Feel the pulse of industry trends, pragmatic service industries, on March 19-22, the China Textile Industry Association survey into the spring of 2018 in Guangdong. China Textile Industry Association, Sun Rui Zhe, president of China Dyeing and Printing Association, led by Chen Zhihua, Li Bin, director of the National Red textile product development center, full-time vice president of China National Garment Association pure Yang, deputy director of the Union Textile Ministry of Productivity Promotion, China Textile Information Center deputy Director Dong Kuiyong will form a research group and will go deep into Shenzhen Dalang, Humen, Xiqiao, Shaxi and other places, focusing on new trends and new features such as consumption upgrading, brand development, format and channel changes, as well as energy conservation and environmental protection , green manufacturing technology and park construction. Conduct research on hot issues.
Kapok opened, stand proudly, from the successful closing of Shenzhen Fashion Week, to the rejuvenation of famous fashion brands such as Masfair and Caldenton, and then to the support of textile and garment industry in Longhua District, the public of Dalang Fashion Town The construction of the service platform, the trip to Shenzhen on the 19th and 20th, let the research team feel the vitality of Shenzhen's reform and opening bridgehead.
According to Shen Yongfang , president of the Shenzhen Garment Industry Association , the Shenzhen Contemporary Art Museum and the Urban Planning Exhibition Hall were first opened at the 2018A/W Shenzhen Fashion Week held on March 12-19. Here, the full-fledged release venue adds a design art atmosphere to the release of the Shenzhen fashion brand, as well as the local attention and support of the textile and apparel industry in Shenzhen.
Shenzhen women's clothing is very representative in the national fashion industry. The first company to enter this research group is Marsfield. The building of Marsfield's headquarters has been a sword for ten years. The GaudÃ-style architectural design is unique in the park. The design full of curved surfaces also fits the original intention of the enterprise for women.
According to reports, the Marsfield brand has maintained an annual sales income of 3 billion yuan in recent years. It has also introduced a younger, more casual, modern Mars Phil, a designer brand full of nature and Zen, AUM. Sharing the art and beauty of the ZHUCHONGYUN brand, as well as the designer collection platform MDC and other brands.
At present, Marsfield focuses on the construction of four core competitiveness: first, a first-class international design team, second, a strong sales channel and a professional sales team, third is simple and powerful management, and fourth is happy work and happy life. Corporate culture.
In the face of new retail and new formats, Masfil's “Trying Home†app has attracted the attention of the research team. According to Yao Jianhua of Shenzhen Marsfield Fashion Co., Ltd., the app broke through millions of sales in just 8 months in 8 pilot cities, and 10 fashion assistants entered 300 families. According to projections, this model will be sold to the whole country with a sales volume of 50 million yuan, and will exceed 100 million yuan in 2019. The difference between APP and other electricity providers is that a fashion assistant Phil Masi brand new training will be sent home, and the exchange of experience in the consumer satisfaction after the purchase orders, to achieve "open to the stores online, Move the fitting room to a place where customers, such as office buildings, and other places where customers are willing." New retail methods.
Shenzhen men's wear can not be ignored, the men's wear company Caldenton of this survey , while insisting on quality and taste, reflects contemporary taste and oriental culture in the design. Yan Xiaohua, chairman of Caldenton Clothing Co., Ltd., said that with the country's strong and distinctive cultural products, the future trend, Caldenton will be more interpretation of Chinese culture. At the same time, Caldenton launched a second transformation and upgrade in 2016 – working together with research institutes to develop graphene intelligent temperature control services. This product can not only be controlled by mobile APP, but also has far infrared waves, which is beneficial to Human function.
In this regard , Sun Ruizhe pointed out that Caldenton has a place in the business men's wear field. In recent years, business operations and product innovation have revived a new life. It is worth noting that the current consumer body is undergoing migration, and the group under 30 is the most active. Consumers, the success of the transformation of international luxury brands is also designed for young people, looking forward to Caldenton to lead a more fashionable, more modern business men's clothing.
The development of the enterprise is inseparable from the platform support. The location of the above two fashion enterprises is the big wave fashion town . At present, there are 22 well-known domestic and foreign garment enterprises and 166 clothing and fashion supporting enterprises gathered here, forming a fashion creative industry gathering area with the clothing industry as the core.
Xian Xinmin, executive deputy head and office director of the construction leading group of Dalang Fashion Town in Longhua District, Shenzhen, said that Dalang Fashion Town is positioned to build an international fashion center and gather Chinese original fashion brands. In the future, we will work hard in three aspects: first, the team of component experts will do a good job in urban planning; second, do a good job in industrial planning to integrate cities and industries; third, do a good platform to radiate fashion industries in Shenzhen and even Guangdong; The new policy adjustment of the town; the fifth is to do a good job of public support.
The research team also held a discussion with Yu Xinguo, secretary of the Shenzhen Longhua District Committee, and at the symposium held in the big wave fashion town, from Fu Anna, Vansino, Caldenton, Shadow Children, Leaf Clothing, Aite Love, ç‚Leader Laidi Er, Bo BP's business representatives, as well as Shenzhen garment industry Association, Shenzhen textile industry Association, around personnel training, gathering designers, the introduction of advantageous resources industry exchanges and other topics discussed.
Sun Ruizhe pointed out in his speech that we are doing epoch-making and strategic work. Longhua District and Dalang Fashion Town rely on the textile and garment industry. It seems that the clothing brands are brought together. The deeper meaning lies in building a world-class Industrial clusters . The textile and garment industry is forming a new position of “scientific, fashion, green†and has a certain impact on the social level. It also needs to continue to exert its strength and deepen its hearts. It is hoped that the Longhua District Government, Shenzhen Association and Shenzhen Enterprises will have new developments in the industry. A new look.
At the government level, we must pay attention to a fair environment, inclusive policies, and the treatment of special groups. Shenzhen has gathered the largest group of designers in China. This is a special group that can promote Shenzhen's enduring competitiveness and will make Shenzhen a design capital that is different from other regions.
At the industry level, we must cooperate with the profession and create value. It can be seen from the refreshing of Shenzhen Fashion Week. Through fabric development, product testing, professional competitions, breakthrough synergy and service.
At the enterprise level, Shenzhen enterprises are eager to do things, be good at operations, and at the same time, they must graft the industry's advantageous resources, and be good with people, be harmonious with people, and be able to integrate and develop.
In the excitement and confidence, the research team left Shenzhen Dalang to continue to go to Humen, Xiqiao, Shaxi and other places, please pay attention to more detailed reports.
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