Data from the National Bureau of Statistics show that the cumulative year-on-year growth in retail sales of apparel across the country has fallen to a much lower level than that of the financial crisis. Under the downturn in the economy, people's desire to buy new clothes is also declining. Semi-annual report of a large number of garment enterprises is the best evidence, of which the performance of sports and leisure brands the most bleak: 361 ° in the first half net profit fell 22.9%; Pick the first half net profit 43.3% year-on-year decrease; Kappa in the first half in China Revenue greatly reduced by 40%, and closed 569 stores; Li Ning net profit fell 80% in the first half, early warning will be loss throughout the year.
In the financial crisis, the thriving luxury goods industry also showed signs of slowing down this year. Even in the discount season, most customers also hold a wait-and-see attitude. Gucci increased from 11.6% to 10% decline, BURBERRY sales growth in China fell from 30% to 15%, Hermès second quarter turnover of nearly 5% less chain.
Apparel industry in a sluggish, underwear companies have a sudden emergence. In the first half of 2012 results released by the underwear brand listed on the Hong Kong Stock Exchange recently released a total of HK 113 million yuan, net profit soared 23.1%, gross profit more than 81%; Chinese famous underwear brand Hanli Er underwear in August each The performance statistics of franchise stores show that the total sales of more than 1,100 franchise stores increased by 18% over the same period of last year.
Han Lier underwear Guangxi Guigang franchise
Why underwear brand in the industry when a cold storm thriving? Some people in the industry attributed this as a "lipstick effect." When the economy downturn, people can bring psychological comfort and satisfaction, "cheap small luxury" industry will instead contrarian growth.
The economic theory of "lipstick effect" was first proposed in the 1930s during the Great Depression. As a "cheap, non-essential" lipstick, lipstick can serve as a "comfort" to consumers, especially when the soft and moist lipstick touches the lips.
Economists believe that people will still have a strong desire to consume in times of economic downturn, but will instead turn to cost-effective goods. This has been confirmed by the worldwide economic and financial crisis that hit the 2008 eve of the year when U.S. lipstick sales and facial mask sales have risen. The popularity of "relaxed spending" such as hairdressing, massage and watching movies is also very popular, which is in line with other commodities and luxury Product sales downturn showing a sharp contrast.
Underwear into the Chinese market is nearly 20 years of business, the development of high-end lingerie market is also nearly three years of business, the market potential is huge, low barriers to entry, 5--8 million can open a high-quality mid-range lingerie to join shop, is the time to invest .
Guangzhou Pictorial underwear Co., Ltd. (Han Lier)
Han Lyle online consulting: http://zs.ef360.com/Items/henlear/
Address: Guangzhou Baiyun District are Wo Street (106 State Road) He Long Er Road No. 1199 Xinke Building
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CHANGXING YONGXIN IMPORT AND EXPORT CO.,LTD , https://www.cxyxfabric.com