Taipei: ESPRIT builds a new image concept store

US apparel brand ESPRIT recently built a brand new image concept shop in the eastern district of Taipei City. Zhang Zuhui, the Hong Kong businessman's deputy general manager of Taiwan's Sijie, disclosed that last year, the turnover was about 1.2 billion yuan. After the dress, the goal is to grow this year's performance. %.

ESPRIT Xinyi Weixiu Image Concept Store celebrated its opening with the theme of “Fashion Vacations” at the Warner Weizel Plaza recently. The new Esprit & edc by esprit collection was launched in the summer of 2008 and the artificial beach was moved to the square to attract people. Many people watched.

Zhang Zuhui said that ESPRIT currently has 85 strongholds in Taiwan and will increase 10 to 15 this year, and it is expected that it will break 100. Last year, the brand's turnover was about 1.2 billion yuan, which is 8% higher than the same period of last year. She expects this year's goal to grow by 20%.

Zhang Zuhui believes that ESPRIT takes the attitude of life as its orientation and builds a new concept store to strengthen the brand spirit. Taiwan’s sales performance in Asia is only behind Hong Kong and Singapore. Currently, there are about 100,000 members in Taiwan and 6 to 4 male and female consumers. At present women's income accounts for 60% of the total turnover, but male consumers have gradually increased.

ESPRIT's products include men's and women's wear, children's wear, youth wear, underwear, sportswear, shoes and accessories, as well as authorized products such as watches, eyewear, jewelry, perfumes, bedding and bath products. Clothing is divided into ESPRIT, as well as edc by esprit, who appeals to young consumers 18 to 25 years old.

ESPRIT markets more than 80 countries worldwide and is listed on the Hong Kong Stock Exchange and the London Stock Exchange. Last year, the turnover was HK$29.64 billion. In the first half of 2008, the sales revenue was HK$18.5 billion, which was a year-on-year growth of 27%.

In addition, in the second half of this year, Hong Kong-based Esprit plans to add 500 wholesale outlets, mainly expanding its wholesale distribution network in Eastern Europe (Russia, Poland) and Asia Pacific (China, India, and Vietnam).