"Love sour milk, but also love Crown milk benefits; love Telun Su, also love big fruit; I am not a spokesman, nor advertising planning, I am not the same as others, I am like you, I am the consumer." Recently , The limelight "object" in the network was born Mengniu version of the original, the e-commerce rookie has been engaged in the dairy giant Mengniu, plans to carry out new cooperation. It is reported that this cooperation is Vanke and FMCG industry conducted the first cross-industry cooperation. Analysis of the industry, where customers take the initiative to cooperate with Mengniu, Mengniu can not only use the brand power to make their markets more broad audience, more importantly, through the social influence of Mengniu for their own brand bonus points. Mengniu relevant responsible person also said that Mengniu and where customers are seeking to provide consumers with the best personalized products and value services, the two sides enjoyed a very good cooperation. It is understood that the cooperation with well-known chain brand is not the first time in Mengniu, as early as 2006, Mengniu will defeat, including many multinational brands, including dairy products suppliers to become Hong Kong Disney designated milk suppliers; in 2007, Mengniu hand in hand The world's first coffee chain Starbucks, a Starbucks milk suppliers. In addition, the quality of Mengniu has also been favored by many well-known institutions. It is reported that Mengniu is not only the only designated dairy supplier of NBA China and BFA, the astronaut on the Chinese manned spacecraft Shenzhou series of spacecraft and the training provider athletes of the State Sports General Administration provide the training of milk suppliers, VIP room of Beijing International Airport Milk suppliers, as well as the flight catering partner of China Eastern Airlines and the global partner of 2011 World Horticultural Exposition ... These cross-brand and cross-industry strategic cooperation are all the best proofs of Mengniu's high quality and high quality. A Mengniu employee revealed to reporters: "Mengniu's production requirements are strictly harsh, not only the entire workshop is completed by a robot in an airtight and airtight environment, and every package of milk in the production line goes through nine processes. A monitoring point, 105 index testing, as long as there is a test item failed, the entire batch of products are not allowed to market. "Whenever, in the eyes of Mengniu, quality is always the most basic business guarantee. Deming, the world-renowned expert on quality management, once pointed out: "The pursuit of quality is the key to improving productivity, obtaining more profits, creating more employment opportunities and enhancing the overall competitiveness of enterprises." Facts have proved that the consistent demand for quality Mengniu in shaping their own brand, but also laid the status of a leader in their own dairy industry. As Mengniu responsible person said: "For the quality of excellence is Mengniu people's permanent responsibility and goals."