As a result of the brand's constant innovation, the famous Italian brand Prada brought a new modern shopping concept - the new Corso Venezia store in Milan has recently opened its doors.
The Corso Venezia store, which has been redefined, redesigned and re-decorated by the architect Robert Baciocchi, is not simply a refurbishment of the shop. Thorough innovation is not only reflected in the furnishings but also in the selection of the goods, making it the Prada brand. The world's first new concept store provides customers with a new experience of service and shopping.
From the perspective of concepts or features, customized services are the hallmark of Prada shops here. There are several design options for different product types. For example, denim can be used for 5 styles of trousers and 1 jacket, men's and women's fabrics have a total of 14 kinds of fabrics and 22 different washing methods to choose from. Sutures and seams can also be custom-made, just as trademarks can be freely chosen from calfskin and shirting. In addition, down jackets are available in more than 100 colors. The choice of fabrics includes lightweight nylon, silk, satin and traditional waterproof nylon. Even the "White Prada" T-shirt is using a brand new linen package in this shop. There are six different colors and boxer shorts. This can also be custom-made and embroidered with the initials of the guest's name.
Even with belts and shoes, Corso Venezia stores can also provide a choice of materials and colours based on the order. Men's sneakers are unique on the hem of leather or crocodile skin. Women's crocodile boots come in 10 different shades and integrate the customer's personality. All of these are exclusive.
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