[China Glass Network] Recently, under the support and guidance of the Ministry of Commerce and the China Council for the Promotion of International Trade, the China Luxury Goods Trade Association and the China Council for the Promotion of International Trade jointly established the China Luxury Trade Committee to hold a ceremony in Beijing.
Zhang Chaomei, Director of the Foreign Trade Development Bureau of the Ministry of Commerce, Cheng Wangao, Deputy Secretary General of the China Council for the Promotion of International Trade, Ouyang Kun, Chief Representative of the China Representative Office of the World Luxury Association, and Yang Xiaodong, Director of the Trade Promotion Center of the China Council for the Promotion of International Trade, attended the event, USA, France, UK The Italian, Swiss Embassy in China also attended the establishment ceremony.
According to a new survey by the World Luxury Association, as of the end of March this year, the total consumption of China's luxury goods market has reached 10.7 billion US dollars, accounting for 1/4 of the global share, indicating that China has become the world's second largest consumer of luxury goods. In such a huge market, the relevant state departments involved in the establishment of the China Luxury Trade Committee, in order to comply with China's future luxury market and policy environment, and in the future, the organization will undertake the international trade promotion of Chinese luxury local enterprises. jobs.
Minister of Commerce Chen Deming said recently that the problem that some international brands' luxury goods in China will be higher than the overseas price will be solved. China's high-end consumer goods distribution system has just been established, with many levels and high expenses, increasing the transaction costs of high-end consumer goods in China. . Yang Xiaodong, director of the China Luxury Goods Trade Commission, also introduced that the establishment of the China Luxury Trade Committee is to respond to and meet the needs of the country to expand import policies, to promote consumption upgrades, and to be an active part of the internationalization of China's luxury goods industry. The driving force.
In the past 10 years, Chinese consumers have experienced a brand re-education. Luxury brands need to let consumers know not only the brand name, brand identity and brand price, but also a sense of history with a brand. The system of connotation support, it is to advocate a quality lifestyle.
At the same time, the purpose of the China Luxury Trade Commission is to implement relevant international trade promotion policies, regulate and develop China's luxury emerging markets, stimulate domestic consumption, promote the global development of Chinese luxury goods, discover and cultivate local luxury goods, regulate and manage. Market behavior. Hold meetings with governments and associations to promote the development and exchange of luxury goods companies and local businesses, and to develop the market construction of Chinese luxury goods culture.
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