High-end luxury men's brand B.LEMAN (Chinese: Baolilong) announced the official cooperation with Taobao Mall, opened B.LEMAN Taobao Mall official store. It is reported that this is the brand's first online shopping platform opened in the Chinese market. B.LEMAN has been "low-key luxury, fashion men's business" as its brand positioning, all stores in China opened the first site located only in department stores, so only for the high-end consumer groups are familiar. B.LEMAN said that the first official online store opened this season will sell the full range of branded products including suits, shirts, T-shirts, jackets, windbreakers, sweaters, leather garments, down jackets, casual wear, jackets, Casual pants, jeans, accessories and other categories, in order to meet the second and third tier cities market demand. The online store has undergone a 10-month trial run. Except for the store operation promotion, which is run by a professional e-commerce company, the delivery management and customer service are managed by a team from B.LEMAN to ensure that the goods sold are counters Genuine. For the cooperation with Taobao Mall, Mr. Chen Zhidong, president and chief executive officer of B.LEMAN China, said: "This brand new online store will help us to understand more about the needs and preferences of domestic online shopping customers and to accumulate information in China's e-commerce Field of valuable experience and insight, improve our communication services with consumers, improve brand service capabilities, to provide consumers with convenient, comfortable, enjoy the shopping experience. " B.LEMAN China president and CEO Mr. Chen Zhidong revealed in an interview with the media, will accelerate the opening of stores in China, the next few years plan to open in China each year about 50 stores, the new store will be mainly opened in first and second tier cities . He also predicted B.LEMAN annual sales in China this year will reach 300 million yuan, the company strives to achieve annual sales of 500 million yuan in the Chinese market by 2015. The company in 2011 the Chinese market has achieved sales revenue of 185 million yuan.
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