On May 8th, Beijing Fengtai Dahongmen District and Baoding Baigou Commerce and Trade Industry Matchmaking Promotion Meeting were held. Representatives of Beijing Fengtai District Commission of Commerce and Baoding Baigou New Commission representative signed the Strategic Cooperation Agreement. This means that Beijing's premier Dahongmen apparel wholesaler will loosen up its functions such as wholesale and warehousing, and its controversial clothing wholesale function will also be upgraded to showcasing and retailing.
However, the transformation of Dahongmen, a large shopping district with annual sales of RMB 50 billion, is by no means a word. How to turn? What does it look like? This series of issues has to be considered in the transformation of the clothing business district.
1 Q: Why is it relieved? From the business behind, talking about Beijing's Dahongmen shopping district, it can be said to be Beijing's most representative textile and clothing business district. Every day starts from the morning and the bustling day begins. Passengers, traffic and logistics make it here. Become Beijing's most prosperous shopping district, has become the most congested business district. While stunning the commercial atmosphere of Dahongmen Business Circle, people are also struggling with the various traffic, environmental, and public security problems brought about by it.
As a result, from the second half of last year, Beijing has continued to rumors that the commercial circles, Dahongmen and other commercial areas should be relocated. With the coordinated development of Beijing, Tianjin, and Hebei as a national strategy, the relocation of Beijing's wholesale market has accelerated significantly.
In this regard, Liu Huaisheng, director of the Fengtai District Commercial Committee in Beijing, said that the first is to ensure the improvement of the core functions of the capital, and the non-capital core functions of the industry will be dissolved, such as some regional market functions. In the past, Dahongmen undertook a number of regional wholesale and logistics functions for the northeast, north, and northwest regions. These functions do not need to be located in Beijing. Relief to other regions can also play a role.
The “Clothes Times†reporter learned that only about 20% of the current sales of products in the Dahongmen area are in Beijing, and even large stores such as Lufthansa and Lufthansa are being purchased at Dahongmen; 80% are sold to the northeast. North China and other regions.
Liu Huaisheng said that functional dispersal is a systematic project. The next step Fengtai District will further investigate and study, understand the development of Dahongmen Market and the needs of enterprises and merchants. This month, companies and merchants will be organized to go to Baigou for more in-depth inspections to understand the local development prospects and supporting facilities.
“On this basis, we will promote some mature and intent companies, and promote the overall migration through typical demonstrations.†Liu Huaisheng said that at present, companies have the intention of cooperation and transfer, Fengtai District will also Provide support for companies willing to transfer.
2Q: How to upgrade? Enhancing creative functions, transforming it into a mall The Dahongmen area of ​​the market is mainly located on both sides of the Nanzhong axis road in Beijing, starting from Nansanhuan Road in the north, Sanyingmen in the south, Majiabao East Road in the west, and Tiantan South Road in the east. It is the largest clothing distribution center in North China. At present, the Dahongmen area has formed more than 40 various types of apparel wholesale markets, operates more than 20,000 merchants, employs 130,000 people, and has an annual turnover of over 50 billion yuan. After many years of market development, it gradually formed a commodity circulation market system that focused on wholesale distribution and led production and sales, and formed a large-scale Dahongmen garment business circle.
However, after the solution, how will the Dahongmen area upgrade? What will the region look like in the future? Liu Huaisheng said that the Dahongmen area is located on the south-central axis. In the urban functional orientation of Beijing, the overall planning of the south-central axis has been under study, mainly characterized by historical culture, and the construction of the next second airport will also be given to the south. The development of the axis has brought new opportunities.
He said that the relevant departments are studying the overall orientation and development of the South Central Axis region. The initial idea is to develop from a cultural, business, and international perspective. Dahongmen also proposed the development of a fashion and creative agglomeration area in the future, hoping to take advantage of this industrial restructuring and upgrading, and further enhance the function of the region through fashion and creativity.
Specifically how the Dahongmen market will change, Liu Huaisheng introduced, Fengtai District conducted an in-depth investigation some time ago, and also analyzed the market of Dahongmen. Some of the market's formats have been upgraded, such as the upgrade from wholesale to retail. He believes that in terms of service functions, it is necessary to serve malls and shopping malls for the citizens of the capital. The next step is to encourage upgrading.
“The markets of Tianya, New Century, Fucheng and Fuhai International have gone from wholesale to retail, and the window display has been upgraded, not the traditional booth type, but similar to the showcase of some large shopping centers. In addition, the retail ratio is very high. There will be a lot of people coming here on weekends and enjoying 'retail is wholesale price',†he said.
In addition, Liu Huaisheng also said that in addition to clothing, the Dahongmen area will also increase supermarkets, catering and other formats, from the professional wholesale market, to the development of comprehensive merchandise retail, shopping malls, shopping malls.
3Q: How to connect? The two places will issue encouragement and support policies for the signing of Dahongmen in Beijing and Baigou in Baoding, Hebei. Liu Huaisheng stated that the signing of the agreement between the two parties is a strategic framework agreement and a basic document for cooperation between the two places. The next step of cooperation will be carried out under the framework.
According to Liu Huaisheng's introduction, the framework includes six major aspects. The main content is that the governments of the two regions must jointly promote industrial upgrading and the development of industrial chains in the two regions. Second, the two regions must study the introduction of supportive policies for the upgrading of the trade and commerce industries. The Fengtai District will study the encouragement and support policies of enterprises and merchants in the Dahongmen area that are going to Baigou development. The next step will be to provide more practical and targeted policies and measures to connect Dahongmen enterprises and merchants.
At the same time, the two sides will also strengthen exchanges between commercial enterprises in the two places. Fengtai District will organize enterprises to visit Baigou to discuss further. In addition, in terms of education, medical care, and pensions, Fengtai District will coordinate the high-quality resources in the region and share resources with Baigou District.
According to reports, the relief of the Dahongmen area is focused on regional logistics and regional wholesale functions, and clear road maps and timetables. As to when the Dahongmen’s wholesale and other functions begin to transfer and when the transfer is completed, Liu Huaisheng stated that it will mainly allocate resources through the market. In addition to considering the market operators, the interests of merchants, and the actual interests of the local people, we must also consider the Dahongmen area. And how does the South Central Axis Belt develop in line with the functional orientation of the capital?
Liu Huaisheng stated that this joint promotion meeting is for the government to set up a stage and companies to sing operas, allocate resources through the market, and adjust and upgrade the industry so that the interests of the operators and the people are not impaired, and eventually achieve common long-term development.
4Q: How do you see the market and merchants? The reaction was different. There were responses and there were wait-and-see attitudes. For the transformation and development of the shopping district, the market leader of the Dahongmen Commercial Circle told the “Clothes Times†reporter that the Dahongmen clothing business district nowadays has more business forms, such as Tianya Women’s Building, The relatively high-end market such as the new century clothing building has begun to break away from the low-end form of wholesale trade. The functions of the market have also begun to shift towards display, commerce, and creativity. These markets have traditionally weakened the logistics industry, and those in the middle and low The clothing and fabrics market that focuses on quantity will become the focus of transformation in the future. Therefore, the market that can keep up with the times and keep up with the pace of development will basically not consider moving to Baigou. Among them, most of the merchants will continue to be retained in the Dahongmen shopping district because they are mostly branded operations.
For those markets that still remain in the middle and low-end wholesale formats, this may be the focus of consideration in this round of transformation and upgrading. However, the responsible person also stated that if some of the business is shifted to Baigou, the merchants will be more Pay attention to whether the policies and passenger flow, logistics, and transportation provided by the Baigou region can bring sufficient profits. However, in view of many merchants, with the present body size of Dahongmen, the transfer will not be completed within a short period of time. It may take 5 to 10 years to complete the overall transfer. However, during the visit of the “Clothel Times†reporter, it was discovered that some Dahongmen merchants had owned their own shops in Baigou’s Hebei specialty market, such as renting or buying.
"Since the rumors of relocation last year, we have started to pay attention to this news. Regardless of whether the business district will be relocated or transformed in the future, there can be some berths in other places. It should not be a bad thing. At least we cannot put all the eggs in full. Put it in a basket." Some merchants told the "clothing Times" reporter.
5 Q: How to connect the white ditch? The Mayor of Baoding will present "Guest Visitors"
“We are on the train at 8:30, and we arrive at the Beijing West Railway Station a little over 9:00. It is very convenient.†At the promotion meeting yesterday, Baoding Mayor Ma Yufeng used this method and his own personal experience to “recommend†the geographical advantages of Baoding. , And said Dahongmen enterprises and merchants are welcome to go to Baigou.
According to Ma Yufeng, Baigou is a commodity distribution center in history, and the history of commercial transactions can be traced back more than 1700 years ago. Historical commodity trading activities can reach Tianjin from Baigou by boat and have achieved rapid development in recent years. The infrastructure has been increasingly perfected, the market construction has been continuously upgraded, and the road network traffic has been quickly and smoothly reached. “Baigou is close to the highways of Baojin, Daguang, and Beijing, Hong Kong and Macau, and Jingbai Road leads directly to Beijing. It will be completed by the end of this year. Jinbao Intercity Railway will open to traffic around May 1 next year, and it will have a dedicated station at Baigou. The light rail leads to the second airport in the capital, so it has great potential for development.†Ma Yufeng said, “The Baigou is close to Baiyangdian and is a place with water and ecology. Baoding will provide the best policy and create the best conditions. For enterprises in Baoding to create a good environment for development." Ma Yufeng said.
It is reported that in order to undertake the transfer of Beijing and Tianjin industries, Baigou New City has already provided a series of preferential policies for soft-environment services, policy support, etc. for the merchants who will enter the city. In terms of service for enterprises, Baigou will complete the preliminary procedures of the project and implement one-stop service. The employees will enjoy the same treatment as local residents in terms of education and medical care. In policy support, merchants entering the existing professional market will be exempted from five-year rents. At the same time, all investment in education, medical care, culture, sports and other urban supporting facilities will be exempted from all administrative charges. In addition, Baigou Mall's newly built 3 million square meters of bag and bag international city can now provide about 1 million square meters of space for the Dahongmen merchants to settle in, plus the empty vacant 300,000 square meters market space in the old city, in a relatively short period of time Undertake some market functions in Beijing.
Weihai Xinghaiyuan Fishing & Netting Tackle Co.,Ltd. , https://www.yesonagri.com