[China Glass Network] Nowadays, online sales have become the trend of the times, especially in the field of electronics and clothing, the share of network marketing has become more and more important, but in the emerging traditional mosaic industry, due to the employees Due to the limitations of quality, enterprise cost and after-sales factors, the field of enterprise network marketing has not been well developed, and its market share is far lower than other industries. So, how can the practitioners in the mosaic industry do a good job in network marketing? In fact, I have summed up two points. I think that network marketing is as simple as two things:
Back to top: How to find people from the vast sea of ​​people
Internet marketing, to put it bluntly, is to let your precise customers find you quickly and easily, and to establish contact with you. Many people think that this is to fill in the company's contact information on the Internet: phone, fax, mobile phone, email, etc., but it is not.
For a simple example, many companies want customers to be able to find themselves on the Internet. All of them spend a lot of money on making their own corporate websites or posting information on various BBS, blogs, B2B\B2C websites, and the results are not very effective. Because the method used by everyone is wrong, the result is half the effort.
When a company publishes business information, it is not the more the better, because the company pursues value. If it pays too much and the return is small, the investment is a failure, so it is very important to accurately locate the information before releasing it. Necessary, in the mosaic industry, the release of corporate information is better to publish on the corresponding e-commerce website: such as China International Mosaic Network, a professional mosaic industry platform is a good choice.
In terms of quick and convenient, first of all, the merchant must make a beautiful picture of his product, consistent with the product description, better attached to the business license, organization code certificate and other information, the product is better added for the brand plus Product name, model number, etc. Second, after releasing the product information, it is necessary to continuously re-release. Because after you release the product, your peers are constantly releasing products, then your information will be pushed back. The network marketers will generally publish 20~30 different corporate information on each B2B website. And insist on going to these websites every day, and resending 20~30 pieces of information in each station (except weekends).
In addition, you can also set up signatures, add links, post some pictures, exchange more, and publish some newer news of the company in the shops registered by the company from time to time.
Second: Why do customers have doubts about you?
In this era of information explosion, some people are still stuck in the mindset of information occlusion. Why do you say this? Because with the popularity of the Internet in life, everyone generates a lot of information every day. At the same time, many useless information is also flooded with the Internet, making people feel at a loss, so they can't search for themselves on the Internet. After the information they wanted (or were deceived), they lost trust in the Internet and gave up the way.
So we may wish to analyze from the customer's standpoint, customers see your product, why not buy enough? Why do customers feel that the product is expensive? What is hesitating in his inner world? This is a crucial issue for online retailing. . According to my analysis, customers are hesitant when purchasing goods. First of all, because of lack of trust or lack of security, they are used to collecting information and preventing being deceived. Then, on the large portal, this kind of worry Will gradually reduce.
Secondly, we make such a premise setting. If the customer really wants to buy, but he doesn't buy it but says that the price is expensive, then what is he worried about? The customer is shop around and wants to find a lower price? So how to dispel his concerns and let him pay for it? This is a common problem for all online merchants. I think that buying a product is actually a human being. There will also be an "inertia" problem, when a customer approves it. We have been accustomed to our products. We have done good faith, sincerity, and appropriate price points. Then customers will not lose easily in the future. Of course, in practice, there are definitely many other factors that need to be slowly gone. grasp.
Later, consumers need a certain amount of time to look for a thing, network marketing can not be done overnight, especially in the mosaic industry, the foundation of online marketing is still relatively weak, will definitely compare before the customer is not sure; compare or find it by yourself It will either be introduced by a friend or recommended through the website. Everyone is doing well in these areas, and He Wei products can't be sold!
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