Shop, is now very popular a way of investment and financial management. Indeed, their own shop when the boss, if the operating conditions are more ideal, not only to make your property effective hedge value, but also psychologically get a sense of accomplishment. So now for the attention and involvement shop more and more people. To shop, you can not help but consider the issue of choosing a storefront. Experts have pointed out: to find an ideal store, your business will be the same as the success of the shop in half. This is not an exaggeration to say that opening a shop is not the same as setting up a factory and running a retail-based business model that determines the choice of its storefront. It often determines the success or failure of a business. So how can we choose the ideal store? Investing in the "snake-eye fan" womens program may wish to refer to the following practices:
Snake eye fancy women's new autumn and winter show
The first step: select the lot and storefront
Choose to operate a lot to grasp the following key:
Grasp the "passenger flow" is the "money flow" principle Opened in the busy, bustling busy area, the chances of success are often much higher than ordinary lots, because the stream of crowds is a potential source, as long as you sell the goods or provided Services to meet the needs of consumers, there will be a good performance. The areas with large passenger flow are ①the commercial center of the town (which is what we commonly refer to as "downtown area"); ② near the railway station (including the railway station, the coach station, the passenger ferry terminal, the starting point and the terminal of the bus); ③ hospital entrance (with large hospitals inpatient department is better); ④ school gate; ⑤ popular tourist attractions; ⑥ large wholesale market entrance.
Take advantage of the "store Duolong City" effect We may wish to listen to the consumer's argument: a company's white-collar Miss Lu is a large flower consumption, often to send bouquets of flowers to customers and friends. She said that in addition to the special urgency may be near to find a flower shop to buy flowers, most of the time are rushed to the stadium to buy, because there are many flower shops, full range of colors, the choice of larger; taught in a university Ms. Jiang every time you want to buy clothing, but also always like to Dongpo Road, Wulin Road and other clothing stores intensive place to buy, she thinks the shop more than the style and more, you can shop around, but also starting from the more easy . Therefore, do not worry about peer competition. Once you open more inter-bank stores, you will have a clustering effect that will easily expand your influence and create popularity. You will certainly be able to do business in a single way.
Note that due to business conditions, choice of business location and business content and potential customer groups are closely related to all walks of life have different characteristics and consumer objects, prime locations is not the only choice, and some shops in the downtown business is not as good as opening In relatively isolated areas such as shops selling oil, salt, and vinegar, business in residential areas is certainly better than in downtown areas; and in the case of stationery stores, it is clearly not as good as opening a cultural and educational area ideal. Therefore, we must be based on different business sectors and projects to determine the best place to shop, to choose the right store, not the more lively the better, the key is to go its own way.
The second step: for further investigation
After the initial selection of the location of the shop, but also for further comprehensive inspection, the relevant circumstances to do some investigation and analysis, before deciding whether the final set in this. The main inspection of the following aspects:
The storefront itself Ronaldinho opened the audio-visual products store Not long ago, a storefront from the hands of others down, the area of ​​15 square meters of storefront in the second bustling lots, the daily flow of people is also very impressive, but the rent is very cheap , As long as 800 yuan per month, Ronaldinho picked up a cheap, secretly straight music. Unexpectedly, spent more than ten thousand yuan decoration stops, grand opening less than a month, a piece of paper "breaking the notice of disobeying" hit him dizzy. It turned out that the house through the internal relations that sooner or later the store to be demolished, they came to a cicada shelling, fishing tickets will slip away, left a hoop to Ronaldinho to set. Therefore, before renting the storefront, be sure to make a careful survey of the storefront.
Some people in the background of the landlord rush to find stores, to search the streets, and sometimes he really can find several hung "transfer" the words of the store, they can not wait to negotiate, delivery of the deposit or even rent. In fact, this approach is extremely hasty, it is easy to bring a series of sequelae. If you really fancy the storefront, it is best to inquire from the side of the real landlord (that is, the owner of property rights), basic understanding of its background, feel reliable and then contact. General best to talk directly with the real landlord, if the landlord said he had rented the right to contract, do not want to intervene, you negotiate with the present owner is not late. In addition, once the conversation is successful, take note of the need for a formal agreement and a request to change the renter's name to the owner of the property.
The industry competition is mainly the result of business performance and the price level of goods. Examining the business performance of similar stores in the same lot can initially measure the possible profitability of the rental of this storefront and examining their commodity price level in order to determine their future commodity prices accordingly. These are all very necessary.
Passenger flow "Passenger flow" is the "money flow", to examine the passenger flow conditions, not only can make your future business conditions with confidence, but also for you to determine the future of marketing focus to provide a scientific basis. Passenger flow conditions mainly examine these contents: (1) nearby units and housing conditions, including how many residential buildings, government agencies, companies, schools and other stores (these stores are likely to be your regulars); â‘¡ past the structural characteristics of the crowd , Including their age, gender, occupation and other structural characteristics and spending habits; â‘¢ passenger traffic season conditions. For example, schools near the store to consider the summer and winter vacations, offices and companies focus on lots of stores must master their commute time, the station near the store should find out the law of passenger season, these are your important business hours set an important basis .
The third step: win the fancy store as soon as possible
Once you find the ideal store, you should act decisively, shot quickly, win the fancy store as soon as possible, otherwise the night long and more, most likely due to your moment of hesitation and others being pre-empted, leading to missed opportunities. How to win the store? Negotiating nature is crucial.
Talk about the rental price For the shop, rent is often the largest piece of fixed costs, before bargaining with the landlord, your heart should first have a spectrum, first set a maximum price that can be accepted, the price must be: â‘ You feel confident and affordable. Especially in the case of rent must be paid a few years to see if they have the ability to pay; â‘¡ budget, it is estimated to be profitable; â‘¢ Then look to the nearby similar facade, the price is basically the same , The explanation is more reasonable. And then based on this set their own maximum rent price, compare the landlord's rent price, after weighing trade negotiations, it is relatively easy to succeed.
Talk about ways to pay rent There are many ways to pay rent, usually the most common monthly settlement, regular payment and one-time payment of three. If the landlord in addition to a fixed monthly rent, but also according to your operating conditions to share a certain percentage of profits, you can use the monthly settlement method, so that timely settlement, so as not to drag on for a long time to increase the calculation difficulty, both will be more satisfied; Of the facade of the room set a year or two after the rent, and then to renew the rent, then often at a certain rate of increasing year by year, in which case the ideal way to pay rent is to pay every six months or a year Pay once, so once you have a new store or have the intention of moving, there will be no loss of margin; and some stores are long-term fixed rent, rent is ten years twenty years, if you have enough funds, And optimistic about your selected storefront, you can also be a one-time ten years 20 years of rent paid in full, so that can be exempt from the facade of half-way high-risk people to dig, but also not affected by rising rent, save a lot Rent, because in the long run, the facade of the overall rent is on the rise.
Talking about additional conditions to negotiate with the landlord, in addition to rent, but also pay attention to negotiate the additional conditions, which can also make you save a lot of expenses. First of all, before you rent in response to the existing situation in the storefront, including the status of the decoration, equipment, etc. are well aware of, and then negotiated, requiring the landlord to renovate the facade of the house before the basic renovation, such as demolition of the original can not be scrapped Equipment and decoration used, basic repairs on storefront roofs and floor walls, purchase or maintenance of water and electricity facilities, etc., or require the landlord to bear the corresponding costs and deduct them from the rent. In short, try to save money. In the meantime, you can negotiate for a deposit free of charge. Some prime locations in the facade of the deposit is often quite considerable, although the money is ultimately to be returned to you, but if you have been operating, the money is equivalent to put there, for financially tense entrepreneurs This is also a big "burden", if you talk about it well, it is entirely possible to get rid of it. In addition, you can negotiate the delay payment of rent. Try to reduce the initial rent, to be a period of time business on the right track, and then pay according to the standard and make up the difference of the previous period. As long as you are sincere and kind, analyze the situation to the landlord to listen, and can take the initiative to limit the delay period, some reasonable landlord will agree, which can also reduce a lot of economic burden for the early days.
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