Pierre Cardin plays "a woman and two marries" Sun Xiaofei declares not to give up

As we almost concluded that the purchase of Pierre Cardin by Wen Xiaofei and other 4 people was a foregone conclusion, a news conference by Shanghai Zhongfu Import & Export Co., Ltd. made Pierre Cardin’s trademark acquisition case confusing.

On August 25th, representatives of Shanghai Zhongfu Import and Export Co., Ltd. and Pierre Cardin China held a press conference at the Shanghai Grand Theatre, announcing a high-profile announcement of the overall acquisition of trademark ownership of Pierre Cardin China.

However, in the face of Shanghai's service, Sun Xiaofei, chairman of Cardan Road Garments Co., Ltd., responded positively through the newspaper last night. “We can't give up. The agreement with Pierre Cardin has been signed, and some funds have also been signed. Already paid, it is impossible to make temporary changes!"

Pierre Cardin "A woman married husband"?

Pierre Cardin wanted to sell his trademark rights in China for a long time. The original domestic distributors of Pierre Cardin, including Babe Group, all showed great interest in this merger and acquisition, and they went to France and they communication. But in the end, Sun Xiaofei “conquered” its brand founder, Mr. Pierre Cardin, with a high price of 200 million euros.

"The agreement was signed as early as April. How could it be temporarily changed?" Asked about the change in the purchase of Pierre Cardin, Sun Xiaofei was calm as always. At present, Sun Xiaofei’s lawyer is in France, and he and Pierre Cardin himself agreed to meet at 1 pm on French time on September 2 to communicate on this matter; he is waiting for results in Guangdong. "If the results of the communication come out, I may fly to France again if necessary. However, if the agreement has already been signed, I am afraid that Pierre Cardin himself could hardly change the results," said Sun Xiaofei.

However, it seems that there is ample reason for Shanghai to accept the high profile announcement in the press conference. Its legal advisor, Tang Jue, introduced the scene at the news conference and the acquisition of Shanghai Zhongfu was proceeding smoothly. At present, it has begun to enter the follow-up procedures for applying for foreign exchange quotas, tax payment and transfer.

The reporter contacted Shanghai for verification, but the party’s mobile phone has been shut down.

Lawsuits also have to recapture trademark rights

"If the result of the negotiations is to take over from Shanghai Service, we will sue Pierre Cardin in accordance with the relevant laws and take legal measures to retrieve the trademark management rights," Sun Xiaofei said.

An industry insider who has cooperated with Shanghai Zhongfu revealed that the Shanghai company of Shanghai Zhongcao Group has cooperated with the Pierre Cardin's agents for many years and has had a tacit understanding; and its sales network and other aspects Compared to Sun Xiaofei's isothermal business, it seems to have more advantages, perhaps this is also the reason for Pierre Cardin's midway "change". "Moreover, in the industry, Shanghai clothing has a certain authority, and they hold such a solemn press conference. It is unlikely that they will be 'unfamiliar.'"

With the two sides each holding their own words, which of the Chinese management rights of the Pierre Cardin trademark will eventually fall on? The attitude of at least 20 domestic first-tier agents who are still agents of Pierre Cardin has also become a factor that cannot be ignored.

In the eyes of some agencies, Sun Xiaofei and four other senior businessmen have limited experience in tempering business. I am afraid that it will be difficult to manage Pierre Cardin, who is currently in trouble. In contrast, it seems that they are more willing to take over the service of Shanghai.

Zou Lisheng, chairman of the Zhejiang Chamber of Commerce in Guangdong Province, told reporters that when the media announced that Sun Xiaofei would take over Pierre Cardin, some agents who had already signed the contract objected to fierce attitude because Sun Xiaofei, who allegedly took over, intended to suspend the agency agreement that had not yet expired; In this regard, Shanghai Zhongfu has made it clear that more than 20 first-tier agents in China will continue to be recognized, and thus win the hearts of agents.

For these disputes, Sun Xiaofei clarified that after the merger and acquisition, he did have some intentions of recovery for some of the domestically underperforming agents, but he would treat them differently and could not be “killed”.

Cross-border mergers and acquisitions also need to be rational and

First, Guangzhou Jiansheng Trading Co., Ltd., Sun Xiaofei et al., and Zhejiang Bazhou Group Co., Ltd., etc., until the sudden high-profile announcement of the acquisition of the Shanghai service, people can not help wondering: In some analysts view has been "old" How could Pierre Cardin remain so “hot” in the eyes of domestic businesses? Is it true that domestic investors are too irrational, or is the future of Pierre Cardin still full of opportunities?

Why is so persistent with Pierre Cardin? Sun Xiaofei said that he is optimistic about Pierre Cardin’s influence in the international arena. “And at this stage it is impossible to give up.”

In Zou Lisheng’s opinion, Pierre Cardin is just a trademark. The trademark is the mark of the product, not the brand, and it is not worth the domestic businessmen to win the “blemish”.

Regarding cross-border mergers and acquisitions, Jin Xuejun, associate dean of the School of Economics at Zhejiang University, analyzed that if the specific details of the M&A dispute were to be dismissed, it would be in line with the overall trend of development for enterprises to compete first for cross-border mergers and acquisitions. After all, for enterprises, It is wise to invest in “for my own use” at a reasonable price for some international brands that have been struggling in business under the financial turmoil. It is only in this purely market behavior. If relevant government departments can also have a relatively flexible coordination mechanism in advance, it will be more ideal to avoid unnecessary disputes.

“The willingness of Wenzhou to go out is strong, but after all, because of the differences in government and economic related systems in cross-border mergers and acquisitions, they also need to strengthen their understanding of relevant laws so as to increase the success rate of mergers and acquisitions,” said Zhou Dewen of the Wenzhou SME Promotion Association.