Aiken cowboys show: e-commerce should pay attention to the customer's second turn

On April 3rd, the third issue of the "Akken Cowboys' Matchmaking" with the "Evening lunch with e-teachers" series was successfully held in Shanghai. The event was jointly organized by the leading domestic e-commerce software and service provider - ShopEx and Business Value magazine. The guest of this event was the young entrepreneurs of many e-commerce companies. The co-founder, vice president and COO of the first Chinese brand of Internet cowboys known as "brothers" are from Beijing, Nanjing, Xiamen, Hangzhou, and Shanghai.

The first cowboy brand of the Internet - co-founder and vice president of Aiken Jeans Xiang Yu, at the event, shared the development history, brand positioning, recruitment strategies, and operation promotion of eKang jeans to e-commerce manufacturers participating in lunch. Such as actual combat dry goods.

After lunch, they led the e-commerce vendors to visit Aiken Company on site. They showed the product quality and the planning details of the product development. The wisdom, affinity, and humor were also shared by the guests. approval.

Cowboys are not naked and "sexy"

For the "jumping" development of the love Ken denim in recent years, to the nickname love Ken has always been the sexy cowboy as a brand benchmark, focused on creating stylish sexy denim clothing, over the years has always adhered to the brand itself is not "naked and sexy" unique Fashion concept broke the traditional cowboy's mediocrity, crudeness and deficiencies.

Aiken integrates fashion and sexy elements into jeans. At the same time, it also pays attention to taste, but it is sexy yet elegant. This makes Aiken jeans stand out among many high-end denim brands, and is popular among fashion and sexy women. Pursuit.

Aiken's design gives a tight, sexy and captivating visual enjoyment. Each of ICON's designs contains the latest international fashion elements, especially the combination of lace and crystal elements and jeans, the interpretation of the extreme sexy. At the same time extreme pursuit of the jeans version, all-round to create a true "close embrace" sexy cowboy.

Do not sell jeans as a cowboy

Aiken not only sells jeans as a cowboy, but also does jeans, shorts and even denim wedding dresses. Later, there will be more attempts and innovations.

Many businesses only sell their jeans as goods. The principle of cheap sales is a principle, but Aiken wants to use the product as a carrier.

If you simply use cowboy as a product, it will be very laborious, because cowboys pay more attention to added value. A pair of identical jeans, worn by two people for a long time, will find that it only belongs to the owner, fat and thin, different habits, will lead to different wear and tear, so do not look at the same pants. This is the biggest difference between jeans and woven pants.

"If too many people think of a cowboy as a simple pair of pants, then they don't have to play." Since he had done a cowboy, he has been calling for it, hoping that Tmall will be independent of cowboys, not women or men. Only by really digging into the culture of the cowboy itself can we not simply use cowboys as a kind of goods.

Pay attention to customer experience Create love brand

He said that at present, Aiken pays more attention to the customer's second return rate. Now when Aiken is high, it reaches 45% to 50%, and when it is low, it is about 35%. He thinks that when the ratio of old and new customers reaches 1:1 At the time, the brand was only a brand.

In addition, the search volume of the “Aiken Jeans” brand keyword also attaches great importance to 冀 冀 冀 冀 冀 冀 冀 冀 冀 冀 冀 冀 冀 冀 冀 冀 冀 冀 冀 冀 冀 冀 冀 冀 冀 冀. Put all the details that can be infused into the "Aiken Cowboy" keyword as clear as possible.

After that, "Aiken Cowboys" became the beginning of all the keywords of the goods. It is time for the brand to infiltrate this key word into every link. In the long run, the brand will slowly shape itself.

"When someone is constantly searching for Aiken, someone is constantly buying Aiken's products, this brand is considered to be reliable." To Xie said he is looking at the brand so.

When he said that he had been a consumer, he was keen to buy brands that were willing to work on metal parts, zippers, and other accessories. He believed that such brands often controlled QC better. Therefore, when moving from a consumer to a company operator, I would also like to spend my time thinking about the small details and branding the LOGO of Aiken. I would rather increase the cost of accessories and also convey the concept of customer brands.

Many businesses only sell their jeans as goods. The principle of cheap sales is a principle, but Aiken wants to use the product as a carrier.