In the downturn of the market "harsh winter", by the newspaper and Shanghai Mart jointly organized the "2009 best-selling fabric survey" activities on December 19 at the Shanghai Mart Mall held a ceremony, the winners said that this is confrontation winter severe confidence. The best-selling fabric investigation activity is an industrial activity with the purpose of "promoting the market value of fabric products" and has held 3 consecutive sessions so far. The best-selling fabrics survey received a total of 721 fabrics from 166 participating companies. After the buyers' selection at the China International Garment Cross-border Sourcing Fair in July and the rigorous evaluation by experts from the organizing committee in September, there were 27 enterprises 33 models of new fabrics, buyers get high click-through rate and the unanimous approval of experts, from many participating fabrics stand out. Korea Textile Center and other 14 companies to obtain the best-selling fabric survey "Market Award", 5 of the most distinctive products won the "Fashion Award", "Technology Innovation Award" from Shanghai Ling Feng Textile Co., Ltd., 5 Business gets. "New Fiber Award" was awarded to Xu Rong Group, Huzhou Dongli Silk Co., Ltd. and Wujiang Xie Long Ma Textile Factory. After the awards ceremony, the organizers held discussions with the winning companies. Tong Zhiqi, president of China Textile Newspaper, made a speech at the symposium. She said that promoting the brand building of fabrics and improving the technological content of the fabrics helped the enterprises understand the sales trend of fabrics and occupy the commanding height in the market. Reported the focus. Fu Luyong, executive vice president of Shanghai World Trade City Co., Ltd., said that the improvement of China's textile and apparel industry is actually the upgrading of fabric grade. The best-selling fabric investigation activity has become an incubator to help enterprises identify the pulse of the market and promote the development of the fabric enterprises. He said he will continue to organize sales activities such as best-selling fabrics, buyer pairing and celebrity auditoriums to attract more fabric enterprises. Donglong University professor and doctoral tutor Cheng Longdi is one of the judges of the 3 best-selling fabrics survey. He said that in the past, the enterprises did not pay much attention to the development of new products. After the successful development of a new type of fabric, they were immediately imitated by others and their characteristics were flooded by the market It's He suggested that enterprises in the development of new products, we must find ways to improve corporate content.