China's underwear market experienced nearly a decade of development, has transitioned from the commodity era to the brand era, from production and supply to the brand operation type, just a few decades, condensed foreign lingerie brand operation of a century course. Love yarn group IFEICE ( Love Fei Si) is from this rapid development step by step underwear brand, with comfortable, simple, environmentally friendly style, touched the soul of women, leading the new trend of women's underwear.
Aestheticism is a woman's nature, with the development of the times, fashion trends continue to emerge, women's pursuit of fashion and awareness are also undergoing significant changes, even if the choice of underwear is no longer accommodative, the eyes more and more critical , Unique, and underwear health function is also an important consideration of the standard, in this context, as a wise business tend to change the business strategy to meet the new demands of modern women, successfully captured the hearts and minds of women.
Love yarn apparel group as China's first health underwear processing plant, with a keen insight into the capture of women in the lingerie consumer information through its super R & D team to promote technological innovation and product upgrades to enhance the technological content of underwear and Brand value, quickly developed a set of elegance, comfort, health in one of the high quality, cost-effective underwear - IFEICE (Ai Feisi) adjustable underwear and fashion underwear.
IFEICE brand advocates for comfort, health, fashion, price positioning for the 68-198 yuan, the consumer group of 18-49-year-old female, take the popular brand line, both stylish and simple, but also adjust Of the working-class women, urban white-collar workers, female universities, fashion women's most intimate companion. Throughout the 2012 spring and summer IFEICE series of underwear, "comfortable, breathable, absorbent, hygroscopic, bactericidal, super gather, no indentation, no sense of restraint" constitute the distinct characteristics of 2012 new underwear, so that women consumers In the summer to enjoy IFEICE underwear brands bring light and comfortable, cool and perfect experience, feel free from the "green bra" charm.
IFEICE has attracted the attention of the fashion industry and the favor of urban women since its listing. It has been called "super love baby" by the urban white collar and female college student consumers. This is correct for IFEICE Touch fashion, touch the environment, touch the best testimonials of women's souls, but also demonstrates the brand value of IFEICE.
It is worth mentioning that in the current context of the big brands of China's underwear brand plagiarism, big brands plagiarism of foreign brands intensified, IFEICE brand underwear to maintain the original style, giving the brand personality charm, each underwear Are IFEICE (Ai Fei Si) dedication to the female friend's intimate baby, no matter which city to go, are subject to the female consumer fans, rave reviews. It is not hard to see that a personalized, differentiated, high value-added brand is the most recognized and supported by the market. It is no exaggeration to say that the choice of IFEICE (Love Fei Si), not only chose the beautiful and stylish, but also choose a healthy and environmentally friendly life.
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