Yanchuan red dates are well-known, and the Zaomu carving craft has also begun to gain traction in the market. Yanchuan Julong Jujube Industry Co., Ltd. has successfully transitioned from jujube production and sales to jujube wood processing. This year, the company's output value is expected to exceed 5 million yuan, bringing new vitality to the deep processing of the Yanchuan jujube industry.
Founded in 2006, Julong Jujube Industry Co., Ltd. is a private enterprise that integrates the production, procurement, processing, and sales of jujubes. In recent years, with the increasing number of jujube processing companies in the county and rising competition, General Manager Liu Haigang conducted extensive research in Guangzhou and Zhejiang. He visited over 30 skilled craftsmen and invested 5.5 million yuan to build a woodcarving factory. The company now specializes in producing a wide range of products using jujube wood as the main material, including various styles of chess sets, chess tables, root carvings, woodcarving souvenirs, hanging screens, three-dimensional statues, sculptures, and tourist products. It also produces traditional-style furniture such as Ming and Qing-style sofas, tables, chairs, cabinets, beds, and shelves.
The products feature a broad range of themes, strong practicality, and are well-suited for modern lifestyles. They blend traditional craftsmanship with contemporary and regional culture, making the product line more diverse and appealing. The company has already received numerous orders from cities like Shenmu and Yan'an, and it is projected to achieve a production value of between 5 to 6 million yuan this year.
Based on market research and societal trends, the company plans to gradually expand its production scale, establish larger production bases, and grow its technical team. It will also increase capital investment and aims to reach an output value of over 20 million yuan next year. Additionally, the company intends to set up sales outlets in major cities across the country, promoting its jujube wood products nationwide and even internationally. The ultimate goal is to become a leading enterprise in the western region under the Zaomu brand, establishing a strong production base and brand presence.
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