Hangzhou Women's Wear Lines 2012 Online Impact of 230 Million Sales

According to news on June 25th, the head of the Hangzhou-based women's clothing brand Nairui apparel e-commerce recently revealed to China Fashion Brands that its overall online sales target for 2012 was locked at 230 million yuan, a year-on-year increase of 250%.

According to news on June 25th, the head of the Hangzhou-based women's clothing brand Nairui apparel e-commerce recently revealed to China Fashion Brands that its overall online sales target for 2012 was locked at 230 million yuan, a year-on-year increase of 250%.

According to the figures of the clothing and clothing business department of Nagwen, the sales target of 230 million, Nail Women's Lynx flagship store is 160 million, and Taobao's other stores are 40 million.

The source pointed out that in 2011, the sales of the online sales of the Naruga apparel line totaled 90 million, and the average customer price was around 220 yuan. The highest daily average order volume was 50,000.

Last year, Nai Wen apparels devoted the main energy of online business to Taobao, including about 90% of the total sales of SNCF, including Tmall and Taobao bazaar. According to a 2011 Tmall sales list provided by industry insiders, the Nazin Tmall flagship store ranked fifth in Tmall Women's Wear.

In addition to Taobao, Nawen will also choose distribution channels such as pat, Vipshop, Dangdang, and Yuki.com. It is reported that Nai Wen apparel also plans to enter the platform of Jingdong Mall in the second half of the year, and initially plans to complete sales of 30 million yuan. "Just for Jingdong Mall, the focus is on Jingdong's shopping model, customer groups and development speed."

According to the China Fashion Brands Network, Na Wen apparel was involved in hydropower business at the end of 2010 and currently accounts for about 20% of the overall sales. The above-mentioned sources stated that in the future, Nazhe apparel will share customers online and offline, complement resonance, offline, and supplemented by online.

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