"First, the source of your products. As the saying goes, one third of the goods, seven points to selling. This period, don't choose what you love, but choose what's easy to sell. Find partners who can help you find quality products. After traveling through various markets and going through repeated selections, settle with a fixed wholesaler. Why? Because the village is better! Good vision is more important than anything else. There are many people who buy, like the East Naxi style, where they feel good about the visuals, and it feels like shopping. But I don't do that. I focus on one style, and when it becomes popular, others don't see the new version yet. I get it first, then cook it up, and start changing back and forth.
Bin Man brand offers 100% return policy without any stock issues. Running a clothing business is naturally relaxed—just manage your business properly. I keep up with the good versions and change the bad ones. The family style is relatively consistent, not messy, and it’s all in line with the trend.
Second, the sales strategy:
1. Every woman believes she has her own style. Don’t pretend to be a consultant; instead, act as an image guide. (Note: Avoid buying clothes you don’t think will suit you.) Don’t talk too much with customers. Women have high self-esteem and won’t want to look silly in front of you.
2. Selling isn’t about debating. “Good, right†is a powerful sales tool. Women are strange—they feel more successful when they believe they’ve made a smart choice (like choosing a branded item). A topic involving two successful characters should never be a bargaining zone—$100 or $200 is no problem. (Customers will think: I am a successful person. $100 or $200 is nothing.)
3. Control your variety. Every woman has her own set of clothes. Here's a secret: They are 100% good at picking tops, 50% at pants, and 30% at skirts (except dresses). Why do women keep shopping? They often don’t buy clothes because they don’t have the right pair. But they never realize it—they always believe there's a perfect outfit out there. Smart bosses know this. Focus on your strengths and attack the weaknesses. When you buy products, focus on shirts. In the top coat competition, if it looks good, there's no need to say more. Your customers are experts, and running a business is already challenging enough. Reflect on your own approach.
Third, how to deal with suppliers. Try to fix a supplier if possible. If you take the world of goods, who won’t take care of you? Focus on payment, and only go after 23% of the profit. You’ll soon see the benefits.
1. Returns are easier.
2. You won’t get stuck with goods for long—old stock can be returned to the market.
3. Delaying payments allows you to meet later, improving your working capital.
4. Maintain good relationships with supplier salespeople. What they sell, you won’t miss.
Don’t waste money on tolls—sometimes ask the supplier to show you new items. Additional advantages include constantly updated brand new products, daily inventory sales, and more. Opening supplies distribution, store management, online stocking—there are people ready to support you. Conditions: No agency fees, easy to make money, and free advertising gifts like exhibition racks and KT boards. 100% return policy, decoration design, brand returns, flexible management, dealer return system up to 100%, area protection system to protect operators from unfair competition. Exclusive brand presence at your location. Brand Products: Sales hotline: Miss Qin. Brand Acting Wealth QQ: [Insert Number]."
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