Leggings into the new darling of the market vancl where 29 yuan new stars

It is worth noting that unlike other casual trousers, denim and other trousers, the popularity of leggings does not originate from the traditional trousers brand, while UNIQLO, ZARA, H&M and other fast fashion traditional brands also have leggings. , but the type and style are also very limited, generally only 10-20 balance. In the online shopping market, especially under the bred Taobao, leggings have occupied half of Taobao's trousers products sales. Now Taobao search for "legging pants" shows that there are 2.24 million pieces of baby. It is understood that the number of leggings sold on Taobao last year was about 70 million, of which there are many stores with monthly sales of nearly 25,000 units with a single product of less than 30 yuan. However, Taobao’s leggings, despite their low prices, mostly lack quality, and discoloration and lack of plasticity often make female consumers quite helpless.

Based on the market demand and development space for leggings, it is also the grasp of women's online shopping habits. Where the customer is under the background of overall streamlining of its own branded products this year, an exceptional case has expanded the category, hoping that it can become a successor to VT. The next star product after canvas shoes and flannel shirts satisfies the needs of female consumers for leggings with quality, good looking, and easy to use.

According to the person in charge of the customer trousers product line, where passengers based on their own brand of supply chain advantages, leggings can achieve 29 yuan price, and strictly ensure the quality, in the style is fully developed, the stars, camouflage the streets Series; candy colors, stripes, graffiti fashion series; and national wind series are popular elements, covering 24 colors, and thin, thick, thick section of the points, suitable for different seasons.

Where the guest leggings in the price of 39 yuan a, 59 yuan two, 78 yuan three eye-catching advantages, it does allow users to be very excited. More than 60% of users who purchased this item purchased 2-3 pieces at a time.