Entrepreneurs who have just entered the underwear industry are always overwhelmed with the preparation and operation of the newly opened shop. Because before TA has never had the experience of operating a shop or underwear, so all preparatory work seems unable to start. To this end, the romantic season special from a number of things that need special attention to select a few, hoping to the vast number of underwear management "veteran" and "novice" who provide some reference:
First, shop decoration, as much as possible to provide detailed shop information
Facade decoration is placed in front of many franchisees in the most important part of how to decorate their own shops so beautiful? This requires the joint efforts of franchisees and interior designers. Although many companies can provide franchisees for free, comprehensive, professional shop space design, but due to human and geographical constraints, our designers can not visit each shop for pre-operations, so bear the brunt of the franchisee needs to shop The relevant information and data provided in writing to the company back. In fact, many franchisees are not enough size of the back of the store back to the store, the local dimensions are not clear, no front door size and height of the label, the store counters or shop in the store did not provide restrictions on the height and decoration store Request and so on. The main reason for this situation is franchisees do not clearly need to provide what information, or in the measurement of shop size did not notice the relevant details. If franchisees do not quite understand in this regard, please ask a little friend or company business decoration staff to help measure the size of the plane in the measurement and production sketch as far as possible to achieve the following points:
1, the shop is a regular sketch of the size of the plan, a detailed measure of the length and width of the store in the shop data, as well as the distance of the column from the corner, indicating the width of the front gate, height and distance from the wall on both sides of the solid wall and non-solid wall , For the sewer pipe may also exist in the shop dimensioning. When measuring the size, try to use the tape measure next to the wall root, straighten the measurement, and mark it in millimeters (mm). In general, do not let go of any details and dimensions in the shop, spend as much time as possible on the measurements and size the sketches after reviewing them. It is important to note that all sizes that have been measured must be reviewed. In practice, often after a set of standard drawings are made, they are found to be wrong in size, and then the drawings are redesigned, resulting in a great waste of time and work. What is more, because the original measurement data is wrong, the drawings come out, resulting in inconvenient construction, affecting the overall image and opening hours, the consequences are even more serious.
2, Correctly indicate the shop floor height limit, door size and ceiling, floor design requirements (by franchisees at their own discretion), shopping malls counters, you need to indicate the height of the region limits and power consumption limits, and some shopping centers also need to use Designated brands of lighting fixtures and shopping centers, etc. must also be specified, provided to the interior designer.
3, it is best to provide the whole shop interior photos, shop exterior photos, photos of the surrounding shops and various details such as columns, corners, pipes and other photos to the designer.
4, for some franchisees who have shop experience, if you have your own design ideas, you can simply indicate the layout of the sketch, and telephone communication with the designer. Of course, the premise must fully listen to the designer's opinion.
Second, the store advertising posters, heavy rather than heavy
In many shops, we can see the shop is densely covered with advertising paintings, the blank wall, the fitting room door, the back of the cash register, long columns, Beijiao, Dengbu, pressboard, photo paper ... everything. Into such a shop, because there is no appropriate blank, a substantial ad-screen glimpse into the eye, blisters, curly up the gum appears messy, inevitably allow customers to have boring psychological feeling, not only affects the customer stay in the shop Of the time, but also lower the grade of the store is not conducive to the sale of goods. How to make good use of advertising posters? The principle is: heavy, not heavy. That is, posters must be exquisite, but not too much, too messy, causing flooding. How to do that?
1, if the shop area allows, you must set up a regular, aspect ratio of not more than 2.5 times the light box. In the form of light play, with stainless steel edge of the best.
2, the standard lingerie display counter height are 2400MM, and the general level of the store at 28MM or above, which will appear above the counter blank 40CM above, many franchisees will require to do a long strip of adhesive advertising stickers on. This approach is not the most reasonable. Note that the narrow space if the picture is too large, so that the eyes will be very uncomfortable, in addition, easy to foaming gums, easy to roll corners. So, the best approach is: 40CM above the blank selection of gold, light European pattern wallpaper posted on the line. Both simple and atmospheric, clean and tidy. If you have to paste some of the advertising paintings, you can just buy some European-style photo frame mounted pressure plate ad paintings, even above it!
3, for some highlighted columns, not easy to paste a number of adhesive for decoration, because the column is long, it is difficult to design a suitable size advertising. Therefore, the most reasonable arrangement is to use the above methods to decorate, if you can, hang some European-style freehand work or exquisite handicrafts, the effect is better.
Third, decorate the fitting room, so that the fitting room has become a "shopping guide"
More and more franchisees began to attach importance to the fitting room, because a beautiful fitting room has a very crucial role for sales. How should we arrange dressing room?
1, as far as possible to achieve more than 1.5 square meters fitting room, in the space do not give the fitting pressure of customer testing
2, in the dressing room on the interior wall do not simply paste with a super-large ad painting, but should be used obscure European-style wallpaper as a wall to reduce the oversized image for fitting clothes customers oppression;
3, fitting room lighting should not be used intense white knitting light, should use the warm colors of the lights also create a romantic, warm try on the atmosphere. Dressing mirror and should not be too large, between the height of 60-80CM is appropriate, and the best European-style wrought iron or wood mirror cabinet wrapped mirror.
4, on the wall, you can buy some different specifications of the photo frame for the art portfolio, the cabinet install some advertising paintings. At the same time in the dressing room floor should be carpeted, ready some necessary supplies, such as aromatherapy, combs, hooks, slippers, resting stool, try on guidelines, tips, etc.
5, all the best dressing room door curtain method, if it is a fan-shaped door, you must open the door at the top of the 15CM high, in order to facilitate the customer trying on, Purchasing Guide to provide more style size underwear to give Customer try on.
The final requirement is to always keep the shop tidy and clean, and promptly repair some of the details, promptly replace the season within the cabinet advertising. In this way, the shop can be more attractive, allowing customers to stay longer, more comfortable to buy products, try on, so as to achieve a good sales atmosphere.
At this stage, many second-line brand underwear stores in the visual image there are more or less some deficiencies, is now out of the visual image of the six major diseases, for reference to the corresponding franchisees:
Common problem 1, the shop counter style is not uniform, while the black side white, from the store operating different brands;
Common problem 2, no main advertising space in the shop, or the main advertising space did not use light box performance;
Common problem 3, the shop interior no room, everywhere full of all kinds of specifications, all kinds of materials, posters, and some advertisements frothing roll up, messy;
Common problem 4, shops (including the fitting room four walls) have more than 5 square meters of oversized advertising;
Common problem 5, shop cleaning tools, such as mops, brooms, water tube and other facilities on the fitting room;
Common problem 6, shop wall moldy, wall gray, off, deliming and blistering.
The above-mentioned six major diseases is the existence of many shops, these details are bound to affect the entire store's image and sales. To this end, our franchisees must pay attention to, and always check and make timely repairs.
Of course, for the decoration of the visual effects, some franchisees may not understand, can not start, if so, you can communicate with the company's designers or related personnel, to listen to the views of professionals for decoration and layout.
We all know that a simple fried rice noodles if placed on a regular food stalls or snacks, the dirty environment may not be affected by the purchase of 10 yuan, but the same material, the same taste, the same amount of fried Pho if placed in a five-star hotel, or decorated luxury exquisite restaurant, the price can reach 30 yuan or more. From this we can see that a good product to sell a good price, so that consumers feel value for money, merchandise display environment is particularly important. So, whether it is the store's "veteran" or just getting started "novice", learn to dress up your shop to enhance the visual quality of the store is very necessary. Because, the value of the goods is not only the product itself, more to mention the business environment, the display effect and the total sales service. Although these can not play a significant sales support role, but it actually affects every transaction in our store, every day sales. To create a beautiful, elegant and comfortable store environment, it is very important and necessary for the improvement of store performance. Therefore, we must act as long as we can do it with certainty and can do it well.
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