Comprehensive observation: The potential of the paper-cutting industry gift market is huge

Paper cutting, also known as carving, window grilles or cut paintings, is one of the most popular folk traditional arts in China. It has a very long history and has now been approved by the State Council to be included in the “List of National Intangible Cultural Heritage Lists”. Paper-cut materials can be paper, gold and silver foil, bark, cloth, leather and other sheet materials, paper as the main material, its production materials are readily available, low cost. Paper-cutting is a kind of hollow art, styles are varied, vivid and interesting, giving people an air of artistic enjoyment. In addition to its high ornamental value, there is also a good collection value, and the market has great potential.

Shangpu Consulting's light industry analysts believe that paper-cutting can be used as both a practical object and a beautifying life. It is a popular folk consumer product that is extremely popular. With the 2008 Olympic Games being held in Beijing, the global attention is focused on China, providing a huge stage for the display of our folk culture. As a representative of our folk culture, folk paper-cutting has ushered in new opportunities for historical development. This opportunity has had a huge impact on China's paper-cutting. China's paper-cutting has officially gone global and has swept the world.

At the end of the year, many companies will release calendars, desk calendars, and other souvenirs to their customers or company employees. Some companies use paper-cutting calendars to make innovations. During the Spring Festival, the people all like to decorate their houses and the demand for paper cutting will increase dramatically. In addition, liquor prices have risen sharply this year, especially high-end liquor is even more ridiculous. The use of paper-cut gifts for visiting relatives and friends is more important than sending tobacco and alcohol to the grades and cultural grades, and it is more economical. The end of the year will be a golden period for the development of the paper-cutting industry.

According to the “2010 China Handicraft Market Prospect Analysis and Investment Strategy Report” released by Champ Consulting, paper cutting has been recognized in foreign markets, and exports will be the focus of China's paper-cutting industry. At home, large-scale cities such as Beijing and Shanghai have already witnessed a considerable amount of professional sales shops, but most of the small and medium-sized cities in China are still blank and have very large potential for development. The market prospects are very promising.

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