"Talk" fabric development open

Your clothes will "talk", incredible? In fact, some of the current technology fabrics, can capture heart rate, breathing and other indicators, tell you whether you are in a healthy physical condition, and establish a database to track your status.

That's right, this is the most "trendy" thing in the costume circle - smart clothing. At the 2014 US Open, athletes have tried to embed ios smart t-shirts with sensors and silver-plated cables. China's apparel companies have also started the development of fabrics that will “talk”.

Clothes will “speak” not only to your physical indicators, but also to adjust according to your “instructions”. Zhang Rongming, chairman of the domestic well-known underwear brand Aimu Group, said that Aimer has developed a “memory” fabric that can be automatically adjusted according to different body sizes after wearing it.

In fact, not only is high-tech clothing “speaking” but clothing itself is expressed. It is like a history written on people, expressing the characteristics of life in different years, and telling about the economic changes in different periods. From the beginning of the Republic’s establishment, from the uniforms of Chinese garb and from Lenin to the elegant Blagi and tailored haihunshan, and now to the novel design of individuality, people’s clothing always reflects the “tidal” elements of the era. The innovation of the clothing also intuitively witnessed social, cultural and economic changes from the details.

Similarly, from a single supply of goods to a variety of style design; from the processing of "plotting" exports to digging the market "cultivation" domestic sales; from low value-added imitation to innovation lead; from a simple solution to employment to cultivate high-quality talent The garment industry, which is synonymous with "Made in China", has always demonstrated the most "surge" of the times in the transformation and upgrading of every economic trend.

In recent years, the high cost of labor and raw materials that the real economy faces, and the harsh competition environment have become particularly evident in the apparel industry. According to data from the China Garment Association, in the first seven months of this year, the retail sales of enterprises above designated size in our country fell by 1.5 percentage points from the growth rate in the same period, and the export and profit growth rates all declined in varying degrees.

The squeeze of profit margins, weak market demand, and low value-added products have exposed the current weakness of the apparel industry. Breaking through the transition, the garment industry does not rely solely on quality and style, nor does it simply renovate and replace its products, but instead tries out the most “fashionable” thing of the moment – ​​using new technologies and new ideas to tap the potential market.

“Let big data speak” to analyze which colors the consumer prefers, which styles to design, and to design clothing that fits the market more fully to improve the efficiency of the supply chain,” said Chen Dapeng, executive vice president of the China Garment Association. In his opinion, whether it is smart clothing or wearing big data, they all use the market's preferences to determine the product's retention, and force the transformation of the enterprise through the market mechanism.

In addition, the transformation of channels and business models is also one of the ways. Dtoc, listening to the "surge", right? Recently, designers directly docked consumer dtoc (designer to customer) model popular in the clothing circle. Xie Feng, chairman of the domestic women's brand jefen, said that jefen is trying to build a brand new service business model. It directly communicates the designer and the consumer peer-to-peer, develops personalized clothing for everyone, and combines offline stores to experience.

Some channel vendors, such as Pinjia and Mint Glutinous Onion, have begun to develop niche designers to directly connect consumers on the platform. “Some young designers have good design samples and concepts, but they lack the strength to mass-produce and rent shops. This model not only solves their financial worries, but also gives consumers more choices. In the future, development will be small. All apparel brands and providing refined services will become the direction of industrial transformation, said Chen Dapeng.

At the just-concluded New York Fashion Week, domestic designer Wang Tao displayed his brand new brand taoray wang as the first official Chinese designer. She told reporters that this brand, which is positioned as an elite woman, is a brand-new attempt. "It is no longer just focusing on the production of the garment itself, but also includes a complete set of customized services and even manages the consumer's wardrobe.