[China Aluminum Art Network News] People often say that it is better to do more fine and finer work, especially for enterprises, it is best to do fine management, and now many companies tend to diversify and develop more and more. Many aluminum alloy doors and windows brands are moving towards diversified development, and there seems to be fewer and fewer specialized companies. In this case, how should the aluminum alloy door and window enterprises choose ?
Diversification requires two strengths
Looking at the Chinese aluminum alloy door and window industry, diversified development has become a trend. Many aluminum alloy doors and windows companies have been diversified in horizontal expansion. For aluminum alloy doors and windows companies, diversification is an important way to grab consumers and markets, and to seek breakthroughs in fierce competition. However, diversification is not a panacea, and there are many companies that blindly expand and destroy them. Industry experts pointed out that big homes have always been "pan", but not everyone can be "pan", be careful to "pan."
Then, in the end, what kind of conditions can enterprises achieve "pan" ? Industry insiders have revealed that there are two kinds of power to enter the big home. First, consumers have decoration phobia, home integration services are market trends ; second, enterprises have a leading edge in the field, and can naturally expand to other custom fields. It can be seen from this that it is an important strategy to expand relevant fields one by one based on the advantages of a certain field. Most companies with a diversified layout follow this principle. Expanding from related products, whether from the perspective of technology-based resource integration or consumer perception, has inherent advantages.
Specialized management also has development spring
Compared with the enthusiasm of “diversificationâ€, there are fewer and fewer companies that insist on deepening the professional operation of single category. Does this mean that there is a lack of broad development space for specialization ? The industry believes that specialization is a big city. “To be good, to be good, to be fine, to be fine, is the strongest enterprise.â€
From a global and historical perspective, internationally renowned brands and century-old stores have indeed grown through specialization. They have achieved the ultimate in the field of specificity and become the well-deserved leader in their category. For consumers, they tend to think that professional branded products and services are more professional and reliable. According to industry insiders, companies need to be focused, focused, and take a professional development path.
Future home return to professional development
Judging from the current situation, the aluminum alloy door and window industry is quite "diversified" overwhelming the "specialization" trend. In the future, will more and more enterprises abandon the deepening of specialization and choose diversified expansion ? The industry believes that from the perspective of market, it should be both professional and diversified, with a focus on professionalism. He pointed out that the diversified layout, especially the “big home†strategy, has high requirements for the talents, resources, capital, R&D and design of the company, and not every enterprise is suitable. In the future, the field of big homes can really produce some powerful brands, but most companies still need to return to specialization.
In terms of diversification trends, experts believe that companies should diversify on the basis of a deep degree of specialization of a single category. Because companies cross-border to do other categories there will be "unprofessional" risks, after all, most Chinese companies have no absolute advantage in the segmentation category. It can be seen from the above that the industry professionals will be specialized and diversified as the choice of different stages of enterprise development.
In general, aluminum alloy doors and windows enterprises should still be professionally developed, and at the same time develop diversification under different circumstances, so that the two models coexist, develop together and exert their utmost.
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