The sports industry “heat up all the way”

With the advent of spring, people in the winter crouching down take off their thick winter clothes, walk out of their homes, go outdoors, participate in fitness activities and exercise. As a result, the sales of sporting goods have gradually become hotter, from tens of yuan for badminton rackets to 500-600 yuan for sportswear, and even to over a thousand yuan for high-end tennis rackets. The reporter recently visited the urban sporting goods market and found that all sports, outdoor supplies sales malls and operating outlets ushered in the sales season.

Sports and outdoor goods sales all the way "heating up"

A few days ago, reporters saw several outdoor and sporting goods sales outlets near the gymnasium. More people came to buy outdoor clothing and sports and fitness products. A Mr. Li in the urban area said: “The weather is getting warmer and more and more people are engaged in outdoor activities. Today, they take their children and their wives to the store to choose mountain bikes. On the weekends, the whole family will ride outdoors. This will not only exercise but also enjoy the beautiful spring colors."

During the visit, the reporter learned that with the concept of "healthy consumption" being deeply rooted in people's hearts, it has gradually become a new consumer hot spot. Many businesses have seized the opportunity to increase investment in sports and outdoor products, introduced more sports equipment, and introduced more outdoor new clothes.

Manager Yang of Deyuan Sports and Sports Goods Store told the reporter that recently, sporting goods have experienced a new round of sales season. Compared with years ago, sales growth was between 30% and 40%. Sporting goods sales continued to heat up. In particular, some outdoor sports equipment such as tennis rackets, badminton rackets, skipping ropes, mountain bikes, and outdoor clothing and sportswear. Every day sales are increasing. Looking at the overall sales situation, the sales of sporting goods and outdoor apparel will continue for some time.

Guozi Sporting Goods "Counterattack" "Yang" Brand

In the past few years, sporting goods and outdoor products were sold well in foreign famous brands, and the sale of national-sized sporting goods was often cold. However, this year, the reporter learned from the interview that some domestic first-line sports product brands have shown strong sales, such as X-step (special store), 361°, Li Ning (special store), and Peak. The national-size sporting goods have won the favor of the market, benefiting from the product's design philosophy and quality, as well as the relatively low price of the foreign sporting goods brand.

The reporter saw a sporting goods store in the urban area. She came to the store to purchase the national sports goods. Ms. Wang said: “In the past few years, some domestic sportswear brands have been in style, color, and quality. Compared with previous years, great changes have taken place, a whole set of clothing down a few hundred dollars, if it is a foreign brand you need to spend thousands of dollars, and from the quality point of view, foreign brands do not have much advantage, is the brand point Now, some of the domestically produced sportswear are more welcome in style and color than foreign big brands, not only with sports features but also with fashion elements. My sporting goods are basically all state-owned."

The owner of the store told the reporter that in the past two years, people’s consumption has become more rational, and more emphasis has been put on practical functions in consumption. When it comes to outdoor clothing, it gradually shifts its brand to domestically produced sporting goods. Therefore, as a business, sales outlets for domestic sports goods have increased in comparison with previous years, and they have made considerable profits.

Businessmen are rushing to compete for business opportunities

As a sporting goods sales company, anyone wants to get a slice of it. Not only is it rushing to introduce sporting goods that this year's flagship brand is playing, but it is also using this opportunity to take advantage of the Spring Sports Economy sales bus to promote last year's inventory products.

Reporters in the urban sports, outdoor supplies sales malls and operating outlets learned that businesses have put the agent brand's flagship sports, outdoor products, placed in a prominent position in the store, particularly eye-catching. At the same time, the old styles of previous years were also purchased for rebates, or discounted sales.

Manager Yang of Deyuan Sports and Sports Goods Store told the reporter that the annual Spring and Autumn Festival is the season for sales of sporting goods. Businesses will use this period to carry out various promotions and discount activities, as well as various sales methods to seize business opportunities and win. Market share of sales.