South Korean multinational group SKn, who had been plagued by lawsuits in 2010, has recently "spread out big things." On the previous day, the well-known international fashion goods operator COPAIS International Fashion Investment Development Co., Ltd. (hereinafter referred to as International) held a press conference in Beijing, which was based on detailed facts and a large amount of statistical data. The fact that the brand of Kang Jin Young's women's brand under the Korean multinational group SKn, which is represented by the company, has seriously deteriorated and bullied consumers. In recent years, the issue of quality of international luxury goods has appeared from newspapers and newspapers from time to time. Once the news was disclosed, it not only caused an embarrassment in the industry, but also caused the international multinational companies to once again be concerned about the attitude towards quality issues.
Can be sent by its president Mr. Zhao Yunhu founded in 2003 a specialized company dedicated to the operation of international brands, agent distribution more than 100 international brands, has become a well-known domestic fashion channel platform. South Korea's SK Group is one of the world's top 500 group companies. It is also ranked as the top three multinational corporations in Korea with Samsung and Hyundai. It has SKn and other two subsidiaries that have entered the top 500 in the world.
After many years of successful operation and market investment for the company, Kang Jin Young has been recognized by Chinese fashion ladies, top actresses and celebrities. However, since the departure of designer Kang Jin Young in 2010, the quality of Kang Jin Young has been declining. Can send press spokesman Feng Changyong on-site provided by the National Garment Quality Supervision and Inspection Center, China Textile Standard Inspection and Certification Center, the National Textile Quality Supervision and Inspection Center, China Textile Standard Shenzhen Inspection Co., Ltd., and other authoritative testing organizations testing report showed KangJinYoung brand inspection The clothing disqualification rate was 44% in 2010, 55% in 2011, 31% in 2012, 50% in 2013, and the overall disqualification rate was 53%. KangJinYoung brand clothing + fabric samples were submitted for inspection in 2012, 188 models, failure rate reached 26%; 2013 submitted 250 models, failure rate reached 35%; a total of 438 models, the overall failure rate of 32%. The unqualified project does not include general modifiable quality issues. â€œThis serious quality problem has caused the stores that can be opened in 2011 to be difficult to make profitable. This is in stark contrast to the profitability and influence of old shops that can be sent in the past.â€ Feng Changyong said, "At the end of 2011, we can send professional frauders to extortion claims on quality issues."
Relevant person in charge of the company can send an interview and said that for reasons of business ethics and responsibility for the interests of consumers, it can send international attention to the quality of Kang Jin Young. One can send on behalf of third-party testing organizations to do testing, start quality clean-up self-inspection action, and actively negotiate with SKn approach, but SKN always shirk. At the same time, in the case of a severe decline in the quality of goods, SKn has taken the malicious approach of crowding out discretionary profits, which rose by 13.2% in 2009, 15.7% in 2010, 63.6% in 2011, and 64.4% in 2012. In 4 years, SKN squeezed more than 27 million profitable space. From this we can see that SKn achieves profit-making goals for the harm of the goodwill of others and the interests of consumers.
A senior person in business who has worked in the luxury goods industry for many years told the reporter that in the process of international brands entering China in a big way, the selfishness, narrowness, and arrogance displayed by some international brands have made Chinese companies unacceptable. . Treating the Chinese market lacks the most basic business ethics, and quality is the bottom line for the survival of luxury goods. If the quality is not guaranteed, then the so-called luxury goods are not even products, let alone the word "luxury".
At the same time, this person also brings advice to consumers, and they should not be blind to big brands, let alone one-sided thinking that there is no problem with the quality of high prices. In the frequent occurrence of quality door incidents, consumers in particular need to improve their awareness of quality prevention and make more comparisons. At the same time, we also need to pay attention to the quality reputation of the clothing brand.
It is understood that at present, international brands do not basically perform quality inspection when entering the domestic market. China also lacks a special clothing product recall system, which leads many international brands to shirk their responsibilities in the event of defects or quality problems in goods, so that Chinese consumers do not have complaints. As the case of the first domestic agent in charge of an international luxury brand, it can send out the disclosure and accusation of the quality truth of KANGJIN YOUNG brand. It undoubtedly tore off the gorgeous veil of some luxury brands. The result of the rights protection that can be sent will undoubtedly have a warning significance.
In addition, according to a recent data survey conducted by 3675 netizens, 9.3% of netizens said they would also pay attention to buying international big-name garments. 56.79 netizens said they would not continue to pay attention to or purchase, and some netizens claimed that they would do more. Compare, look at the situation and buy again.
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