From August 3 to August 5, 2012, the typhoon struck and the torrential rains alternated. Abbott's national agents and franchisees gathered together in the vibrant city of southern China, Shantou, at Abbott and Beau Spring and Summer 2013 New Orders . The grand opening of Abbott's Spring / Summer 2013 Order Conference concluded with a new journey of Abbott's development. At the National Dealer Conference on the morning of April 4, Xue Xue of Abbott Company first expressed his most sincere welcome and gratitude to all the distinguished guests and partners present here. Then, he in-depth analysis of the status quo of the market, put forward in the fierce competition Abbott's development strategy, strengthened the confidence of dealers nationwide. Xue always speech Xue total pointed out that long-term careful management and close cooperation, Abbott and dealers across the country witnessed the growth of Abbott and Beau-Bao, but the success must be more momentarily aware of the brutal and serious market competition . China's baby industry is increasingly fierce market competition, there have been serious brand homogeneity, "oversupply" deformity. In this situation, how do we make Abbott, Beauvoir better and stronger? How to make Abbott, Bei Bao more market competitiveness and brand appeal? This is a question that Abbott and Beau-Pac companies think day and night. He emphasized that Abbott will take innovation management and win-win cooperation as its development theme in 2013 and beyond. Abbott, BeiBao agents and franchisees will actively offer advice and suggestions and seek common development so that Abbott and BeauBao will become China's most competitive baby brand, to achieve the brand from change to transformation leap. Abbott firmly believe that no matter how the market changes, as long as the national distributors and corporate headquarters adhere to the same goal, the same direction, the brand will be able to stand the test of time, the product will be able to gain consumer trust, thus stimulating a steady stream of development momentum . Dealers Conference in the future, Abbott will be multi-effort, continue to enhance brand development. First, speed up the occupation of a broader market. With many years of good market reputation, Abbott will gradually develop its market potential, effectively increase market share, and create Abbott, Beaulieu in the country's market focus. At the same time, the company will create a number of sample markets for Abbott and Beau-pa, a model shop and a brand image. On the other hand, Abbott insists on strictly enforcing the regional protection policy, guaranteeing the regional franchise of agents and franchisees, and creating a reasonable and standard market environment for customers so that partners can get better returns. Second, adhere to the "all for the customer" marketing policy. Abbott company to customer development as the starting point, from ordering discount, marketing guidance, rebate policy and other aspects to give strong support. Market-oriented to help customers respond to the market environment, gain a firm foothold, occupy the market. Taking this opportunity to order, Abbott has formulated a discount policy that better matches the needs of the market so that dealers all over the country can safely store their "ammunition" and win this unproductive market war. The company will further accurately grasp the market trends, to customers the most powerful, most timely and secure support for goods to help customers continue to improve sales. Third, comprehensively enhance product competitiveness. Product quality is the source of brand life, but also Abbott and Beauvoir can continue to grow and develop the fundamental elements. Abbott, Bei Bao's product technology and quality than other similar brands to be superior, but the pricing is more affordable. From now on, based on the brand positioning of "Fashionable Baby Underwear Specialist", Abbott will continue to enhance its product competitiveness in all aspects of product development, material selection, design, production and packaging and will truly become a fashion underwear brand. Fourth, in-depth division of the two major brands. Abbott, Bei Bao, Ssangyong sea, a show. Outstanding fighters, must be distinctive personality. In the increasingly serious brand homogeneity today, for the product market segments, deepen the breakdown of Abbott, Beau Po brand more urgent. After the brand image remodeling and design style exploration and adjustment in 2012, 2013 will allow the industry to see brand-new outstanding and market-recognized Abbott and Beau-pa. Through continuous innovation of brand image, Abbott, Bei Bao will walk in the forefront of the baby brand. Fifth, establish and improve the internal management mechanism and train professional personnel. Great achievements, people-oriented. Abbott continued to improve its personnel recruitment and training mechanism and gradually established a qualified team with high quality, high efficiency and courage. This year, in order to optimize the working environment and improve the living conditions of its employees, Abbott invested heavily in the construction of an integrated building with an area of ​​over 10,000 square meters to make its cohesion stronger and its professionalism higher and higher To better serve Abbott, Beau-Pac partners of the rapid development of the cause, to provide more effective help and better service. At the meeting, Xue always pointed out: It is a rare fate that fortunate partners Abbey and Beaufort come together. We will honor each other, work together to jointly develop our own goals and dreams: Abbott and Beauvoir to become famous baby brand. Therefore, we should also look at Abbott and Beau-Pol in the long-term perspective of development and give them enough attention and input. The face of fierce competition in the market today, in the face of some of the difficulties in the operation, there must be changes in the situation, the transformation of the courage and determination to leap forward, never give in! He asked dealers across the country to understand and support Abbott's brand operation system and work in accordance with standardized operations to work together to create Abbott and Beauvoir's nationwide standardized and systematic network of operations and operations so that both brands will be healthy and sustainable The core energy. On the other hand, he hopes Aberdeen, Bei Bao dealers across the country, franchisees who are able to firmly develop confidence, and frank communication with the company, timely feedback market information, put forward market strategy recommendations, manufacturers and distributors are closely linked Together, seize the new opportunities for brand development, rejuvenating the brand new prospects for development! Dealers Conference The order and dealer conference, Abbott specially invited Mr. Huang Yanfeng, the founder of Guangzhou Ruigu, a well-known brand strategy consultancy agency, to conduct a deep and relaxed job for the site's national distributors and Abbott employees Pleasant chain terminal sales promotion training. Mr. Huang pointed out Abbott's success in the future: Abbott is a talented brand that takes advantage of Abbott's influence and elaborates on three modules: operation training, efficient management and channel penetration, grasping customer satisfaction, employee happiness , Continue to enhance and stabilize the return on investment, and finally become China's most famous brand of market competitiveness and brand appeal. Huang's brilliant speech, further strengthening the national customer follow the company, together with the determination to grow and develop. General Huang speech Next, Abbott, Beau-brand two design director introduced the new spring and summer 2013 series of planning and design highlights, aroused the interest of the presence of customers and has been fully affirmed. The sales manager introduced the rewards policy of this order meeting: in addition to Apple's one machine, iphone4s and other fashion prizes, as well as cash vouchers and autumn and winter seasonal promotional goods support, on-site payment of gold customers, will also receive the highest deposit amount 2% none other There are good products, there are attractive incentives, but also aroused the enthusiasm of customers ordering. In the next two days of ordering time, Abbott got a beautiful order, Abbott, Bei Bao's national dealers also save enough "ammunition", vowing to fight next year's market campaign. Order on-site orders to discuss the order will Abbott and national distributors, partners jointly convey an important message: Everyone's expectations of Abbott, Beaulie far more than to make them a part of China's baby brand. We all look forward to Abbott, Beauvoir become the benchmarking brand in China's baby industry and become the leader of China's baby brand. This is the ultimate goal and significance of this conference. We would like to sincerely cooperate with each other, move forward hand in hand, cut through the clutter, and write a new chapter together with Abbott and Beauvoir to create a new miracle of Abbott and Beau-careers!
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