Valley its strong brand women to create European classical pastoral style

In 2000, Guqi brand was allowed to register in China. Taking the European pastoral style as the breakthrough point, Guqi brand made full use of the techniques of hand embroidery, disk flower, lace and trimming, combining the popular elements to show the unique charm of the brand, which is unique in the Chinese market. In 2007, based on the inheritance and popular innovation of the classic, the artistry, fashion and internationalization of the brand were further enhanced and the European neoclassical pastoral style was innovated.

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In 2009, the face of the rapid changes in brand women's development and market segmentation needs, the introduction of the concept of apparel product planning, the establishment of brand operations center, and firmly take the design and development as the center, the modern marketing as the leading brand operation, reshape the business CIS system, Valley brand to create a connotation, culture, personality of the international brand.

谷其品牌女装强势打造欧式古典田园风

Gucci is the name of a small town in the medieval Provence region of the Middle Ages, famous for its scenic beauty and the art of painting. After being interpreted by the masters of art as a neoclassical pastoral-style apparel brand representative, the focus is on incorporating the symbols Ivy as a material art and design practices to create a natural, vivid, full of LOGO, a full interpretation of the origin and content of the brand: the natural law, cherish life.

谷其品牌女装强势打造欧式古典田园风

Integration of wholeheartedly, all-wise, full of life-loving brand spirit connotation and the European classical culture pastoral style of culture: blend of English pastoral and French pastoral style features, extending the European neoclassical pastoral style; both leisure and romance One, in line with the epidemic of the entire market trend that the consumer to personalized, casual, fashion and brand change. "Valley its" target consumer groups positioning large, medium-sized cities in the mid-range clothing consumer groups, small cities in the high-end consumer groups, the age group is 25 to 35-year-old young women, this age group of consumers, there is a certain Economic base and cultural literacy, emphasize the quality of life and focus on quality of life.

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