Devote themselves to practice ornate turn - Scholanger opened China International Fashion Week tour

Since 1999 CHIC encounter, thirteen years of stormy history, Shurangami all the way, after a lapse of years Shura completed CHIC gorgeous turn around. From the initial attendance of the Ninth Service Expo "New Year's Day Fear of the Tigers" to the twentieth session of the service fair, "the scenery here is fine," Shulang witnessed the development of the service fair, serving the Expo also Shura record of the growth of the mark.

舒朗-showlong

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In 1999, Schuler opened the CHIC tour in the first year of its establishment. The dozens of square meters of booths carried the dream of 100 employees in the early days of Scholaris. The first CHIC debut of Schuhlan made its elegant and concise Style has won the praise and affirmation of many people both inside and outside the industry. Among them, from 2011 to 2012, Shulan brought the seven brands of the American Vine, GOGIRL and Masterpieces respectively with the theme of "Pipe" and "Blooming", staged a brilliant showcase of fashion brands with the help of CHIC.

潜心修炼 华丽转身——舒朗开启中国国际时装周之旅

Shu Lun Chairman Mr. Wu Jianmin

Fine work forging brand strength

Shulang along the way, onto the platform one by one, bloom glory at the same time, but also continue to feel the women and even the fashion industry broad and profound. After the goodbye CHIC, Shulan "retreat" practice, devote themselves to the product itself and create Shulang culture, with the skill of the garment itself to express the power of the brand.

In order to complete a group of people's fashion dreams, Shulan people work hard inside and out, integrating the oriental cultural connotation into the international fashion elements and capturing the fashion elements in their life. In the terminal sales segment, Shu Lang built a win-win model of its own sales channels and other channels to consolidate the national brand image.

From the first brand "Shulang" to the style of simplicity, intellectuality, steady beauty until the seven brands until the formation of a stable style, in the grasp of the market the right to speak at the same time, Shura continuous forging brand endo, constant Improve professionalism, and move forward with more steady wisdom and greater motivation.

潜心修炼 华丽转身——舒朗开启中国国际时装周之旅

Shulan 2013 spring new release

Multi-brand strategy beachhead international market

Shurang devotes itself to the development of multi-brand strategy. After careful positioning of seven brands, Shulan covers the consumer groups aged 3 to 60, attracting consumers with different values, concepts and lifestyles, and broadening the overall consumer base of Shurang Scope and level, the upgrade of consumption and brand culture ductility to play to a greater extent.

In order to do a lot of brand marketing, according to the positioning of different consumer groups, the marketing network layout. At the same time, Scholar's brands fully absorb and utilize international resources to promote the internationalization of design concepts while accurately grasping the brand style and to cooperate with internationally renowned studios.

In recent years, Shulan heavily hired the famous Italian women's fashion designer Erica, the famous French designer MickaeL Bonzon, the German designer Penkov, South Korea's famous designer Hong Enzhu, these foreign fashion design big names to join, bringing the most international and domestic The cutting-edge fashion concept, design concept and clothing information enhances Shulan's ability to shape the brand image with modern design language and promotes the high-end construction of Shulang design system.

潜心修炼 华丽转身——舒朗开启中国国际时装周之旅

Shu Lang's brand - GOGIRL 2013 spring new release

Hand in hand to write a new chapter in fashion week

CHIC at the same time, with a dedication to the dream of fashion, Shura will return to another fashion fashion platform - China International Fashion Week, with the help of this platform, making love of Shu Lan's brand-style fashion women enjoy the sun culture And Shulan style of life widely disseminated.

In the market mainstream brand turns on stage, cutting-edge cutting-edge brand newcomers, progressive enterprising Shulang with more than 10 years of results will be held in October 2013 in Beijing, China International Fashion Week, with from France, Italy, the United Kingdom , Switzerland, the United States, South Korea, more than 10 countries and regions brand and designer debut in the promotion of the image, display creativity, spread the popular international service platform to display their own style.

潜心修炼 华丽转身——舒朗开启中国国际时装周之旅

2012 China International Clothing & Accessories Fair Shulan booth panorama

Back to China International Fashion Week, so that Scholaris and many well-known brands at home and abroad in the exchange and interaction, continue to grow to absorb nutrients. As a national independent innovation brand, Shulang will go abroad, to the world, become the leading force in the entire women's clothing industry, to contribute to fashion, to contribute to the world, Shulang story continued in the wonderful interpretation.

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