Judging from the management practice of children's wear market in our country, the awareness of the brand of garment enterprises is often confined to brand development and legal protection. Many garment enterprises that operate famous brand products rush and rush in the fierce market competition due to the lack of concept and experience of brand operation ,Thought-provoking. In fact, brands, like other tangible assets, are not static. Only when they operate in the market can they be revitalized and value added to make them more viable, so as to ensure the sustainable development of brand-name clothing enterprises. China's children's wear brand management model there are three main categories: one is based on the production business as the main brand management model. Such brand managers often start from the garment production or processing, and gradually formed their own fist products in the process of development, with a stable production base of NT, production and processing technology, quality control technology and product development capabilities through Appropriate brand promotion, has a certain consumer groups, so attractive to brokers, and gradually formed a middleman as the main product sales network. The other is based on non-manufacturing enterprises as the main brand management model. This is a mode of operation of the assets with brand intangible assets as the core. The brand manager's capital strength is generally strong. The core of its operation and management is the development, maintenance and management of the brand and sales channels. There is also a category that is set for the supply, production, trade and sales in one of the brand management model, the distribution of resources to the garment trade and retail tilt. Through the formation of apparel enterprise groups, the headquarters of the group carry out marketing coordination and control to form a unified image, and the market risk is relatively easy to control because of the firm size. Zhongbei through joint ventures, cooperation, mergers, shares and other ways to build business groups. My children's apparel business has begun to the asset and brand as the bond group business trends. Clothing market competition has shifted the focus of brand competition. Nice Rabbit Children's Wear Hotline:; Contact: Yaojing Li Online QQ: Website: Address: Baiyun District, Guangzhou Yongtai MTR Station Street Station 60 Xicheng Business Center Building C 2 layer
Weihai Yimao Garment Co,. Ltd. , https://www.cwhyimao.com