Witch mask, pumpkin lantern on Halloween shelf

Foreign customers are still the main force for Halloween merchandise purchases

Each year on October 31st is the traditional "Ghost Festival" of the West - Halloween. Recently, Shencheng's Halloween commodity market war has gradually "heated". Business Daily reporters yesterday saw from the city's major supermarkets, toy cities, etc., colorful makeup, strange masks have been "climbed" on the shelves. According to relevant sources, the main force of purchase is still foreigners, and the sales volume of Carrefour Lianyang Store located near the foreigner's residential area is 8 times higher than that of other stores.

Witches, pirates and other character costumes sale

Suspended in the air is a two-dimensional pumpkin lantern decorated with a horror-like blue background light... Yesterday, a “Happy Halloween” monopoly cabinet with a size of about 500,000 square meters appeared in the corner of Carrefour Lian Yangdian in the city. "Ghosting" and "funny" products have all been sold out in customers' "Taobao."

Among all the Halloween related products, the costume dress class is relatively easy to sell. The gilded white hair witch hat worth 23.8 yuan, the pirate head scarf cap 25 yuan, and the Halloween ghost costume 79 yuan have become the first choice for children and young people. Of course, strange-looking and interesting pumpkin products are also the merchant's key “recommended”, with 24.90 yuan commonplace pumpkin and 10.90 yuan pumpkin flash fur ball are all very attractive.

In the Toy R Us at Super Brand Mall in Pudong, the Daily News reporter also noticed the series of products introduced by merchants for Halloween. Among them, costumes ranging from 69 to 180 yuan worth of witches, pirates and other costumes make the child's dress look very vivid.

Halloween foreign customers play the leading role

The Commercial Daily reporter noted that in these shopping malls selling Halloween items, the main customers are foreigners. Especially at Carrefour Lianyang and Jinqiao stores, the front-selling counters are often bought by some “blonde” people. The Daily News reporter learned from Toys R Us that Halloween toys are also bought by foreign children. Some foreign kindergartens also buy if they do activities.

“Carrefour has 19 branches in Shanghai. Each branch has a tradition of Halloween—the establishment of a Halloween merchandise counter. However, in terms of scale and sales volume, there is still a big difference between the stores.” Carrefour PR Department Manager Li told Commercial Daily reporters, “For sales, for example, the three stores in Gubei, Lianyang and Jinqiao each had sales of 8 times that of the other 16 stores; in terms of scale, they were also the three stores. The reason is that the three stores are close to the more concentrated residential areas of foreigners and the target customers are more concentrated."

However, according to the manager, the sales of Carrefour's other 16 stores rose slightly year-on-year, indicating that Halloween has become more and more influential in China. “The Halloween-related funny masks, colorful wigs, mysterious cloak and other goods are still very popular among the Chinese. The shoppers are mostly staff at bars, hotels and shopping malls because they may plan to launch a Halloween party on the same day. ,” said staff at Carrefour shopping mall.