Three indicators show that the clothing market is improving

Feng Dehu, vice president of the China Garment Association, told reporters that from the operating rate, orders, and March orders data show that the apparel market will be better than last year.

“According to our research, large enterprises have a 95% rework rate after the Spring Festival, and SMEs are also between 80% and 85%. Compared to the average of less than 80% last year, the rework rate has increased substantially.” Feng Dehu said that clothing retail sales in March The trade fair data was also better than the same period of last year. At the level of foreign trade orders, some companies' in-hand orders had already been placed in the third quarter.

Feng Dehu believes that China's garment industry is in a period of deep adjustment, but it is still able to maintain growth and does not go down.

"This year's market is better than last year, and the speed of enterprise transformation will be faster. After the exploration of last year, we believe that at the omni-channel and O2O level, it is expected to produce successful cases during the year." Feng Dehu said, "In the past, the online business of garment enterprises may About 80% of them do not make money. Only logistics and platform providers make money. For example, there was a company that had 800 million yuan in revenue for online business, 6 billion in cost, 1 billion in logistics, and 1 billion in flow and promotion expenses. The benefits of the company are only to accelerate the turnover of funds. With the adjustments in the industry, this year may produce omni-channel success stories."