Nine Niangniang: middle-aged and old women who played on the double 11 battlefield

Nine Niang Niang brand has two stores, one of which is the flagship store of don’t forget that was started in March and the nine-nanny flagship store that is still in preparation for renovation. The participating in the Double 11 promotion was the don’t forget flagship store. The store ranks among the top ten in Tmall's middle-aged and elderly women's apparel industry.

It is reported that don't forget flagship store sales of clothing for the general population, the price range of 100 to 300 yuan, the customer unit price of 180 yuan. The positioning of the Nine Niang Niang flagship store, which is being prepared, will be even more high-end, and will use silk as the main material of clothing, and hopes to incorporate the concept of health into it.

The double eleven or nine mothers’ stock value reached 15 million yuan, of which 60% were cotton coats, 10% were thin coats, 10% were sweaters, and 20% were others. The double eleven major promotion projected sales of 700 to 8 million, and the target sales for the first year were 50 million.

The person in charge of the brand of Nine Niang Niang said that the sales of the Double 11 will not only be expected, but also hope to increase the influence of this new brand. The don't forget flagship store has set a grand prize on the day of the double 11th. The award-winning users can travel to Hangzhou West Lake for free.

Nine women have also combined external resources for cross-border cooperation and branding in movies and television.

The person in charge said that the first time he participated in the double 11 is under great pressure and he is also looking forward to it. There are no particularly well-known brands under the senior middle-aged women's online brand. Online brands are relatively competitive. Nine women want to seize the market gap.