Since the fall of 2011, the art market has been adjusted and continued to spring this year. The general situation in the spring auction in 2012 has basically been determined. Compared with the auction in the same period in 2011, the contraction in volume and price is the overall situation for the spring auction this year. The total turnover in the spring of 2012 was roughly the same as the 2012 spring auction. Despite this, there is no lack of highlights in the seemingly dull spring auctions. This adjustment and layout is more favorable to the long-term development of the Chinese art market.
In the two spring dramas, Poly Spring's night game on the evening of June 3 was opened in a dramatic way. The starting price of the 10 Song and Song albums was 50,000 yuan each, but the final price of many pieces was as high as 800 yuan. Ten thousand yuan. Perhaps it was this opening that triggered the popularity and morale of the auction that night. Although the ancient calligraphy and painting night scenes were lackluster, a few pieces of "Shiqu Baodi" were recorded and photographed. However, the subsequent modern painting and calligraphy night show once again demonstrated its explosiveness. The popularity continued throughout the evening until the end of the night.
Among them, Xu Beihong's Seven Diagrams started with 13 million yuan, and the price among several bidders slowly increased. The final price was 32.2 million yuan. The auction was sold at 22.4 million yuan in China Jiadeqiu in 2010. Fu Baoshi Du Fu's 9th Blue Ploughing Drinks Poems Intentions started with 60 million yuan, and the first price was as high as 70 million yuan. The competition was extremely fierce, and the final transaction was 92.2 million yuan. The work was dealt with in Beijing Yongle in 2006 for 11.2 million yuan (at that time the title was Du Fu's poem intention); Fu Baoshi's “Yousui Mingquan†started with 9.2 million yuan, and finally lost 22 million yuan; Zhang Daqian’s “Incognito Song and Ancient Wood Birds†started with RMB 2 million, and the buyers in the venue were fiercely competitive and eventually sold for 18.975 million yuan, which was nearly 6 times higher than the highest valuation...
The finale of this auction, Li Keran's “Red Mountainâ€, started off with RMB 180 million. After several biddings, it eventually sold for RMB 295.3 million, refreshing the artist's personal transaction record. According to reports, this lot was sent by Hunan Electronic Guangda’s Zhongyi Dachen. It was photographed at the Hong Kong Christie's auction in Hong Kong in 2007 for HK$35.04 million. It was a record of Li Keran’s personal transaction at that time. Poly Spring made a total turnover of 810 million yuan in the Chinese painting and calligraphy night market. Zhao Xu, executive director of Poly Auctions, said: “The price of 295.3 million yuan has given us great excitement. This work has achieved such success in the current market situation and will drive a new process in the Chinese modern calligraphy and painting market.â€
Then, on June 4th in Beijing, when the spring night shooting field, the biggest highlight of this year's spring shoot, with the Song version of "Splendid Million Valley" led the "Congyun Lou" Tibetan ancient books rare in the evening officially opened the film. As a subject of the overall auction, the “Book of Clouds and Books†started from 180 million yuan, increasing in steps of a million dollars. Although progress was slow, it eventually sold for 216.2 million yuan. The "Zhongyunlou Book Collection" was sold for 23.1 million yuan in 2005, setting the highest price for ancient Chinese auctions at the time. Seven years later, the turnover of these ancient books has nearly doubled, which has once again set a record for Chinese ancient auctions and set a new market benchmark for auctions of ancient books.
After the end of the auction, Beijing Guoshi’s chairman Dong Guoqiang stated that the significance of the auction for the “Tianyunlou Book Collection†was far greater than that of the art auction itself. This batch of books was won by the Phoenix Publishing Media Group and its chairman Chen Haiyan stated that the acquisition “over the cloud The Building Collection Book is in line with the strategic development of the Group. The Group will set up a research team to carry out in-depth excavation of the academic ideas of this collection of books. It is hoped that these books can bring about economic benefits as well as social benefits.
How big is the callback rate Beijing Poly's total turnover in the 2012 spring auction reached 3.03 billion yuan, and its strategy of “preserving quality and pushing new products†received good responses from buyers. On the one hand, top-level works have attracted buyers to compete fiercely. The prices of auction items such as Hong Bian, Fu Baoshi's Du Fu’s Poetry Intentions, The Song and Yuan Minghan Books, and the Eight Diagrams of Nian Zhi Bao all set new highs; on the other hand, new designer works, famous calligraphy, Western musical instruments and other special events provide buyers with more choices and open up new sections of the auction market.
The total turnover of Beijing Shishunchun was 1.264 billion yuan, and its strategy of focusing on ancient times also achieved substantial results. The total volume of the three works in the Ming Dynasty, Ming and Qing Dynasties, calligraphy and ancient paintings was nearly 400 million yuan, of which, Ming Dynasty's painting and calligraphy night market was 100% sold, with a total turnover of 216.7 million yuan. More than 10 million auction items were sold, and Wang Xi cursive script "Prompt Xu Yingzhi" was sold for 34.5 million yuan. Wu Zhizhen's "Singing Poems and Poems" series of works was sold for 32.2 million yuan.
Before the spring auction in Beijing Poly and Beijing, the spring auction of Christie's Hong Kong ended on May 30 with a total turnover of RMB 2.222 billion. Among them, the total turnover of the Chinese calligraphy and painting sector was 638 million yuan; the turnover of the “Asian 20th century and contemporary art†was 514 million yuan; it was about 30% lower than the total turnover of the spring auction of 3.05 billion yuan in 2011, especially In the porcelain and handicrafts section, the special court and porcelain art auctions totaled 444 million Hong Kong dollars, a 40% decrease from the 793 million Hong Kong dollars in the same period of last year. One-third of the works were not traded, and the highest price for the single product was only HK$29.22 million. Far less than expected.
The previous Beijing Hanhai 2012 spring auction of 18 special events more than 2,400 pieces of 946 million auction turnover of 66%. Among them, the Western Zhou Dynasty tampered with 106.95 million yuan in watts, 14.54 million yuan in sea animals and grapes, and 12.88 million yuan in Gu Jingzhou. In 2011, Hanhai Spring Auction had a total turnover of 2.45 billion yuan, and 2011 Hanhai Autumn Auctions had a total turnover of approximately 2.1 billion yuan.
In Beijing, the total turnover of the 2012 Spring Auctions was 376 million yuan. Fu Baoshi’s works lead the auction this quarter. The “The Mountain of the Mountain†sold for 21.275 million yuan and the “Hong Fei Qian Chiu†sold for 14.95 million yuan. In the Huachen Spring Auction, Fu Baoshi's "Baoyan Building Plan" sold for 40 million yuan to become the winner of this auction, and its price was 18.88 million yuan. The total volume of 9 special events was 257 million yuan, and the total turnover rate was 60%.
A total of 13 special events for Sotheby’s Hong Kong’s spring auction took place this year. The total number of artworks on the auction was 3,186. Compared with the same period in 2011, the total amount was reduced by 553 times. This year, Hong Kong's Sotheby’s made 2780 transactions in total, with a total turnover rate of 87.26% and a total turnover of HK$2.465 billion. Cheng Shoukang, president of Sotheby's Asia in Hong Kong, said that Sotheby's Hong Kong's turnover in Chinese calligraphy and painting has dropped by 28% year-on-year, and it has fallen by 37% quarter-to-quarter.
Overall, the total turnover in the spring of 2012 was roughly the same as the level recorded in the spring of 2010. There are no shortage of famous artists and genuine products in the spring auction. However, there are few fine and rare items, especially the large and small modern boutiques. High-priced and affordable medium and small masterpieces are popular. Qi Jianqiu, a critic of the painting and calligraphy market, summed up the laws of the auction market for Chinese painting and calligraphy and stated that from the time of the ups and downs of the painting and calligraphy market, the period of each adjustment has been shortening. The market's callback, at most 3 years, or even shorter, this adjustment is not only related to the market, but also related to the big economic environment, the spring contract shrinking and callback is the inevitable performance of the market return to rationality.
Shrinking sales, well-being? Woe?
When we summed up the spring auction, the auction of Beijing Guoshi’s “Zhongyunlou†auction should be regarded as the greatest success. This kind of achievement is not only reflected in its smooth transaction, but it is that the planning and marketing of the auction product itself is an art auction. Patterns bring new changes. From the collection of auction items to the excavation of values, the holding of academic symposiums, the exhibition tour of several major cities in the country, and the announcement that the national collection will donate buyer commissions, produce special documentaries, and prepare well-prepared previews, these methods will spread the value of the "Tianyunlou Collection". All the links constitute the case of the promotion and promotion model of "Caoyunlou Marketing" at the time of Cang Shi and will profoundly affect the development of the Chinese art market.
The marketing of “Tianyunlou Collection†is not a special case. In order to deal with market changes, major auction companies adopt different marketing strategies. The marketing strategies of Baoli, Shishi, Yongle and other companies all have obvious innovations and adjustments. It can be foreseen that the marketing of the auction industry will, like the consumer goods industry, organize corresponding marketing plans according to different auction items. One of the biggest characteristics of this year's spring auction is that, in addition to promoting the market value of the auction, the auction company began to pay attention to the cultural value of the auction itself and tap the value of the auction itself. For example, Zhao Xiaoyu, director of the academic department of Bangwen Arts Investment Corporation, said: “In addition to the value of commodities, auctions should strive to transfer the cultural value of the auction items to the public. The more mature the market, the more in-depth the collectors are, and the academic level of excavation is the creation of a brand in the domestic secondary market. The only way to attract popularity."
In contrast, since China's Guardian Spring Auctions did not attract the market's auction items, it did not give any effort in publicity and promotion, so the deal was also very dull. Such as the ancient calligraphy and painting exhibition, blindly playing "Shiqu Baoluo" recording this card, valuation is too high, and ultimately led to Wen Zhengming's "Seven Rhythm of Running Letters", Shi Tao's "fine landscapes" and Qi Shouping's "The Crane Figure" these high The price items have flowed. Among them, "He Zai Tu" has repeatedly appeared in recent years, from 11.11 million yuan in 2006 to Liu Yiqian in 2009 to 36.96 million yuan to get a hand, the lowest valuation of up to 88 million yuan, and eventually flow. Although it was recorded in "Shiqu Baoluo", the quality of the work and the seller's psychological price far exceeded the law of appreciation of the market, and nobody cares. It can thus be seen that the lack of "raw goods" and the mere desire to slog in the market as soon as possible are not feasible in a gradually mature auction market.
In addition, another phenomenon worthy of attention this year is the adjustment of the structure of the artwork and the diversification of its variety. Judging from the current situation, although the percentage of paintings and calligraphy still occupies an absolute proportion, the trend of diversification of auction items becomes more and more obvious, which will change the structure of the Chinese auction market. For example, Beijing Hanhai’s “Waizhou vain wattles in the Western Zhou Dynasty†sold for 10.6955 million yuan, undoubtedly a bright spot for this year's spring festival; Beijing Poly started the violin competition, Rongbao auction opened a pipe auction, and held a contemporary jade sculpture workshop. Shanghai Qisheng held an auction of watercolors...
The British "Financial Times" had openly questioned the Chinese art market in the world some time ago, and its fatal point was nothing but the fake auctions, sham photographs, bubbles, and moisture that are commonly used in the Chinese auction market. In response, the author stated: "Despite the sky-high price, the actual payment rate is not high, and there is no relevant legal system and supervision measures, which has contributed to the vanity of buyers and the digital competition of auction companies." This kind of digital competition and comparison cannot bring any substantial benefits and development to the Chinese art market.
In fact, in the spring auction this year, many auction companies have consciously squeezed out bubbles to try to curb fake and fake photos. For example, China’s Guardian implemented the “Guardian registered customers†program. Many auction companies not only reduced the number of auction items, but also strictly controlled the quality of the auction items. Many companies also tried to keep conservative valuation when negotiating with senders. Many of them more objectively reflected the transaction status.
The art market is not bad. From the perspective of the spring auction situation, the art market is not short of money. The shortage of funds is not the reason for the market's shrinking. The gold ** focus on the art market has not been reduced. From the Phoenix Publishing and Media Group that acquired the “Tianyunlou Book Collection†to the Zhejiang enterprises that entered the art market in the past two years and competed for the “Millions of Redsâ€, the buyers of high-end artworks and the creators of high-end artworks are still institutions. Capital, not individual buyers. After the investment boom of short-term investment and drumming and flower retreat, the real winners and collectors are left behind.
Gao Yilong, president of Christie's Asia, pointed out the view that this year's spring sales contract has shrunk: "We have to persuade collectors to come up with the treasure in their hands. It is more difficult because the market is uncertain and the amount of shots is also reduced. And if they will What should be invested with this money after the collection of the hand is sold? Those who do not have a specific investment plan will of course hold the collection in their hands."
Nowadays, collectors have become more mature. Although most of them are in a wait-and-see attitude, market attention has not declined. Buyers are vindicating each other. In spite of this, the number of participants in the auction market has increased as compared with the previous years, and the number of young collectors and face buyers on the auction market has increased.
For many experienced buyers, this year's spring auction is indeed the best time to purchase. Many big collectors frequently appear on major auction sites. In Christie's ancient paintings and calligraphy, Dong Qichang’s “Li Bai poetry†with a turnover of HK$57.78 million was purchased by Yahoo CEO Yang Zhiyuan. Yang Zhiyuan has collected a lot of Chinese paintings and paintings. His interest in these artworks even exceeds that of Yahoo. . It is reported that in June this year, Yang Zhiyuan will hold a personal collection exhibition in San Francisco.
The ups and downs of the art market are inevitable. This is also a necessary stage for the market to mature. The appearance of sky prices should only be a special case, and the works with medium and low prices are the backbone of the market. Whether it is an auction company, a buyer, or a collector, smooth trading, smooth delivery, crowding off too much foam and moisture, and adjusting and reconstructing according to market changes and its own conditions, this is the basis for the sustained and steady development of the Chinese art market.
In the two spring dramas, Poly Spring's night game on the evening of June 3 was opened in a dramatic way. The starting price of the 10 Song and Song albums was 50,000 yuan each, but the final price of many pieces was as high as 800 yuan. Ten thousand yuan. Perhaps it was this opening that triggered the popularity and morale of the auction that night. Although the ancient calligraphy and painting night scenes were lackluster, a few pieces of "Shiqu Baodi" were recorded and photographed. However, the subsequent modern painting and calligraphy night show once again demonstrated its explosiveness. The popularity continued throughout the evening until the end of the night.
Among them, Xu Beihong's Seven Diagrams started with 13 million yuan, and the price among several bidders slowly increased. The final price was 32.2 million yuan. The auction was sold at 22.4 million yuan in China Jiadeqiu in 2010. Fu Baoshi Du Fu's 9th Blue Ploughing Drinks Poems Intentions started with 60 million yuan, and the first price was as high as 70 million yuan. The competition was extremely fierce, and the final transaction was 92.2 million yuan. The work was dealt with in Beijing Yongle in 2006 for 11.2 million yuan (at that time the title was Du Fu's poem intention); Fu Baoshi's “Yousui Mingquan†started with 9.2 million yuan, and finally lost 22 million yuan; Zhang Daqian’s “Incognito Song and Ancient Wood Birds†started with RMB 2 million, and the buyers in the venue were fiercely competitive and eventually sold for 18.975 million yuan, which was nearly 6 times higher than the highest valuation...
The finale of this auction, Li Keran's “Red Mountainâ€, started off with RMB 180 million. After several biddings, it eventually sold for RMB 295.3 million, refreshing the artist's personal transaction record. According to reports, this lot was sent by Hunan Electronic Guangda’s Zhongyi Dachen. It was photographed at the Hong Kong Christie's auction in Hong Kong in 2007 for HK$35.04 million. It was a record of Li Keran’s personal transaction at that time. Poly Spring made a total turnover of 810 million yuan in the Chinese painting and calligraphy night market. Zhao Xu, executive director of Poly Auctions, said: “The price of 295.3 million yuan has given us great excitement. This work has achieved such success in the current market situation and will drive a new process in the Chinese modern calligraphy and painting market.â€
Then, on June 4th in Beijing, when the spring night shooting field, the biggest highlight of this year's spring shoot, with the Song version of "Splendid Million Valley" led the "Congyun Lou" Tibetan ancient books rare in the evening officially opened the film. As a subject of the overall auction, the “Book of Clouds and Books†started from 180 million yuan, increasing in steps of a million dollars. Although progress was slow, it eventually sold for 216.2 million yuan. The "Zhongyunlou Book Collection" was sold for 23.1 million yuan in 2005, setting the highest price for ancient Chinese auctions at the time. Seven years later, the turnover of these ancient books has nearly doubled, which has once again set a record for Chinese ancient auctions and set a new market benchmark for auctions of ancient books.
After the end of the auction, Beijing Guoshi’s chairman Dong Guoqiang stated that the significance of the auction for the “Tianyunlou Book Collection†was far greater than that of the art auction itself. This batch of books was won by the Phoenix Publishing Media Group and its chairman Chen Haiyan stated that the acquisition “over the cloud The Building Collection Book is in line with the strategic development of the Group. The Group will set up a research team to carry out in-depth excavation of the academic ideas of this collection of books. It is hoped that these books can bring about economic benefits as well as social benefits.
How big is the callback rate Beijing Poly's total turnover in the 2012 spring auction reached 3.03 billion yuan, and its strategy of “preserving quality and pushing new products†received good responses from buyers. On the one hand, top-level works have attracted buyers to compete fiercely. The prices of auction items such as Hong Bian, Fu Baoshi's Du Fu’s Poetry Intentions, The Song and Yuan Minghan Books, and the Eight Diagrams of Nian Zhi Bao all set new highs; on the other hand, new designer works, famous calligraphy, Western musical instruments and other special events provide buyers with more choices and open up new sections of the auction market.
The total turnover of Beijing Shishunchun was 1.264 billion yuan, and its strategy of focusing on ancient times also achieved substantial results. The total volume of the three works in the Ming Dynasty, Ming and Qing Dynasties, calligraphy and ancient paintings was nearly 400 million yuan, of which, Ming Dynasty's painting and calligraphy night market was 100% sold, with a total turnover of 216.7 million yuan. More than 10 million auction items were sold, and Wang Xi cursive script "Prompt Xu Yingzhi" was sold for 34.5 million yuan. Wu Zhizhen's "Singing Poems and Poems" series of works was sold for 32.2 million yuan.
Before the spring auction in Beijing Poly and Beijing, the spring auction of Christie's Hong Kong ended on May 30 with a total turnover of RMB 2.222 billion. Among them, the total turnover of the Chinese calligraphy and painting sector was 638 million yuan; the turnover of the “Asian 20th century and contemporary art†was 514 million yuan; it was about 30% lower than the total turnover of the spring auction of 3.05 billion yuan in 2011, especially In the porcelain and handicrafts section, the special court and porcelain art auctions totaled 444 million Hong Kong dollars, a 40% decrease from the 793 million Hong Kong dollars in the same period of last year. One-third of the works were not traded, and the highest price for the single product was only HK$29.22 million. Far less than expected.
The previous Beijing Hanhai 2012 spring auction of 18 special events more than 2,400 pieces of 946 million auction turnover of 66%. Among them, the Western Zhou Dynasty tampered with 106.95 million yuan in watts, 14.54 million yuan in sea animals and grapes, and 12.88 million yuan in Gu Jingzhou. In 2011, Hanhai Spring Auction had a total turnover of 2.45 billion yuan, and 2011 Hanhai Autumn Auctions had a total turnover of approximately 2.1 billion yuan.
In Beijing, the total turnover of the 2012 Spring Auctions was 376 million yuan. Fu Baoshi’s works lead the auction this quarter. The “The Mountain of the Mountain†sold for 21.275 million yuan and the “Hong Fei Qian Chiu†sold for 14.95 million yuan. In the Huachen Spring Auction, Fu Baoshi's "Baoyan Building Plan" sold for 40 million yuan to become the winner of this auction, and its price was 18.88 million yuan. The total volume of 9 special events was 257 million yuan, and the total turnover rate was 60%.
A total of 13 special events for Sotheby’s Hong Kong’s spring auction took place this year. The total number of artworks on the auction was 3,186. Compared with the same period in 2011, the total amount was reduced by 553 times. This year, Hong Kong's Sotheby’s made 2780 transactions in total, with a total turnover rate of 87.26% and a total turnover of HK$2.465 billion. Cheng Shoukang, president of Sotheby's Asia in Hong Kong, said that Sotheby's Hong Kong's turnover in Chinese calligraphy and painting has dropped by 28% year-on-year, and it has fallen by 37% quarter-to-quarter.
Overall, the total turnover in the spring of 2012 was roughly the same as the level recorded in the spring of 2010. There are no shortage of famous artists and genuine products in the spring auction. However, there are few fine and rare items, especially the large and small modern boutiques. High-priced and affordable medium and small masterpieces are popular. Qi Jianqiu, a critic of the painting and calligraphy market, summed up the laws of the auction market for Chinese painting and calligraphy and stated that from the time of the ups and downs of the painting and calligraphy market, the period of each adjustment has been shortening. The market's callback, at most 3 years, or even shorter, this adjustment is not only related to the market, but also related to the big economic environment, the spring contract shrinking and callback is the inevitable performance of the market return to rationality.
Shrinking sales, well-being? Woe?
When we summed up the spring auction, the auction of Beijing Guoshi’s “Zhongyunlou†auction should be regarded as the greatest success. This kind of achievement is not only reflected in its smooth transaction, but it is that the planning and marketing of the auction product itself is an art auction. Patterns bring new changes. From the collection of auction items to the excavation of values, the holding of academic symposiums, the exhibition tour of several major cities in the country, and the announcement that the national collection will donate buyer commissions, produce special documentaries, and prepare well-prepared previews, these methods will spread the value of the "Tianyunlou Collection". All the links constitute the case of the promotion and promotion model of "Caoyunlou Marketing" at the time of Cang Shi and will profoundly affect the development of the Chinese art market.
The marketing of “Tianyunlou Collection†is not a special case. In order to deal with market changes, major auction companies adopt different marketing strategies. The marketing strategies of Baoli, Shishi, Yongle and other companies all have obvious innovations and adjustments. It can be foreseen that the marketing of the auction industry will, like the consumer goods industry, organize corresponding marketing plans according to different auction items. One of the biggest characteristics of this year's spring auction is that, in addition to promoting the market value of the auction, the auction company began to pay attention to the cultural value of the auction itself and tap the value of the auction itself. For example, Zhao Xiaoyu, director of the academic department of Bangwen Arts Investment Corporation, said: “In addition to the value of commodities, auctions should strive to transfer the cultural value of the auction items to the public. The more mature the market, the more in-depth the collectors are, and the academic level of excavation is the creation of a brand in the domestic secondary market. The only way to attract popularity."
In contrast, since China's Guardian Spring Auctions did not attract the market's auction items, it did not give any effort in publicity and promotion, so the deal was also very dull. Such as the ancient calligraphy and painting exhibition, blindly playing "Shiqu Baoluo" recording this card, valuation is too high, and ultimately led to Wen Zhengming's "Seven Rhythm of Running Letters", Shi Tao's "fine landscapes" and Qi Shouping's "The Crane Figure" these high The price items have flowed. Among them, "He Zai Tu" has repeatedly appeared in recent years, from 11.11 million yuan in 2006 to Liu Yiqian in 2009 to 36.96 million yuan to get a hand, the lowest valuation of up to 88 million yuan, and eventually flow. Although it was recorded in "Shiqu Baoluo", the quality of the work and the seller's psychological price far exceeded the law of appreciation of the market, and nobody cares. It can thus be seen that the lack of "raw goods" and the mere desire to slog in the market as soon as possible are not feasible in a gradually mature auction market.
In addition, another phenomenon worthy of attention this year is the adjustment of the structure of the artwork and the diversification of its variety. Judging from the current situation, although the percentage of paintings and calligraphy still occupies an absolute proportion, the trend of diversification of auction items becomes more and more obvious, which will change the structure of the Chinese auction market. For example, Beijing Hanhai’s “Waizhou vain wattles in the Western Zhou Dynasty†sold for 10.6955 million yuan, undoubtedly a bright spot for this year's spring festival; Beijing Poly started the violin competition, Rongbao auction opened a pipe auction, and held a contemporary jade sculpture workshop. Shanghai Qisheng held an auction of watercolors...
The British "Financial Times" had openly questioned the Chinese art market in the world some time ago, and its fatal point was nothing but the fake auctions, sham photographs, bubbles, and moisture that are commonly used in the Chinese auction market. In response, the author stated: "Despite the sky-high price, the actual payment rate is not high, and there is no relevant legal system and supervision measures, which has contributed to the vanity of buyers and the digital competition of auction companies." This kind of digital competition and comparison cannot bring any substantial benefits and development to the Chinese art market.
In fact, in the spring auction this year, many auction companies have consciously squeezed out bubbles to try to curb fake and fake photos. For example, China’s Guardian implemented the “Guardian registered customers†program. Many auction companies not only reduced the number of auction items, but also strictly controlled the quality of the auction items. Many companies also tried to keep conservative valuation when negotiating with senders. Many of them more objectively reflected the transaction status.
The art market is not bad. From the perspective of the spring auction situation, the art market is not short of money. The shortage of funds is not the reason for the market's shrinking. The gold ** focus on the art market has not been reduced. From the Phoenix Publishing and Media Group that acquired the “Tianyunlou Book Collection†to the Zhejiang enterprises that entered the art market in the past two years and competed for the “Millions of Redsâ€, the buyers of high-end artworks and the creators of high-end artworks are still institutions. Capital, not individual buyers. After the investment boom of short-term investment and drumming and flower retreat, the real winners and collectors are left behind.
Gao Yilong, president of Christie's Asia, pointed out the view that this year's spring sales contract has shrunk: "We have to persuade collectors to come up with the treasure in their hands. It is more difficult because the market is uncertain and the amount of shots is also reduced. And if they will What should be invested with this money after the collection of the hand is sold? Those who do not have a specific investment plan will of course hold the collection in their hands."
Nowadays, collectors have become more mature. Although most of them are in a wait-and-see attitude, market attention has not declined. Buyers are vindicating each other. In spite of this, the number of participants in the auction market has increased as compared with the previous years, and the number of young collectors and face buyers on the auction market has increased.
For many experienced buyers, this year's spring auction is indeed the best time to purchase. Many big collectors frequently appear on major auction sites. In Christie's ancient paintings and calligraphy, Dong Qichang’s “Li Bai poetry†with a turnover of HK$57.78 million was purchased by Yahoo CEO Yang Zhiyuan. Yang Zhiyuan has collected a lot of Chinese paintings and paintings. His interest in these artworks even exceeds that of Yahoo. . It is reported that in June this year, Yang Zhiyuan will hold a personal collection exhibition in San Francisco.
The ups and downs of the art market are inevitable. This is also a necessary stage for the market to mature. The appearance of sky prices should only be a special case, and the works with medium and low prices are the backbone of the market. Whether it is an auction company, a buyer, or a collector, smooth trading, smooth delivery, crowding off too much foam and moisture, and adjusting and reconstructing according to market changes and its own conditions, this is the basis for the sustained and steady development of the Chinese art market.
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