This article is worthy of a few days of foreign trade newcomers to digest! ! Turn this "gold mine" into "gold"
Foreign trade newcomer asks: I am a newcomer, how can I find new customers?
Strength gods answer:
In fact, development is reasonable because it is not a work of operation, and our first generation must understand that we are facing international marketing, rather than international sales, the market link is a very complete system. He is like a circle, from the manufacturer to the later customers are the points on this circle ~ ~ and the real essence of market work is to connect these points ~~
This kind of work can be done based on two basic points. Please don't ignore it:
1. Familiar with products,
This is the basic skill of marketing practice. You think, customers will talk to you about products. Do you not understand and talk about it? Who will talk to you? There is a difference between the industries. We can't expect to use pure business operations to meet customer needs. The product is the essence. If you don't enter the market, you can't enter the market. 2. Market research is also the basis for your future work. Positioning, and positioning of target customers, to see how your products are circulated in the market? What is the competition situation? Where is your selling point? This directly affects the purchase decision of your customer's goods leads~~ It is the key to grasping the problem. Many friends have encountered the problem that the potential customers are not clear. Here are three tips:
1) Understand each other's real needs 2) Purchase ability and credit 3) Decision-making ability The market must be derived from demand. Many fable stories have taught marketers to broaden their thinking to influence buyers' decisions. Guided) to achieve the effect of creating demand, but this concept is intended to guide our actions to reflect the potential of customer needs, and the so-called customer customers may be the real marketing. Don’t spend the time selling the comb to the monk, because there is a big difference between satisfying the demand and creating the demand (we don’t have a deep discussion of conditions and feasibility here), as most of the friends in the altar may be themselves or Businesses do not have the goals and plans at this level and the corresponding activities. A good businessman must first be a pragmatist~~ How many hydration faces?~ So subdivide your goal. Who really needs it? It is not the object that can cooperate but the object that must have the demand.
Purchasing ability and credit is another important point to consider. This is a good understanding. He is involved in the positioning of his target market. See how the audience of the products you make is accepting the purchase of your products. This requires you to be familiar with the target. The operating environment and model of the market can be said that after understanding the information in this aspect, we can easily identify who is the real potential customer, because we can use this information to clarify that the clues we have now belong to At which level in the market, its purchasing power is not enough to become our actual customers. If not, we can give up ~~ or develop other means according to other situations.
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