News Release: September 21, Beijing love underwear limited liability company selected from across the country out of 36 "Angel of Love" Xidan Joy City for the first time a collective appearance, to participate in this year's China underwear model contest finals, and at the end of December Competition underwear model contest title. It is reported that this underwear model contest is also the first model to limit the height limit to 165cm contest.
Value assessment: It can be said that the underwear industry leader in underwear model contest, its extraordinary significance, which not only enables the needs and positioning of the underwear model market more accurate, but also make underwear model talent mining and training more professional.
"Order" underwear models, underwear business is tailor-made underwear model: build underwear models fit the standard temperament in line with the brand positioning. In China, Aimwear is the first "order-type" promoter to recruit underwear models nationwide in a professional manner.
Triumph: Open the green underwear single product Sports News Replay: In May, underwear maker Triumph International Japan Branch newly developed eco-light underwear, as another innovation in environmentally friendly products.
It is reported that women wearing this lingerie can be installed in the abdomen of a detachable solar chip, the chip by receiving light energy generated by mobile phones or other electronic products can be charged. In addition to using new energy sources, this green underwear is equipped with reusable plastic drinking water bags intended to encourage people to reduce the use of aluminum cans and plastic water bottles. In addition, pure natural organic cotton material also add a lot of color to the environmental benefits of this underwear.
Value assessment: When scientists from all over the world challenge the deteriorating climate and the rising energy prices, the global underwear manufacturers also try their best to carry out a green product movement. With a lot of underwear brands have compared to the cultural field, Triumph underwear this section undoubtedly opened a green underwear single product movement.
Warmer times children: "non-Olympic marketing"
News Playback: Inspired by the concept of "non-Olympic marketing", Warren launched the 2008 Champions Edition underwear and the "Bird's Nest" underwear.
According to reports, the purchase of the 2008 Champions Edition version of the underwear, with gifts and Xu Haifeng in 1984 won the first gold medal in the history of the Chinese Olympic Games in the same color and content of the same product, but also engraved numbers, such as consumers' birthday is August 18 Day, you can engraved "20080818", number unique, limited edition 2008. The "Bird's Nest" underwear has applied to the State Trademark Office trademark registration.
Value Evaluation: "Non-Olympic Marketing" is the last resort of marketing activities, which is full of wisdom and creativity. However, it needs to be reminded that as an innovative marketing concept, most of them play the "edge ball" and "non-Olympic marketing" is only one of marketing methods. To solve the problem of the brand Olympic breakthrough and win requires more systematic and thorough marketing plan.
Ou Difen: the design for the fight for the right to speak News Playback: March 27, "Ou Difen Cup Cup" fourth Chinese underwear element design competition press conference was held in Beijing D · PARK Business Restaurant. This competition is co-sponsored by China Fashion Association and Ordif International Group, continuing to uphold the purposes of the previous competition, selecting outstanding young designers, carrying forward the traditional culture of Chinese underwear and promoting the local concept of underwear design.
After experiencing the successful attempt of "Breeze Fluency" and "Fame of Tang Dynasty", in 2008, the "Ou Defen Cup" Chinese underwear element innovation design contest is scheduled to be held at "Festival of Han Dynasty".
Value evaluation: Through the title of the design competition, Odifen realized the monopoly of resources, established the leading image of the enterprise in the industry and opened up the gap with competitors. In the complex international brand competition pattern, the Oudifen Group has taken actions to prove that Chinese enterprises rely on Chinese culture to win their own words on the world stage.
LOOKSEE: Men's Underwear Star List Press Release: In 2008, LOOKSEE, a professional menswear brand, put forward the core theme of "Dreams and Fly." In one stroke, the Chinese talent show "Dream China" and the American talent show "Dynamic Idol" Champion, causing widespread concern in the industry.
Value evaluation: Although the Chinese men's underwear industry started late and many men's underwear brands have emerged, LOOKSEE is one of the few brands that can be widely read by consumers.
LOOKSEE's "Dreams and Flying" core theme fully catered to the present society's consumer psychology, popular culture, the characteristics of the development of the industry, etc., to take advantage of the weather, geography and people and advantages. In the choice of celebrity endorsements, LOOKSEE pay more attention to brand personality and fit. No wonder LOOKSEE marketing programs, has become a men's underwear industry Star marketing rare success stories.
Embry: underwear patent storm news playback: April 11 ~ 13, the third Shenzhen International Brand Underwear Exhibition opened in Shenzhen Convention and Exhibition Center, Embry brand stunning debut this exhibition. An Lifang brand patent exhibition attracted participants to stop.
In the patented exhibition area, the 6 classic patents of Embry brand are mainly applied in the products by the combination of dynamic fashion lingerie scene show and static patent experience.
Value Appraisal: The brand design of An Lifang brand in 2008 undoubtedly made the best comment on the theme of "creating a multi-functional service platform and promoting the healthy and rapid development of underwear industry" in this grand ceremony. It is also the best way for all women who love fashion and pay attention to "inner" taste They bring a beautiful charm feast.
An Lifang innovative brand of patented technology invention, not only lingerie products pushed to new heights of science and technology. Also set a new model for the underwear industry. So that the underwear is no longer confined to the traditional practicality, but also in the details so that women feel the An Lifang brand to give the meticulous care.
Ya Qian: promotion of the most valuable underwear trademark ranks Newsreader: In May, the leading brand of China's underwear field "Ya Qian" trademark by the state as "China Famous Brand." Ya Qian become one of the few domestic underwear brands have "China Famous Brand" title of the brand.
Valuation: China Well-known Trademark is a well-known trademark in the market enjoys a high reputation, and the public is well-known brand, has a wide range of influence, high visibility, strong competitiveness; is already consumer , The operator is well known and dependent, with a high commercial value of the trademark. Ya Ya brand since entering the domestic market, in the elegant, sexy philosophy, the East will be subtle into the west sexy, with strong financial and technical, personnel advantages, underwear marketing innovation, become the focus of the industry. This was identified as "China Famous Brand", marking Yazi China's most valuable underwear one of the trademarks.
Cat people: thermal underwear change face news playback: the first quarter of this year, when most of the underwear business owner in the influx of thermal underwear swirling, in order to whether or not to transition to the home-service suffers from the loss, the cat's international chairman You Lin has thrown A heavy bomb, he will invest hundreds of millions of dollars to create a collection of fashion personal clothing, fashion sportswear, fashion jeans, and even perfumes, jewelry and other multi-category clothing in one of the one-stop fashion living museum.
Value evaluation: In this cat living museum model, Gome's shadow looming, the difference is that Gome's products from different manufacturers of combinations, and cat fashion life Museum's products mainly from the cat's all brands of products. More significantly, this model draws the attention of venture capitalists, accelerating the cat's likelihood of listing in 2009. This means that the underwear industry pattern may be rewritten. Of course, some people are very disdain, think this may be another underwear industry speculation the beginning of the concept of reincarnation.
Value assessment: It can be said that the underwear industry leader in underwear model contest, its extraordinary significance, which not only enables the needs and positioning of the underwear model market more accurate, but also make underwear model talent mining and training more professional.
"Order" underwear models, underwear business is tailor-made underwear model: build underwear models fit the standard temperament in line with the brand positioning. In China, Aimwear is the first "order-type" promoter to recruit underwear models nationwide in a professional manner.
Triumph: Open the green underwear single product Sports News Replay: In May, underwear maker Triumph International Japan Branch newly developed eco-light underwear, as another innovation in environmentally friendly products.
It is reported that women wearing this lingerie can be installed in the abdomen of a detachable solar chip, the chip by receiving light energy generated by mobile phones or other electronic products can be charged. In addition to using new energy sources, this green underwear is equipped with reusable plastic drinking water bags intended to encourage people to reduce the use of aluminum cans and plastic water bottles. In addition, pure natural organic cotton material also add a lot of color to the environmental benefits of this underwear.
Value assessment: When scientists from all over the world challenge the deteriorating climate and the rising energy prices, the global underwear manufacturers also try their best to carry out a green product movement. With a lot of underwear brands have compared to the cultural field, Triumph underwear this section undoubtedly opened a green underwear single product movement.
Warmer times children: "non-Olympic marketing"
News Playback: Inspired by the concept of "non-Olympic marketing", Warren launched the 2008 Champions Edition underwear and the "Bird's Nest" underwear.
According to reports, the purchase of the 2008 Champions Edition version of the underwear, with gifts and Xu Haifeng in 1984 won the first gold medal in the history of the Chinese Olympic Games in the same color and content of the same product, but also engraved numbers, such as consumers' birthday is August 18 Day, you can engraved "20080818", number unique, limited edition 2008. The "Bird's Nest" underwear has applied to the State Trademark Office trademark registration.
Value Evaluation: "Non-Olympic Marketing" is the last resort of marketing activities, which is full of wisdom and creativity. However, it needs to be reminded that as an innovative marketing concept, most of them play the "edge ball" and "non-Olympic marketing" is only one of marketing methods. To solve the problem of the brand Olympic breakthrough and win requires more systematic and thorough marketing plan.
Ou Difen: the design for the fight for the right to speak News Playback: March 27, "Ou Difen Cup Cup" fourth Chinese underwear element design competition press conference was held in Beijing D · PARK Business Restaurant. This competition is co-sponsored by China Fashion Association and Ordif International Group, continuing to uphold the purposes of the previous competition, selecting outstanding young designers, carrying forward the traditional culture of Chinese underwear and promoting the local concept of underwear design.
After experiencing the successful attempt of "Breeze Fluency" and "Fame of Tang Dynasty", in 2008, the "Ou Defen Cup" Chinese underwear element innovation design contest is scheduled to be held at "Festival of Han Dynasty".
Value evaluation: Through the title of the design competition, Odifen realized the monopoly of resources, established the leading image of the enterprise in the industry and opened up the gap with competitors. In the complex international brand competition pattern, the Oudifen Group has taken actions to prove that Chinese enterprises rely on Chinese culture to win their own words on the world stage.
LOOKSEE: Men's Underwear Star List Press Release: In 2008, LOOKSEE, a professional menswear brand, put forward the core theme of "Dreams and Fly." In one stroke, the Chinese talent show "Dream China" and the American talent show "Dynamic Idol" Champion, causing widespread concern in the industry.
Value evaluation: Although the Chinese men's underwear industry started late and many men's underwear brands have emerged, LOOKSEE is one of the few brands that can be widely read by consumers.
LOOKSEE's "Dreams and Flying" core theme fully catered to the present society's consumer psychology, popular culture, the characteristics of the development of the industry, etc., to take advantage of the weather, geography and people and advantages. In the choice of celebrity endorsements, LOOKSEE pay more attention to brand personality and fit. No wonder LOOKSEE marketing programs, has become a men's underwear industry Star marketing rare success stories.
Embry: underwear patent storm news playback: April 11 ~ 13, the third Shenzhen International Brand Underwear Exhibition opened in Shenzhen Convention and Exhibition Center, Embry brand stunning debut this exhibition. An Lifang brand patent exhibition attracted participants to stop.
In the patented exhibition area, the 6 classic patents of Embry brand are mainly applied in the products by the combination of dynamic fashion lingerie scene show and static patent experience.
Value Appraisal: The brand design of An Lifang brand in 2008 undoubtedly made the best comment on the theme of "creating a multi-functional service platform and promoting the healthy and rapid development of underwear industry" in this grand ceremony. It is also the best way for all women who love fashion and pay attention to "inner" taste They bring a beautiful charm feast.
An Lifang innovative brand of patented technology invention, not only lingerie products pushed to new heights of science and technology. Also set a new model for the underwear industry. So that the underwear is no longer confined to the traditional practicality, but also in the details so that women feel the An Lifang brand to give the meticulous care.
Ya Qian: promotion of the most valuable underwear trademark ranks Newsreader: In May, the leading brand of China's underwear field "Ya Qian" trademark by the state as "China Famous Brand." Ya Qian become one of the few domestic underwear brands have "China Famous Brand" title of the brand.
Valuation: China Well-known Trademark is a well-known trademark in the market enjoys a high reputation, and the public is well-known brand, has a wide range of influence, high visibility, strong competitiveness; is already consumer , The operator is well known and dependent, with a high commercial value of the trademark. Ya Ya brand since entering the domestic market, in the elegant, sexy philosophy, the East will be subtle into the west sexy, with strong financial and technical, personnel advantages, underwear marketing innovation, become the focus of the industry. This was identified as "China Famous Brand", marking Yazi China's most valuable underwear one of the trademarks.
Cat people: thermal underwear change face news playback: the first quarter of this year, when most of the underwear business owner in the influx of thermal underwear swirling, in order to whether or not to transition to the home-service suffers from the loss, the cat's international chairman You Lin has thrown A heavy bomb, he will invest hundreds of millions of dollars to create a collection of fashion personal clothing, fashion sportswear, fashion jeans, and even perfumes, jewelry and other multi-category clothing in one of the one-stop fashion living museum.
Value evaluation: In this cat living museum model, Gome's shadow looming, the difference is that Gome's products from different manufacturers of combinations, and cat fashion life Museum's products mainly from the cat's all brands of products. More significantly, this model draws the attention of venture capitalists, accelerating the cat's likelihood of listing in 2009. This means that the underwear industry pattern may be rewritten. Of course, some people are very disdain, think this may be another underwear industry speculation the beginning of the concept of reincarnation.