Entering Macy's in New York, known as "the world's largest department store," we can often see "made in China" on some expensive clothing labels. In some of the world's major supermarkets Wal-Mart, Kmart or TARGET, in the streets of specialty stores and discount stores, all kinds of Chinese women everywhere, from MAGIC clothing and apparel exposition, CPD clothing trade show, New York International Fabrics Exhibition to New York International Women's Wear and Costume Show, also have "Made in China" women's figure. Relevant data show that the number of Chinese-made women's clothing has exceeded the total output of all countries in the world and occupies one-fifth of the global market. However, there are few women's brands on the international scene. Even in China, the upscale and middle-grade women's consumer market has also been a large number of internationally renowned brands and second-tier brands occupied by Beijing's top professional market Palace, International Trade, almost monopolized by international brands; and Dorset, Lufthansa Such as high-end department stores, domestic brands account for only about 40%; in SOGO, Parkson, Friends of the mid-level and other high-end shopping malls, with the international second-tier brands competing in the same field is the domestic first-class brand. Today, the brand has become a symbol of strength, an industry if there is no reputable brand in the international market, in the fierce market competition, inevitably in a passive position. The "Made in China" to create a well-known women's international brand, the Chinese women's brand as soon as possible to win the right to speak internationally, is now placed in the Chinese garment enterprises before the task. Chinese women's brand in order to mature in the international arena and stable development, no matter in design, style, fabric, sales, etc. must have its own significant features. Start: brand positioning accurately follow the international route, the first step must be stable, there must be a clear brand positioning. Today, people's lifestyles and life are colorful, and women of different ages have different expectations, demands and choices for clothing. Domestic women's enterprises must first conduct a detailed study of women's consumer groups, establish market awareness of brand differences, select specific consumers, grasp the characteristics of their consumer psychology, design, produce and sell women's clothing brands according to their consumption habits according to their consumption psychology, And establish a specific style At present, the target of the domestic women's brand positioning is generally a female consumer with a high cultural accomplishment. The psychology is more stable, the working environment is more elegant, and the cause also has a certain foundation. For example, foreign-funded enterprises, government departments, Company staff and so on. Which determines the needs of their own temperament, natural dress will therefore be positioned. They all want to show a solid, stable external beauty, but also hope that they stand in the forefront of clothing, with the popular synchronization, attracting attention. Therefore, the requirements of clothing are often stable, elegant, simple and novel, unique. Some women's brand lengthened, widened, elongated body design, cleverly cover up the lack of changes in women's body shape, the proportion of the body was easily modified, the waist section of the lift and delegate for the female wearer A perfect golden ratio has been deduced, combining the trend of international fashion with the dynamic of the times. The expression is that it can be felt gorgeous, elegant, natural, dignified and practical. The success of "Salli", a brand established in 1994, has benefited from the brand positioning accuracy. In the domestic women's brand from product style to the age of the positioning is very broad when, Sliri insisted only coat. Narrow positioning, the narrow market but Sliery received a wide range of benefits, from 2001 to 2005, the market share for several years in the top rankings, a "China Famous Brand", "China Famous Brand" and "China Mianjian product". Steady: Material + Style + Fashion + Sales Chinese women to the world can not be achieved overnight, you need to enhance themselves in many ways. The trend of the development of women's market is the market competition has become more integrated elements of the past, low prices to win the market in the future may be just cheap is no longer accepted by the market, the market will need more brands, in the past a fashionable new style Will allow businesses to win the market to win consumers, the future of women's styles may be short-lived in the brand market. Today, consumers not only demand better products, but also require brands to meet their unique psychological feelings, while consumers will be more concerned about the unique experience in the purchase process. Any one link is not in place, will make the brand defeat in the competition. Market demand for women's brands, not only to be better product image, brand image in place, but also requires a good corporate image, and even entrepreneurs, the chief designer of the personal image must be consistent with the brand. After the competitiveness of integrated factors is enhanced, the Chinese women's brand can stand out in the severe brand competition in the future and be able to move steadily towards the international stage. JSF launched the first women's clothing that took the lead in realizing this, increase independent research and development capabilities, including accelerating the development of intelligent designers, including world-class clothing gurus to further develop and optimize the fabric from the R & D to brand design, sample , A solid group of garment production, always adhere to the "can understand quality of life" design concept and the "culture, taste, fashion," the brand concept, the formation of JASFEEL brand simple, elegant, harmonious and stylish unique style to comfortable fabrics, Careful details, exquisite workmanship, rich colors, fashionable styles to meet the all-round needs of consumer leisure and lay a solid foundation for smooth walking in the international arena. Accelerate: Design + Innovate a brand, a recognized by the market, the clothing brand that can withstand the test of consumer groups will be a comprehensive three-dimensional combination of fabric, design, version type, scientific and technological content, and green health. My country's women's brand is missing is their own design elements. Many domestic women always think that flowers are not as good as wildflowers. They are not worshipers at the same time, but do not conduct in-depth thinking and exploration of their own costume culture. As a result, traditional costumes like cheongsam can not form a trend with their own brands and are familiar to the world's women. . From its own point of view, we have the Shu culture in Sichuan and the culture in the rivers and lakes in Jiangsu and Zhejiang. All of these provide natural resources for our design ideas. Chinese women's brand to go international, in the long run, we must start from the cultural roots of China, while promoting the charm of China's traditional costumes at the same time the integration of international elements, to create belongs to China's own clothing pop culture, the only way the Chinese women can Really become the helmsman of the women's fashion world.