no one has ever done before, and are full of entertainment and news value.

Creativity is not only reflected in project planning, but also in many details. For example, the product confirmation emails of some websites only list the products purchased, express gratitude, and do not further let the customers do something. We can actually do this after adding the following words: If you are satisfied with our products and services, please write your feelings and opinions on your blog and website, or in your space. Share this shopping trip. This is some of the examples, more details can be discussed in the exchange of Sui Xiangqing corporate seo promotion blog.

How do we want to be creative? Just two things here:

Back to the top: divergent thinking, the opposite is true. We usually rely on the previous thoughts to be routines, with a certain inertia. At this time, we should change our minds. If we don’t follow these methods, we will go in the opposite direction.

Second: Just don't set limits for yourself. When we think about it, relax, don't have pressure, don't limit the scope of thinking, it should be free and arbitrary. Even if you think of some unreliable, very bizarre ideas, you must record them, and don't immediately deny them. For example, many online spoof videos are like this. We all know that the “popularity” and click volume of these videos are terrifying.

Creativity is the difference between a marketing expert and a general marketing person. If you want a good marketing promotion, you need to be creative and do what others have not done. Often a successful marketing is based on an idea.

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